making money on tick-tock so while TikTok won't actually pay you for
creating content on it there are ways that you can monetize TikTok and
create a list of customers who are going to be happy to pay you today I have
Rachel Pedersen the queen on social media and I cannot wait to tap into her
knowledge about TikTok and other social media and how you can use them to
create cash my name is Kiana Danial the founder of the Invest Diva
movement the place to be take control of your financial future
and the path to true wealth is by making cash making it work for you and
investing in yourself today we're going to focus on the cash side but if you're
interested in the make your money work for you side don't forget to register
your seat for my masterclass if you haven't already just go to
Learn.InvestDiva.com/yes and now let's go figure out how you can make
cash using TikTok
Where you on the news for having the playpen behind you? This is the famous playpen! Welcome, Rachel, I'm so excited to have you on the show today
and it is so interesting how I got around to know you and one of the things
that I'm doing right now indirectly is because of you
so I actually know story before I hand off the microphone to you
I final hatching live I was you know with the two comma Club members and we
were like talking and one of my friends Carla I came to me and said hey like
there is this girl who was supposed to have a room with a roommate who made
they weren't gonna show up do you have an extra bed and I'm like yeah I have a
suite so she came to my room and I didn't even had never met her her name
was Brenda and we started talking and I she kept like she was like on her phone
the line I want to do and she's like Emma she was doing like what are you
doing she's like ants take that one you can i what what why take this you like
yeah you can actually like get TikTok to work for you so I mean the group with
the Rachel peers like okay well how do you do it like I'm so intimidated so she
was just doing this and doesn't like it's so easy just do this and I started
doing it and guess why indirectly because of you I got into tick tock and
my business is skyrocketing crazy it's actually crazy so I'm so excited to have
you in Rachel can you please tell us your story because you have an amazing
back story and then tell us how to make money on TikTok for sure let's dive
on in so I am a social media strategist I love teaching people about social
media but also I practition it for myself and for my clients and I think
that's one of the keys there because we were in the trenches every single day
nine years ago I was actually a single mom I was on welfare food stamps living
out of one bedroom with my daughter and it was during that time where I really
learned like how to be resilient and how to build grit search for opportunities
never let anything be for taken for granted and so over the last five years
I've been learning about social media intense
I was actually a hairstylist and then one day a client came in and said can
you show me how to use social media for our business and I was like sure and I
didn't feel like an expert but I knew I could support her and so my goal was
just to support her and then it Berthe dislike passion that I didn't even know
I had so over the last five years I've been searching and spending time on
social media getting results for clients on platforms like Facebook and Instagram
but as all of us know he's gotten more and more difficult over the last few
years especially s even in the last few months to get results and so I'm always
searching for where is there still an opportunity like where can we go and it
was two years ago that I started on tik-tok and at first I was like is this
just a pop forum for dancing and lip synching like and a lot of people feel
that way at first but then over the last 11 months I started to intentionally
monetize and what's crazy is I started growing and monetizing my tik-tok eleven
months ago and today I have I think I'm about to cross two hundred and fifty
thousand yeah I learn is so exciting thank you I get 10 to 20 million views
per month every single month which is really insane so we're getting more
traction than we've ever seen on any other single platform but the key is we
crack the code of monetization and so that's where I doubled down tripled down
I am obsessed with tick-tock and it's a very powerful platform for driving new
business growth so when you talk about monetization because the way that I've
been doing it and I'm not sure if I'm doing it right and first of all the
growth is crazy I got on it three months ago and I'm now at 31,000 followers
which like with Instagram it took me like literally five years to get there
yeah monetization so I've been just like putting out the content and people
actually cuz I'm targeting like I'm talking to the people that I want to
talk to which is my mom's and I put out the content that is regarding to my
field which is financial education and then they just see me and they like me
and they go to my website because I have added the link is there any other way of
monetizing of to tank top that's a great way to actually go about it and one of
the things that I really wish I could like
and press upon the entire world is if you can get in front of people and you
know how to nurture leaves and build relationships you can monetize anywhere
and I want people to really note that because sometimes people only see the
path directly to a sale as monetization but what you're doing is absolutely
working but there are ten different ways to generate leads and then nurture those
leads to sale my preference is to take everything back a step in the funnel
process whereas some people go straight to sale I like to go to lead generation
so I can nurture people off the platform with no limitations etc and so I'm a
huge fan of generating leads for example I did a TikTok I want to see two
weeks ago and it was just a tick-tock where I was like if you want a free
training on how to be a social media manager comment training below and we
had almost 500 leads that came organically from one tick-tock video
they're still trickling in and it was just really powerful to see how many
leads we could organically generate from one tick-tock that didn't even go viral
so that's another path to monetization is generating leads with comments you
can use a link in the bio that's copy and paste only unless you have the
clickable link which is available for some people who are test beta test users
but then there's other ways to nurture leads all the way to the point of the
sale one great way is to say send me a DM on Instagram that's a phenomenal way
to follow up especially if the value of the customer or client is worth that
nurturing process in the relationship which for a lot of people it really is
one lead is worth a lot so that's another great place to send people
you're able to have your Instagram and your YouTube both connected to your
tic-tac profile so you can easily direct people to either one and I often direct
people to my YouTube which is a huge front-end traffic driver that builds
value up in the recording and then leads people to making a decision about either
buying when my programs joining the master class or getting on my email list
so those are my favorite paths to generating leads and monetization on
tik-tok well you can do direct to sale it's not my favorite and never has them
on any platform so unlike you two cannot actually get paid by tic-tock
unless you are a celebrity who puts like how does it work exactly do you know
like if let's say like I don't know you get to a million subscribers and you
already are verified and I'm tick-tock will you be able to actually get paid by
tick-tock at all or really good questions so as it stands there is no
like public mention of even influencers being paid by tick tock however tick
tock does create like incentivization for influencers to consistently put out
content in the form of boosted ad credits so they do put those out there
however right now they don't have to pay anyone because ads come up not on your
channel but in between videos yeah they've done something really right they
can put ads between videos on the for you page and not have to pay any
influencers for creating content I think that it's it's very brilliant how
they've incentivized people like I cannot wait to put on my next stick talk
whereas with insta going oh my god I have to think about oh my god I have to
look good like you just do it right I guess my last question is so you feel
like tick tock probably works best if you already have a business and you
create the strategy to nurture the least to go to your funnel so you gotta have
the business first and then use tick tock as a lead magnet I feel like that
is what you're good top of funnel right limited untapped by real potential it's
a traffic driver but even if you don't have a business you can start building
the following if you have the general idea who you want to serve so let's say
you know that you want to serve moms and you're like that's the audience I love
start creating relatable content because six months from now you'll be bummed
that you didn't start sooner and you can start building up a following and
building rapport before you even have products or anything to generate leads
with that's absolutely true you guys I cannot stress the urgency of this
because tick tock is just like literally booming and everybody is downloading it
now as the ton like if you want to go big I feel like six months from now as
you said it is going be much harder to gain as many followers
this fast so do it now do it now and if you need a strategy
you guys Rachel she has done it she's even verified which I'm actually gonna
talk into the next video how did you go to Merrifield and and actually in the
next episode with Rachel we're gonna tap on to Instagram to see how maybe we can
use both tick tock and Instagram to maximize our lead generation and
monetization thank you so much Rachel for being today this was awesome and you
guys comment below let me know are you using tick tock yet cuz I've
been asking this on my youtube channel a bunch and you're everyone's like now
it's just use him in Instagram let me know when you go and app download the
app comment below and then we're gonna see you in the next video you want the
news for having a playpen behind you
only because the famous wave well done I love it like I didn't even it was like
cuz they wanted me to go on normally I would like I it was when was it why did
I Oh our nanny had left and I just didn't have help and they wanted me to
go on and it was like sorry this is how I can I feel like okay