All right!
Hello, Insiders!
Newsflash time!
First one, this is more of an early discussion
share a little bit more early
and get the creators' feedback on a really interesting topic — dislike mobs.
This is where a group of people will go to a video
not even watch the video, and just purposely hit the thumbs-down.
We already have a number of ways that we try and mitigate that issue
but there are other things we could do.
What I'll do is share some of the ideas that have been lightly discussed.
It's also very possible that we say
"You know what? None of these solutions is great
so let's just stick to the current approach
which already is addressing some of these issues."
OK, so one option, just for clarification
is you can go in the channel settings in the upload defaults
and indicate you don't want your ratings to be visible.
So, it doesn't stop people from disliking it, but it does stop showing the dislike count.
That's how it works today.
It is on by default though.
But you could go today and turn it off
if you have a video that you don't want to show viewers the number of likes or dislikes.
One option is we could say
"Well, why don't we just have that off by default
so viewers can still like or dislike, but we won't show the count?"
That's one option, to have it default off.
It's an interesting one, because on the one hand you could say
"Well, if I show the ratings
and there's a lot of people that like the video
then that's a signal to viewers that this is a really cool video"
and so in some ways not showing it may not be what the creator wants.
Maybe they do want to show it!
Another one is requiring more granularity when someone down-votes.
So, maybe we would say
"Hey, if you're going to give a down vote
maybe you fill out or click a checkbox as to why you don't like this video."
That would actually give the creator some more information
like, oh, they don't like it because they just don't agree with you
they don't like your channel in general
they feel like the information was insufficient.
You know, who knows?
We could give them a number of options.
That could give the creator more info
and it would also encourage viewers who are saying "Dislike"
to not just do it impulsively, but really think about it.
On the other hand
that's complicated to build, complicated to collect.
Then we have to display the results to the creator
like in YouTube Analytics or somewhere in Creator Studio
and you could argue
"Hey, if I'm viewer, I just want to like this video.
Why are you making me fill out this little survey?"
Another option is to remove dislikes entirely from YouTube.
That's a very extreme option.
That one seems not super-democratic, in my opinion
because not all dislikes are dislike mobs
they're just people expressing their opinion about a video.
Maybe a more subtle one is removing the dislike count.
If you just suppress the dislike count but you show the like count
that one seems…
I mean, I work on the org that advocates for creators
but that one seems like tilting the scales a little bit!
Anyway, we just thought we'd share that conversation
and if you guys have any thoughts, please leave them in the comments below.
Maybe you think, "This isn't a problem, what's the big deal?"
Or you think any of the options we discussed were attractive.
Other newsflash items…
Non-skippable ads are an ad type that only used to be available via Google Preferred
which is our premium ad program
and that used to be only available through reservations via Google Preferred
and now it's available in the normal ad auction
and so if you have enabled that format…
well, if you're in YPP and you have a monetizing channel
and you've enabled the non-skippable ad format
then your advertisers will be able to
purchase those ads through an auction
and then that data will be reflected in YouTube Analytics
as "Non-skippable video ads (auction)."
In case you are curious, that's that!
Next, we recently did an "ask me anything"
about ads policy and monetization
in the Community Help Forum.
That was organized by folks from the Community Help Forum team
and with folks from monetization there too.
We'll have a link to it below in case you want to check it out.
Okay, next up, we made an improvement to the Studio beta.
It used to be that if you ever needed something that was in Classic
while we would link to it from Studio beta
you'd get dropped in and you'd be entirely in Classic
so if you wanted to go to the Audio Library
you'd see the Audio Library and all the Classic navigation.
You're like, "Wait a minute, I was in the Studio beta
now you're taking me to Classic.
Should I now stay in Classic, or how do I get back to the beta?"
We have this new kind of nav-less experience
where we just take you to the little thing you need in Classic
and then we have a quick way for you to get back to the Studio beta.
Obviously, in the long run
we'll have a brand-new audio library built into the Studio beta.
But in the meantime, we wanted to make that transition a little bit easier.
More improvements to the Studio beta coming very soon!
Next, we also are aware of
an increase in reported spam from the YouTube messaging feature.
In some cases the spammers were using the name of a creator.
The team is aware, is working on it
and we appreciate your patience while we get to the bottom of that
and take care of it.
That's it for this week!
Hope it was helpful and in the meantime, keep it real!
Okay, movie quotes!
Oh yeah, the last one was a great movie!
In fact, I have a feeling most of the future movie quotes
might be from the 90s
because I realize that was when I used to watch a lot of movies
and I don't really watch as many now.
But I also think the movies from the 90s are great.
So, the answer was
Great movie!
And the person who got it first was Omar Correa.
Omar Correa.
His channel is called GeeksterLabs
and he does product reviews like electronics
cameras, mobile cases, stuff like that.
So, go check out Omar's channel.
We'll put a link below as well.
Now, for this week's quote
another great movie from…
from the 90s.
You ready for this one?
Okay, here we go.
I just… sorry, it's such a good movie!
Okay, some of you are going to get it the moment I say it.
"I'm Winston Wolfe, I solve problems."
"Good, 'coz we've got one."
"So I heard. May I come in?"
"Please do."
"You must be Jules, which makes you Vincent. Let's get down to brass tacks, gentlemen.
If I was informed correctly, the clock is ticking.
Is that right, Jimmy?" "A hundred percent."
"Your wife, Bonnie, comes home at 9.30 in the a.m.
Is that correct?" "Uh-huh."
"I was lead to believe if she comes home and finds us here
she wouldn't appreciate it none too much."
All right, I don't want to read the whole movie!
I'm tempted to though, it's such a good movie.
So, if you know what movie that's from, put it in the comments below.
The first person who puts it in there, we will give you a shout out
as well as reference your channel if you have a channel
assuming the channel is consistent with Community Guidelines.
Can't be shouting out channels that are not consistent with guidelines!
All right, guys, hope that was helpful.
Keep it real, see you next week!