All right, so today we're gonna be talking about sales funnels we're gonna answer the question what is a sales fun
I'm gonna go through everything step by step now
this is something that I
honestly
I I think it's kind of like second nature to me now just because I do this day in and day out
And then I was talking with my wife the other day in the kitchen and she was like I still don't even know
What a sales funnel is she's like you talk about all the time, but I still don't know what that is
So I thought you know what maybe?
some of my audience here on YouTube still
Doesn't know what a sales funnel is and so I just wanted to break this down for you guys
step-by-step today to show you a
Sales funnel what it is and maybe some different sales funnels to be able to go through and implement them into your business
Now let's just kind of think about maybe an example
That is more like more like before digital marketing before all these big advertising platforms
Google Ads, Facebook Ads all these different things
So traditionally back in the day. Maybe you saw an advertisement
Okay, and that's where kind of like the beginning the top of the funnels like if we think about a funnel here?
It's really big at the top
Right. So you've got your you got stuff putting in right here and maybe up here at the top is an ad
That is on your newspaper in a magazine on a billboard that people see and let's say it's an ad for
McDonald's, right, so you're gonna have a lot of people that see this ad
But then there's only gonna be so many people that like actually like, oh man that like intrigues me
I'll actually want to go to McDonald's now, right so then it's a smaller amount here
So the amount of people that see the ad versus like it actually piques their interest
And then the amount of people to actually go and actually enter into the McDonald's store that's even fewer right here
Okay, and then the amount of people actually go through and capitalize on whatever that promotion is is even smaller, right?
so that's kind of like a traditional funnel right here and the same thing happens with
Your business no matter what business you're in you're gonna have like an initial entry point of exposure and a lot of times it
happens with advertising
Okay, and that could be a Facebook ad if you have a blog it could be a blog post
you have a youtube channel could be a YouTube video just like this kind of that first point of exposure is
The top of the funnel so when you're talking about marketing a lot of people talk about the top of funnel marketing
That's his front end stuff
Okay
where it's like a blog post a piece of content a YouTube video a
Facebook ad it YouTube ad a LinkedIn add some type of thing that is getting people's attention
Getting their eyeballs, but then from there only so many people are actually gonna click on the ad
And then from there of the people that go to the landing page
Only so many people. Let me just actually draw this out really quick here. So typically what happens
Is
You're gonna have some type of ad and this is where the funnel actually starts
Okay, a lot of times people think that the funnel is that actually like the sales page in the upsell to down
So all these different things it's actually not true this the funnel starts with the ad
okay, and then someone clicks on the ad and they typically will go to something that's called a
landing page
Okay, and the whole point of a landing page is to grab someone's contact information, right
Because then if somebody gives this their name their email their phone number or whatever type of contact info we're collecting at this point
That's like grabbing someone's business card at a networking event. We can follow up with them
We can take the relationship a bit further
right
and then after the landing page a
Number of different things can happen here depending on your business
If you're like an online sales model, like low ticket offers an e-commerce store. You have a Shopify store
You just take them to go through and buy stuff on your website, right?
well, let's say you are a real sage and I work with a lot of real estate agents the goal here now is to get
Them on a phone call in an in-person
conversation with you
So maybe an initial phone call conversation and then an in-person type?
Appointment and then get them into a house of a house that they're looking for if they're looking to sell their home
so at this point we then
want to have probably some type of
sales
will just say sales message right here and
This kind of depends on like obviously what I was saying is it?
Online type of digital sale low ticket or is it like a sales message to get them to actually schedule an appointment with you?
Okay, so then we can have the sales process in this sales process
This is what a lot of times people think of as the funnel but this is actually this whole part is the funnel
Right because it's you look at
The top end and then each level down it gets smaller and smaller and smaller till you only have a certain amount of customers
But then you have all these other people that then you can go and follow up with okay?
So let's continue on here. You've got the sales process and then after this because we have
Their contact information. We're then gonna probably be sending
Email follow-ups right here. Okay, and the emails the follow-up emails. They are part of the funnel, okay
They are part of the funnel because then we can get them to come back up here
Hey, check out our sales message or to remind them to book appointment with us. And then we also can have automated
Text messages okay, or even let's say you want to go and actually call them I can't draw a phone
So I'm just gonna write phone you can actually call them on the phone. That's all part of the funnel
That's all going through and getting these people down here
To actually become customers or become your clients
okay, so this is all the
Funnel it's it's from initial exposure to the point of sale
right now
The funnel actually doesn't stop here because we have things that are called
Follow-up funnels. Okay, so we're just gonna write that up here
All right
so hopefully out of the way here you can see this follow-up funnels right here and the purpose of a follow-up funnel is
You see right here at the top of the funnel you get a ton of people
But then we only get so many people to become clients and it could be for a number of reasons
We'd haven't bill up enough credibility with them. We don't have enough Authority. Maybe the price point was too high
They're not ready to buy yet. Like if you're in the real estate market, maybe you're just searching for a home
Maybe you're like I'm gonna move in like six to twelve months if I'm not quite you ready yet
So we want to have these follow-up funnels in place either providing other offers other
solutions other price points to go through and
nurture
These people right here. It could be valuable content K could be hitting them with more blog post more of YouTube videos
Okay going through and adding more value or let's say you are a real estate agent part of these follow up funnels
Let's say you have a new listing that comes on the market. Okay, and you blast out an email?
Let's get this right here. You blast out an email. Tell them about the new listing
Okay, or you have an open house and you blast out another email right here about the open house?
Okay, because initially let's say you're marketing some type of listing right here on Facebook
Okay, and you're running it to this landing page?
marketing this listing that it's
$400,000. Let's say well maybe that person's not ready to buy quite yet or it wasn't the right fit doesn't have the number of bathrooms
They have or they didn't have a pool in the backyard or it did have the pool in the backyard
but they have young kids so they don't really want that but then
They're in your wheelhouse or in your world right here
And then you have these follow-up funnels
Promoting different listings or open houses or just checking in and seeing like hey, do you have any questions?
Are you looking to sell your home? Are you curious what though the value of your home is worth?
Okay, so you have all these different follow-up type mechanisms and it's not just email. It could be a text message
Okay, it could be a quick phone call
It could go through like in connecting with them at an actual open house or an event a networking type party
Okay
So you have all these things but the whole point of a sales funnel is to get somebody who has no idea who you are
That has never heard of you and initially sees an ad some type of front end type of content
Okay, YouTube blog post anything like that. Maybe they they were they listened to a podcast and you were a guest on a podcast
Right and then they get into your wheelhouse get to know more about your offers your products. What you service how you service people?
Okay, and then from there they're like, oh man, this Jason guy. He's legit
I actually want to work with him right or this real estate agent
They're awesome. Make me seem like they dominate they they know this market
So well if I list my home, I want to listen with them
Or if I buy a home, they're gonna know everything that's on the market. I want to go through and work with them
Okay
so that's basically kind of the over you of what a sales funnel is is literally the
First touch point with any one of your leads or your potential clients
And then it's taking them through a series of events
Nurturing kind of filtering out different people nurturing them seeing how qualified they are
And the great thing about sales funnels is you can do a lot of this on all complete autopilot
through sales videos through appointment scheduling software's through question forms, like asking them different questions and see where their
qualification levels are at slash what they're actually looking for in the solution and
Then down here at the bottom be able to give that solution and the people that don't you don't have a solution for right yet
You just throw them into fall up funnels continue to nurture and then once you have the right solution for them or your maybe table
Potentially to refer to penny on the business that you're in
Then you're able to go through and help them out and serve them at the best level
so anyway guys if you have any other further questions on what a sales funnel is any questions about a follow-up funnel how to actually
Strategically put these funnels together just drop a comment down below
I answer I do my best at least to answer to every single comment that is commented on my youtube channel
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