Hi, my name is Satyajeet Salgar.
I work in Google Search.
Thanks for watching.
I'm going to tell you a little bit about the Knowledge Graph
and how using schema.org markup, we, Google,
and you developers and content owners
can work together to build a better experience for people
around media.
But first, let's talk about why this matters.
It matters because life is hard.
There's always a lot to do.
Everything is harder than it needs to be.
And most things are unfair.
But some things make it a little bit better.
One of those things are movies and television.
If you're a fan like me, it's an important part of your life.
And most people are like me.
According to official statistics,
literally the only thing people do more
than watch television is sleep.
We at Google see this in what people ask us about every day
as well.
But finding great content to watch
is actually getting harder.
And there are a number of reasons why.
The main reason is fragmentation.
There's just more content being created.
The amount of content that's being created
has exploded, as have the ways to distribute
that content and the business models tied to it.
Do you rent, or do you buy?
Do you watch HD or SD?
Do you have access through your cable provider?
Is there a window after which this movie will
be open on another service?
Finally, do you watch this on your phone?
Can you watch it on TV?
Will this be on broadcast television at some point?
So basically something that would make life less hard
has become a hard problem.
But let's solve that hard problem,
and let's do it together.
First, let's break this problem down a little bit.
Let's talk about three things and help
people solve these three.
What are the various things that these people could watch?
Where should they consider watching it?
And why should they consider watching it?
Now let's talk about the tools we
have available to us to help them.
In particular, let's talk about the Google Knowledge Graph.
The Knowledge Graph maps out how 1 billion things
in the real world-- 1 billion things-- people, places,
and things-- are connected to each other.
Having this data in a structured form
lets us do some really powerful things with it.
It helps us answer all sorts of hard questions
every single day.
For example, just ask Google a celebrity's age,
or compare two entities like rivers or two movies,
or ask at Google who won the Oscars a certain year.
Today, we answer questions like a movie's running time,
its cost, and so much more.
We can answer some really hard questions as well.
For example, how many degrees of separation
is your favorite actor from Kevin Bacon?
Or what movies have two actors you've
heard about been in together?
Just try this out.
Now let's go back and tackle those questions
we wanted to answer, starting with helping
you decide what to watch.
Try searching for action movies, or even movies about basketball
on an Android phone.
You'll see an entry point into a rich, immersive experience.
You can browse a list of movies, click through
to learn more about one you like,
learn everything about it, as well as check out
a magically organized list of recommended similar movies.
We think this experience of organized Knowledge Panels
will help you explore movies and TV shows you never heard about
and make it a lot more fun.
Now let's go to that second question--
where should you watch it?
The most obvious thing we could do at Google to help you
with that is give you a link right on the Knowledge Panel
to click on when you're looking at a piece of content.
So we've done that most obvious thing.
For numerous episodes and movies,
we're trying hard to give you a single click that'll
let you either watch or buy that piece of content.
We want to partner with you to make
sure we let people watch every single piece of content
every creator ever created with a single click.
Now let's talk about why someone watches something.
Now, there are many things that help
you decide if you're going to watch--
what the trailer of a movie looks like,
who's in it, who the director is and what they did before.
We try hard to give you all of that information on the Google
Knowledge Panel.
Now, another important factor is what critics you like
and trusted voices also think about that piece of content.
So we made it easier to surface critic reviews right
on Google Knowledge Panels.
Try it out for some recent movies.
We've actually found that people are
able to make better decisions because of this.
They tell us it gives them more nuance
as well as introduces them to new critics whose opinions they
really enjoy.
Now, we're starting with movies, but we
believe the pattern will carry over to all media-- for books,
for TV shows, games, music.
In fact, we're inviting you to submit critic reviews for books
as well.
Stay tuned as we extend this to other verticals.
So hopefully the question at this point is,
what's in it for me as a developer or content owner,
and how hard is this to do?
Now not only do we believe this creates a better
experience for people, we think it's
a great way for people to find your content-- your videos
or your reviews-- and get introduced
to your app, your website, or your service.
By simply adding a couple of lines of schema.org markup
on your site, you can ensure that Google finds and surfaces
these links on search, on desktop, as well as
on the web and mobile.
So what I want to leave you with.
We're expanding beyond our set of initial partners.
Join us.
It's easy to do.
And it's a great way to help people
find your app or service.
Check out developers.google.com to learn more.
Let's build a better media experience
and help people make better decisions
about what they watch.
Thanks for making a great decision and watching this far.
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