(electronic music)
(dramatic music)
- I bake.
And I'm sad.
(crying)
(dramatic music)
My great great grandparents started
the Drigione Cafe many many moons ago.
They had one pot and one pan and one oven.
Not like me, I had so many customers.
They used old authentic Sicilian
baking techniques, no modern technologies.
They grow a wheat, they raise a chicken, they milk a cow.
They un-shell a nut, all by hand.
And when they passed the business
on to my great great grandma she say
Mama, Papa, there are many new
advancements in cooking, maybe we try some.
And then they shook her and say
no, whatever you do, do not let our tradition die.
You can cut your own arm off, you can
in your pants everyday for the rest of your life.
But above all else do not let our tradition die.
Then they spit in her hair
and told her never to read a book.
- The Greco family was revolutionary
- They changed the game
- What you gotta understand is that
no one was doing this at the time.
It was the wild west out there.
There were no rules, there was no script, we were just
flying by the seat of our pants.
- The Greco's are legends in the pastry world.
They took what you think of as a simple dessert
and they kept it simple by way of a
ludicrously complex and outdated baking process.
(soft music)
- His family was full of culinary geniuses
and he'd be a fool to disobey their wishes.
- They changed the pastry game, and now
its up to Giuseppe to stay in it.
- I am the oldest man in the world
So I've seen it go through changes.
I remember the first time we saw refrigerator at the store.
But it was a fun day.
I also see trains that come and go.
When I first inherit this business.
I mean sorry the uh what's the word?
When I first forced into this business
I remember the big trend desserts.
(speaking in Italian)
All the magazines talk about is these crazy fun new ideas
that sound so interesting, but then I think of
my great grandpa spinning around in his grave
like a rotisserie chicken screaming
don't you dare, this dessert sounds like gibberish!
Which was the name of his least favorite Sicilian dish.
But then I see something in a shop
called the Tiramisu cupcake.
I thought this is not so far from tradition.
Please, I just needed to do something different one time.
(upbeat music)
- That Tiramisu cupcake.
- No one could believe it came from Giuseppe.
(upbeat music)
- It was a disaster, he strayed
from tradition and people hated it.
- The press had a field day.
People hadn't tasted anything like it, and this time
in a bad way really set Drigione back.
I mean we all know that new and different is always bad.
- Loyal customers where up in arms.
They said why do you need to change tiramisu?
You are a monkey so you'll dance like a monkey.
Now dance monkey, dance, I wanna see you
grind up on that pole you stupid sexy monkey.
Yeah work for me baby, work it hard.
You're my little sugar pig, oink oink piggy piggy.
Lap me up some pastry like the little bitch you are.
(hip hop music)
- Believe it or not, that's just as taste of Gods Of Food.
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Drop out, period, tv, what's a tv?
I only take on vacation in my life.
It was in 2001 to see Legally Blonde in the movie theater.