hey what's going on guys JC Franco here the no-bullshit Amazon seller I'm gonna
have a quick no BS talk with you here today
back on the gym I want to take up the pace have kind of a different video and
just discuss something that been bugging me you know I had a comment on the
channel the other day and then all my mind because it's something that I know
we're all dealing with we all face this but like 90% of us will never overcome
it 90% of us will fall victim to this so I want to just change the video here and
kind of sit down with you I'm gonna go read the comment for you
now so the comment goes every time I listen to you talk about FBA I get
excited but in reality I'm scared because I don't want to fail how many of
you guys are experiencing that right now probably a lot of you because I know
that when I was starting I was scared shitless
right I didn't I didn't know what to do I didn't know if this was the right move
but I was able to push past that fear so that's what I make this video I wanted
to make this video to hopefully I could get just a few of you to push past that
fear once and for all so this is typically how it happened this is the
progression alright someone is working a dog job doing what they're doing in
their life and then they find this idea they stumbled across something new right
kick Amazon FBA and you find a video on YouTube where you find an article and
you get excited it's like this new idea I'm like whoa I could do it I think this
is exciting now you start envisioning your future like well I could I could
launch products I can put them on Amazon you know I'm gonna start making sales
I could totally how there's new cool brand and people are gonna buy my
product you start seeing this vision of the future for yourself in your mind
right and it's just excitement so now you got this excitement and then once
you've done gone through that a little bit in it it's super-new and it's like
fresh and you want to do that then you realize okay I got this excitement I got
to make this excitement and turn it into a reality so how do I get from idea to
reality what's the next step the next step is preparation
alright so now you're preparing so now you're doing more research you're really
digging into it and you're writing stuff down right you're taking notes you're
writing something you're writing some down your write up down right up down
and then you're writing stuff down you're writing whoa and you realize as
you're writing like that's a lot of shit like that's a lot of stuff I got to do
like you you get this just the second of being overwhelmed and the that's when
you start getting these doubts right they start creeping at your head and you
start telling us off oh I don't actually know anything about this right actually
no we think about market analysis and product research and manufacturing your
product and stripping things to Amazon and marketing a product and creating a
brand and doing the freight for is and all these things
start filling your head and filling your mind and you think well you know I gotta
invest money I gotta spend time but what if and once you get to that but what if
that's not how you know you've been hit with fear no one has ever launched a
business without hitting that but what if right everyone gets that point but
not everyone gets past that point okay so you've got this you're at this level
of you got all this you know started butting heads with this excitement and
ideas and then your doubts and your what-ifs and they start butting heads
and unfortunately again most of the time the fear will win how do you avoid being
the 90% of people that that lose to fear how do you become that 10% that actually
pushed through and go through despite the fear so let's first think about what
is fear really right what is fear it's really just your your primal brain your
your the brain of your ancestors that's trying to protect you it's just a
natural process of your brain trying to protect you from danger and risk right
cause back in the day it's either you know should I go out leave the cave at
night you know and risk leaving the cave or getting get eaten by wolves or should
I stay inside and and live another day and that's what fear is it is but in
today's world you know we're not dealing with wolves outside
it's just imagination it's just your thoughts it's just your brain coming up
with scenarios that most of time aren't actually gonna happen you've all heard
the saying that fear is false expectations appearing real right and
that's really what it is it's just your brain giving you you know these
imaginary emotional based worst-case scenarios so what you should do instead
okay how do we get past that first thing you want to do is what's the logical
worst-case scenario really think about that then what is the worst-case
scenario if it doesn't work out if you try to launch a product on Amazon and it
doesn't work out for you what can happen maybe you lost $3,000 right that is
basically the worst case scenario what ever you it the worse case scenario is
you lost money and what happens between $3,000 hopefully you're not investing
the last $3,000 you have hopefully it's not putting you absolutely on the line
where you're gonna lose your house and you're gonna lose everything and as long
as you're not doing that then you should be fine right it's money lost but if
money you can always make back and now some of you might think oh well then I
also lost time but not really right after you spent two three months doing
this and you want to Prague it doesn't work out you didn't lose that time
because you've gained all that knowledge you've gained all the experience with
that the next time you do it you
actually are way ahead of the game you're way ahead of the curve you you've
got that time and that time was useful right it was a lesson learned so you
didn't lose time really all you lost was money so now you gotta ask yourself are
you okay with that are you okay with possibly losing $3,000 and if the answer
is yes then what is there to fear because I'll tell you right now that
that is not actually the worst-case scenario right because everyone thinks
of the when they get to the what-if part they go what if it doesn't work right
everyone has to what if it's either than what if it doesn't work and I fail or
you know what if it does work that's where you got to put most of your
thoughts to but what if it does work the best case scenario what if it does work
and you know I actually this works out for me I actually I start creating a
passive income business I can actually start supplementing my income I can
actually replace my income I can actually quit my job and live life on my
own terms because I was able to take that you know this leap of faith and
launch a product on and launch a few products and Amazon and just go after it
right so there's what if I do it it doesn't work what if I do it and it does
work but really the worst-case scenario is what if you don't do it at all
because if you don't do it at all you don't get anything right you don't get
anything and you lose everything you lost you don't get the knowledge you
don't get the opportunity and you're you know what's gonna happen you're going to
be in the exact same spot as you are right now in a year two years three
years you're gonna be exactly where you're trying to get out of right
there's no possibility of change right you're you're gonna be inside your
comfort zone because the funny thing about failure is that it comes whether
you act or you don't act right everyone's so worried about what if I
try and it I don't hit my goal well if you don't try you're definitely not
going to hit your goal right so it's either you do it and it works and it or
it doesn't work and you gain a bunch of knowledge or you don't do it at all and
you fail all the same so if you're put in this maze right this labyrinth and
there's two doors one of them is failure and one of them is success the failure
door will just lead you we'll just put you back to the beginning of the maze
again right you can either start walking and get lost in this maze and maybe you
know find a success though or maybe you end up in the failure door but the thing
is if you don't walk around and you just stay at the starting position you're
still going to be stuck in the maze whether you find the failure doors of
success though you're still gonna be stuck in that maze now here's where fear
comes in now fear a lobby will see it as something to run away from they feel
fear you know they get a little bit scared and they duck in hi and they
cover and they stay still when really fear is an indicator
that you're moving in the right direction right if you're not afraid of
something that means you're not growing it means you're not progressing if
you're just comfortable and you're sitting and you know you're just happy
in and there's nothing to be afraid of that means you're not going anywhere
that means you're in your comfort zone right in the comfort zone is a beautiful
place but nothing ever grows there right everything you want is outside of your
comfort zone everything you don't have and you you aspire for it's outside of
your comfort zone right that means you don't have it means you're it's in your
comfort zone so if you're in your comfort zone and you're not afraid of
anything that means you're not getting closer to where you want to go so fear
is actually an indicator that you should move the fears actually indicator that
you should take that jump take that leap of faith now a great way to eliminate
fear somebody actually learned from Grant Cardone to eliminate fear you've
got to eliminate the fuel what fuels fear what feeds fear and the number one
thing that feeds fear is time if you can starve fear of time then it will not
grow right the more time you give to fear the more it grows the more fester
inside of you for example if you you know you have to do something you you
you have to you're thinking about launching a product right you're
thinking about launching products on this date say it's January 1st the more
you think about it the farther away that date is the more scary it is the more
time you have to think about okay what if this goes wrong what if the supplier
does this whatever you know the timing is not right what if you know this is
broken what if I look something if you just take action
the fear is eliminated so once you start feeling that clear of oh my gosh gate
you get overwhelmed about product research just do it because less time
you give it the less fear will grow it's crazy to me how many people will watch
product research video after product research video hey JT I've seen your
primary videos Robert this this and this you know how do i well how do I know if
this is the right numbers how do I know how many reviews how many know how do I
know how many sales how do I and they haven't actually started doing product
research they'll just think and think and think and think and try to make this
perfect picture of how to do product research and they'll spend weeks or
months doing learning about product research well not actually acting on
product research when it's is equally as easy to just start looking for products
so if you are in that stage of you know I don't know what a good product looks
like because you haven't looked at enough products you need to be in
field you need to be experienced you need to go and do to actually understand
I heard the story in atomic habits there was class a photography class and
they split the students of this class in half okay so half of the students would
be graded on quantity so over the course of the year there would be their great
pass or fail would be if they took a certain amount of Tetris like a thousand
pictures or whatever it is right and the other half of the class we're gonna be
graded by the quality of the picture they didn't have to have any quantity
could have only taken one picture but it had to be a great picture okay now
here's the funny thing the students that were had that were only focused on
quality didn't have the best pictures it was the students that had were only
focused on quantity that took the best pictures because they were doing it over
and over and over and Oregon they were in they're doing they weren't thinking
about it or the the students that had to make the best picture they studied about
it they researched about it they read books
about it they never took a picture they only took one were these guys they
didn't study they just did it they just snapped and snapped and snap and snap
and they just learned it so if you're afraid of this process of Amazon FBA
it's a whole lot less scary if you just do it okay just get started eliminate
time from the equation don't plan about doing product research just do it
right don't plan about talking suppliers don't say you know next Friday I'm gonna
talk to suppliers go to Alibaba right now and start messaging because that is
all it takes so if fear is holding you back let it
push you forward don't be afraid of fear cases because fear is indicator that you
are on the right path everyone faces it everyone is is you know everyone is
scared I'm scared all the time still it's not like you know I have this
business and all of a sudden I'm fearless every day new decisions new
products new product news marketing strategies new emails new videos go out
I'm like shit and what if this doesn't work you know what uploaded what if
upload this video right now and it bombs and nobody likes it and nobody cares
about it and it gets no abuse guess what what's the worst case scenario nothing I
upload the next video I upload the next video upload another video it's not life
or death anymore right there's no wolves and lions trying to eat you anymore
it's just your head it's just your imagination so let fear push it forward
take time away from your Quaid equation and don't feed your fear with time just
go out there and do it because you know what you have to do you know what you
want to do and you know that the in this vision that you had that you
were envisioning your future it's real it's there all you got to do is take the
action to go out there and do it that's all I got for you guys today hopefully
enjoyed this kind of different pace kind of rank video you know it slash and rent
right in there and that's all I got for you so hopefully if this video just
pushes one of you guys or girls to face your fear and push through and take that
leap of faith you know I'll be happy and if you want to help me with my fear of
not getting enough likes then please hit that like button for me because that
will mean a lot to me now if anything else what's your biggest fear down with
an FBA you know let me know in the comments and we'll see if I can't help
you on and try to settle that for you but again that's it so make sure next
thing watch a video over there if you need more help click my face to
subscribe or click that bottom right square to join my free masterclass why
I'm deal some of my top secrets about lesbian right I'm JQ Franco I thought up
for you today so don't forget your empire oh wait