- On this episode, we talk about app launches,
we talk about health and wellness professionals and
we talk about fruit and vegetable stands?
(upbeat hip hop music)
- [Gary] You ask questions,
and I answer them.
This is The #AskGaryVee Show.
- [DRock] Have you seen the caption on Periscope?
- Let me see.
- [DRock] India and you write-- - And then it goes.
- [DRock] Yeah.
- Yeah I saw that update but I haven't played with it.
That's cool.
- [India] You draw on it like Snapchat?
- Yeah so if I give her a mustache like
I'm doing right now. - [DRock] Yep. Yep.
That's cool.
Classic Gary.
(laughter)
206? - [India] 206.
- [Tyler] You have 20 minutes.
- What's up everybody? This is Gary Vay-ner-chuk
and this episode 206 of The #AskGaryVee Show.
India? - [India] Sup?
- DRock on the 'scope.
Garrett Green in the house.
Tyler.
I mean this is a full house.
Just missing Uncle Jesse.
Feeling pretty good.
Feel ready.
It's funny.
I've got interesting travel schedule tomorrow.
The 3 AM wake up call, the 4 AM flight, right?
Really excited saw some of the comments come
through on episode 205.
People felt that I was in good form because I've been
out of the saddle.
I actually feel even stronger for episode 206.
So India with that, I think we should go classic route here.
- [India] Classic? - Just classic.
We'll do our little show thing.
Oh, I still haven't watched that.
- Oh my gosh.
- I want to watch this right after this.
We're gonna do our little show thing and then we're
just gonna ask questions.
I'm gonna give answers and I'm gonna make an impact.
- Cool. - Great.
You ready? - I'm ready.
- Let's-- - get into
- [Both] the show.
- Very nice.
- [India] Alright, first one.
- By the way real quick before we get into the show,
I'm trying to figure out how to say this.
I've been thinking about how to address this.
You guys are so sweet.
Let me make a very strong statement, I'm always so humbled
and flattered and my ego is scratched in such a good way
I'm always willing to take a selfie.
So many of you, obviously with the virality on Facebook and
stuff of that nature I can feel the heat.
You see what's going on when we're doing DailyVee.
So many of you are looking at me and then tweeting
"I wish I stopped and said hi."
You can never bother me.
I'm so flattered.
I'm always ready to do it.
It's an incredible accomplishment.
I feel incredible about it.
I feel like people lately have eyeing me up and then tweeting
it and I see them and I knew that they recognized me.
And I wish they stopped.
I would've loved to give some daps, say thank you,
take a picture.
How about the other day?
When the guy's phone died.
You know about this? You know about this.
- [Tyler] I was just talking--
- [Gary] DRock told you about this?
Some guys phone died when he came up.
I took it on mine and emailed it to them.
Very sweet. - [India] Yeah.
- I'm a sweet guy, India. - [India] Yeah.
- [Voiceover] Mikkel asks, "Do you ever pick and choose which
"clients you work with based on how they do their business?"
- Yes. And no.
The answer is yes but many times I don't.
I'm running a business.
And now, for example, we have had big clients potentially come
through here which I thought were in an industry that would
cause too much and very honestly in a politically correct world,
in a world that we have a lot of, I don't want
to call liberal thinkers.
There's absolutely things that you have to do as a CEO that you
make decisions on who you do business with based on what you
think is in the best interest of your business.
For me it goes in reverse in three orders.
What is the best interest of everybody?
My responsibility' to everybody here.
Which then is in essence the logo and then
my feelings are third.
I've actually not taken on business that I thought would
not be in the best interest of the feelings and emotions and
thoughts and strategies of my employees.
Though they may not have 100,000% aligned with me.
Let's say, I was 80 present there but I felt like collective
was 100% there and I take that responsibility.
I never judge based on how they run their social media or
marketing because that's what we're there to fix.
If that's where Mikkel was going.
I don't blame companies you can have one rogue CEO that makes
his wine company and bad company but if she or he is fired
then they are a good company.
I also try to quantify that.
It's run through my mind.
I've absolutely made decisions.
Look, the people you surround yourself with is an
indicator to who you are.
That is just the truth and so my clients are a
representation of who I am.
But I have no problem having alcoholic brands, sugar water.
These are not things that scare me.
I'm not hypersensitive.
But if you make bombs, and that's not a real life example,
or if you are the Patriots.
For example, I would never take the Patriots as a client.
No shot.
Yeah.
- [Voiceover] Buddy asks, "What's your advice for
"healthcare docs who want to add value using social media to
"promote wellness and attract ideal patients?"
- This is good.
I'm glad you asked this question.
I actually think this is something we need to challenge
ourselves on the show.
Oh, here's something that the audience can do I don't know if
you guys heard that I have a new search engine.
Both the questions and answers, Staphon, pop it up.
Good.
Commercial time, put it right here.
I want it. Okay.
It's unbelievable.
You have a lot of questions to me, they've all been answered or
at least the ones on the show and now they're very searchable.
If you are part of the Vayner Nation, the Vayniacs out there
if you search something that you got zero results for,
please tweet me and I'll start passing it on to you.
I feel like I'm really happy you asked this question because
it's getting to genres.
I think I want to go more profession based in the 200s.
I want to do more "I'm a contractor."
Please actually can we all stand up and rise?
I haven't been doing this consistently and I haven't
been asking you.
Please ask a more specific question to your industry right
now use the hashtag #AskGaryVee, throw that up here
Staphon as well. A little editing for you.
Plus I love double checking 'cause I love when you forget
and I get mad.
That's a great question so that question is based I want to make
sure I get that one little piece because I went on a tangent.
- [India] Advice for healthcare's doctors that want
to add value using social media to promote wellness and attract
ideal patients.
- I think you go long tail.
What's the name?
- His name is Buddy.
- Buddy, I think it's really important thing to actually go
long tail and I think one of the biggest things that I mean by
that lawyers, real estate agents, insurance brokers,
wine guys, perfect timing.
The reason this popped, this old show that I used to do
the reason it popped was 'cause I was really
giving my best advice.
And I didn't care if you came to Wine Library and bought this or
you bought it somewhere else,
I was trying to provide you value.
As long as you care more about the first part of your question
than the second part of the question, you will win.
As long as you want to provide more value
than you want customers you will win.
So long as that's 51 and the second part of your
question's 49, you will win.
So what does that mean?
That means that you put out on video things might actually
solve people's complete problems with them not ever coming into
your ecosystem and becoming a client.
Some people in marketing, so many people in information and
services want to give you a little taste so that you then
come into their full circle.
I have been very successful in going the other route which is
giving so much and then using that equity, that guilt,
that word-of-mouth to be the gateway to business.
I would tell you, Buddy, that you need to put out the best
advice and content that you can.
That your videos and pictures and audio and written words need
to be, here's a scenario here's exactly what you should do.
And that might be remedied over-the-counter, that might be
remedied with some old Western point of view.
That might be remedied by somebody going to a clinic or a
place that has nothing to do with you and you have to be
okay with that.
If you are not okay with that, all of your actions
A.K.A. all of your content will feel that way to all the end
consumers and then they will feel that it is transactional or
that is actually a gateway.
So many of you watch the show because I think you deeply
inherently, whether you understand it or not, realize
I'm trying to put out the best content that I can here.
There is no ", something."
There is no this ends or in the middle of it I'm trying to sign
you up for my school or this and that.
Yes, every three years, and we just went through it, or two
years you'll hear from me buy my book, buy my book.
I don't know if you guys have noticed I've even been less on
bookselling the last 45 days than I expected.
I've been zero.
I think I did something the other day.
One.
I think your actions speak louder than your words.
So one more time I want to hear the way the question is framed.
- [India] Advice for health care doctors that want to add value
using social media.
- Stop for a second.
Do that.
I don't give you advice.
Here's the advice: make pictures, videos, written words
and audio pieces of content that bring people value.
If you're a good health professional,
you'll know what to do.
'Cause I really understand wine I knew what to do.
The ","-part needs to be the trust that back content is
actually going to bring you what you actually want to happen
which was the second part of the question.
You're not watching The #AskGaryVee Show because you
don't care about the business ramification.
This is a business show.
Right?
It just happens to be a business show that is doing business in a
higher manner than the rest of the market.
How are they feeling about it on the 'scope?
- [DRock] They like it.
- Do they know that you're holding it?
- [DRock] Yep.
- [Gary] Did they know the famous DRock is "you're
unbelievable, you should be making movies" skills are
holding this?
He's fancy.
You too, you too. (laughter)
You too, you two are super fancy.
- What no I've never been on a jet.
- This is true.
DRock is very fancy but India you get stopped everywhere.
- [DRock] Yep.
- [Gary] You take selfies.
We haven't been doing #AskGaryVee and DailyVee's been
taking over so DRock has clearly closed the gap on the fame race
but you know what?
Staphon, have Zak make a little chart for me.
I want a real good design here right now.
Put it right here.
I want a fame graph with India's face and DRock and I think we
should bring it up once every eight or nine shows and see
who's winning in the fame.
- [India] DRock follows you everywhere.
- Oh but that might be because he's hustling harder.
- [India] Maybe.
- [Tyler] You get the engagement.
- [India] True.
But I don't think my, I think that your brand translates
better to his brand.
I feel like the crossover is way bigger.
- What about when I last saw you in the wild on Snapchat.
- [India] Yeah.
(laughter)
Surprising I watch your Snapchat.
- Alright, let's move it.
- [Voiceover] Patrick asks, "What did you learn selling
"baseball cards that I could apply to selling vegetables at
"my first farmers market coming up?"
- Patrick, this is amazing.
Watch their eyes.
That's what I learned in baseball cards.
As you guys now know or if you don't know if you go to my
website right now link it.
You got a lot of work to do.
This is gonna come out next week.
I day trade attention and build businesses.
When you day trade attention, eyes and ears are
very important.
What I learned and this is by the way this is a scenario,
I would literally be at a baseball card show and
I'm going to paint it for you 'cause it's really important.
I would get there at 6, 7 AM.
The show would open at 9, 7, 8 AM and I would have my table and
I would sit there for hours, Garrett pay attention, and
I would sit there for hours and I would do this and then this and
then this and I would look and I would come around.
I'll never for get this, I'd always come around.
I try to understand it from their perspective.
I would pay attention to what the other dealers were doing.
And so I'd be like, "Okay, he has a lot of boxes here so if
"I go white space here," I gave a lot, I'm a kid.
I'm 13 and 14.
And I'm thinking about how would you walk through this mall and
if you just saw that guy's table, what does my table
have to do so that.
You know, there's 80 tables here.
What would you have to see there that would then make this stand
out in the context of that and that.
And then what could I do.
If you look at his table, this is a big punchline,
the orange thing.
So let the Ken Griffey Jr. rookie card.
Do I put in the middle?
But then it's hidden by all the other cards.
Do I put it top left corner?
It's funny, even as a kid as this is how I understand
websites, I understood that's how people read so I would put
my flashiest, hardest core, hottest items in the top left
corner because I understood that's how the I would look at
it and be like whoa there stuff here.
To me, that is a really interesting insight
to how I roll.
It how I think about the first five seconds of the video
when you watch it.
It's how I think about my tweets.
It's how I think about my opening line when I give a
keynote speech that all of you have seen and the cliché how
many people know who don't know who I am?
Everybody raises their hands.
Oh shit that hurts.
Ha-ha-ha humility.
Because I'm about to deploy a lot of ego.
You know, for all my "yeah" I'm quite calculated and that's how
thought about it.
What I tell you, Patrick is it?
Patrick, pay attention to the eyes.
Understand the context think about the parking lot flow of
the vegetable market and think about what most people walk
through and how do you have it?
Do you have a vegetable that nobody else has?
Do you have a better price on something that nobody else has?
Understand what they just saw.
Understand where they're going.
Where's the bathroom and port-o-potties.
Where's the honey lady?
There's the sausage guy.
I'm the only person that sells pickles in this entire row.
Think, think, think and then when you sit down and watch
in your first table just watch. That's all I did.
I looked like a weird dude probably because
I would just watch.
And I would watch like a god damn hawk.
And I would just watch and see their eyes and then adjust.
Maybe that wasn't working.
Counterpunching their attention.
That was cool, right?
You like that the whole?
That was neat, right?
You like because that was I tend to be very clouds
but that was very dirt.
I don't go dirt a lot.
I try to dirt for you guys but clouds is how I win but I got a
lot more dirt in me than you think.
(India inaudible)
That's why I think the industry specific questions are good too.
Good observation, India.
(rising pitch noise) (laughter)
That was the graph of fame.
Good job to stay along.
- [Garrett] I was chuckling looking at the
Jab, Jab, Jab Right Hook because
it's essentially your content standing in front of it just
like your table.
- That's right. - [India and Gary] That's true.
- [Voiceover] Apple Pie Parties asks, "How do you know if you
"should continue to bootstrap or bite the bullet and
"accept investor funding?"
- APP this is a tough question for everybody.
Every situation is different.
This is why I struggle with dirt because the truth is I can't
give you an answer without really knowing your business
and knowing you.
Everyone of you that's sitting there deciding between and do
I take on investment or do I continue to bootstrap has so
many other variables:
Where are you in your personal relationship?
How sick and tired are you of bootstrapping?
How big of a business do you have?
Way too many of you are taking on investment when your business
can only be worth $3 to $5 million and then you're giving
up such a big percentage and your patience over 3 to 5 years
would have made you a lot more money.
Then you getting a percentage of the only 3 to 5 million top line
revenue business that you have.
The truth is, India, that every business has it's own variables.
What I will tell you is that I think money will get tight soon.
Think we've been living through a fairly good times even though
most people don't realize that.
Especially in start up culture though the mass economics in
America are okay, the startup culture, the people that are
building business in the environment that would watch a
show like this have had it pretty good.
And I think that will dry up shortly.
And so I think that
if you need the money
you should go and get it immediately.
If you don't need the money and it's more about do I accelerate
or do I keep grinding, I think that comes down to the
individual and their situations at home, life,
their level of patience, how much they enjoy the process.
I kind of alluded to almost sabotaging myself on DailyVee
the other day 'cause I love the process so much.
So I hold off on gratification.
- [Voiceover] Devon asks, "How crucial do you think is an app's
"launch is? Product Hunt?"
- That's a really good question.
Again, a layered question.
Ultimately, I think if you make a great product the answer is
not that much.
Snapchat's launch was nonexistent.
There's no frickin' Snapchat launch party.
There was no big to do.
Instagram 'cause Systrom was in the ecosystem he did get the
Kevin Rose's and the Ferriss' and things of that nature but
that was just a small pie because the
tech space is so small.
I would argue stunningly little.
I think we've seen a ton of people have the big party,
the big hype.
We're gonna do it.
Look at Title even with its recent success with
some exclusives.
I'm not bullish on that in the long-term.
They had Madonna and Hove and everybody's there.
I think way too many people over promise and under deliver.
I think way too many people try to sell on the sizzle and
not the steak.
And I would say net-net if we look at, you know,
Uber I was there.
There was no big launch.
Just worked right away.
I think we look at the top 150 apps.
Musically, what was the launch of Musically? Right?
I would actually argue that most of the apps that are successful
didn't have some big launch.
Early momentum is good but we've seen early momentum
fade very quickly.
I think your thesis of your business has to matter.
I think at the end of the day this is absolutely
tortoise and hare.
And I think the turtle and every time.
I think it has a lot to do with ego and it feels really
good in that first year.
You're a founder, you're cool, you're hot.
You might be on the cover of a magazine and being featured on
TechCrunch but I just don't think it's how you start,
I think it's how you finish.
And very honestly, I would tell you that most of my confidence
and most of this "it" thing that you guys feel and most of this
swag or whatever the hell you want to call it comes from me
knowing what's going to happen when I'm 70,
not what's happening right now.
I feel like I'm going to be 70 and watch this moment one day
and I'm gonna be like, "Man, I was so young.
"I had so much in front I thought it was old at 40
but I was so young."
Good show. Yes.
- [Tyler] DVB canceled for tonight.
- What are you doing, right now?
I'm still in the show.
(laughter)
Tyler with a rookie mistake.
I don't know how you and AJ rolled but I am still in
show mode here, Ty.
Question of the day,
what's the biggest mistake that you made recently?
You keep asking questions,
I'll keep answering them.
What's up guys? Hope you enjoyed the show.
Please do I get to link it up anywhere?
Is it in here or is it down below?
Is it in print or in my video?
- [Staphon] It'll be down to your left.
- It's here down to my left.
Right here, there's a button for them to subscribe
to my YouTube video?
Yeah it's that little buggy thing.
That's right guys, click this.
That's right, use that.