What does a good sales funnel look like? In today's video, we're going to be talking about
the differences between an optimized high converting sales funnel and one that needs
maybe let's say a little more refining. Let's get right into it.
As we dive into what a good sales funnel looks like I want to explain to you the three most
important pieces of your funnel. Then I want to tell you the three common objections that you
have to overcome for your audience to want to buy and then I'm going to give you a checklist of all
the elements that you need to make sure that your funnel is proven and ready to convert.
Let's first talk about the three most important pieces of your funnel. The first piece is your headline.
Your headline is your unique selling proposition. The promise that you're making to your audience.
It's usually as an opportunities which are a new opportunity something that's very exciting for
your audience to be able to have access to it. It's not just an improvement offer, it's captivating,
it's proprietary, and it's something that they're going to be super intrigued by. What I hope for
you is that you create a headline that really positions you as the undeniable leader in your field.
By maybe showing them a unique mechanism that other people aren't creating, other people
haven't even thought of. So let me give you an example, I have a client that he went from
mindset coaching to instead of calling it mindset coaching he created his own strategy a system
that he teaches. It's called the mental endgame activation system and sure it speaks to mindset
but he teaches this strategy which you can only get from him. So, how can you maybe make a headline
that specifies or is very specific to what you teach your systems? The second most important piece
of your sales funnel is a video and this can be a video sales letter, it can be social proof videos,
it can be something that introduces you to your audience. Now, of course, we know that videos are a
great way to be able to communicate with people it shows the personality. You can also have some
really engaging fun editing that keeps people entertained and retained throughout the video.
But the other thing to know is that videos increase conversion and again it might just
be because of showing the personality. It can also show testimonials that display why your product or
service whatever it is that you're promoting is important. Why, how it's worked for other people?
So anywhere that you can start to add some videos and I would recommend maybe having a video
at the top of your sales funnel that introduces you, your product, and then maybe halfway through
the funnel. You can have a few testimonial videos or maybe you have a sizzle reel showing the best
parts about you and your offer. And the third most important piece of your funnel is a simple opt-in
or order form. If your audience is coming to this funnel you need to give them an action to take.
It's not just a billboard. Your sales funnel needs to convert. So, whether they're coming into opt-in
it just should be very simple. Here's the form, put in your name, put in your email address, or if it's
an order form if they're purchasing something make it very simple If your audience feels overwhelmed,
that's one of the biggest objections that they can just feel like, "I didn't understand this. This was confusing".
You can imagine might make them feel like they wouldn't trust the next step of working
together if the order form was complicated enough, would the rest of the fulfillment be complicated.
So anything you can do just simplify it. Give them broken down steps, step one, step two, step three,
so they can move through the funnel with ease. Before we move on to the three most common objections
you'll have to overcome for your audience. Go ahead and hit that red subscribe button under there.
So that you can be subscribed to the channel be notified every time I put out a new video.
Now, here's the three objections that you have to overcome for your audience to be able to buy.
And when someone comes to any sales funnel they're going to have objections. They're going to have
preconceived ideas or just false beliefs that it's our job to overcome. There's three different
categories that these fall into. The first category is vehicle, second category is internal,
third category is external. Let's start with vehicle. The vehicle false belief or objection
is something about the thing itself that you're selling. About the category, your topic of expertise,
or whatever that product or service is they think, "It's not going to work for me", and so the way that
you can overcome that is by showing maybe social proof or results that you've gotten for other people.
If it's a high ticket enough product or service. You can get on a call with them and maybe
give them some strategy to show, here's why this will work, here's how it's worked for other people too.
So that vehicle false belief is about the thing itself and you show them that "yes" this is
a strategy that can work for you, no matter where they might be in their life. The internal false belief
is something about themselves. So something that maybe it's an insecurity they think,
"Well, I can't do this". Because maybe they feel like they're not confident enough, or they don't have enough
strength, wisdom, whatever it is that your product might be selling. They think this isn't for me
because of something in themselves. So that's where you can overcome this by maybe showing them other
people just like them, who had also had success with whatever this thing is that you're selling.
The third false belief or objection to overcome is external this is something outside of themselves
and often this is they think, "Maybe I don't have enough support to be able to do this", "I don't have
enough time", "I don't have enough money". And the way that I would recommend overcoming this is again
you can always use social proof for people who have been in shoes just like theirs that they've
been able to overcome it or by showing here's the value of overcoming this. If it's a money thing,
you can maybe speak to that you're investing your money somewhere and what this is going to do is
help you to make more money, or become healthier, or improve in your relationships and what is
the value of that? Can you put a price tag on that? You know, for some people that might sell weight loss.
They might say, "Sure it might be expensive to invest in a weight loss coach or a weight loss program".
But whether you invest your money here or you invest your money in maybe medications,
or things that they also have to spend money on as a result of where they're at in their health.
You can show how by investing in this you're going to be able to save whether it's time, or money, or resources.
Because of the solution that you're going to provide as a result. I'd love to know
what's an objection that you think your audience might be facing? What's maybe something that you've
heard a lot? Can you recognize how it's a vehicle, internal, or external, false belief? Share it with me
in the comments below I'd love to know. Next, I'm gonna share with you a checklist of elements that
you need to have in your funnel. You're ready for it? You can feel free to write these down. The first
one is benefits. Does your funnel clearly outline the benefits that your audience is going to have
by participating, by signing up, by taking action, by being involved in whatever this thing is that you
have to offer? How is this going to change their life? How is it going to improve their health,
or their wealth, or relationships? Really clearly outline what are the benefits. How is it solving
their pain points? The next thing on your checklist is expectations. What can they expect from you?
How are you delivering this product or service so they don't purchase it and go well now what?
Is it a video series? Is it a service? Are you coming to their house? Are you getting on a call with them?
Do they have access to a members area online? Is it an appointment they need to make? How is this being
delivered so that there is clear expectations on both sides of how you're delivering it how
they're getting it. The most confusing thing that can also break trust is when those expectations
aren't clearly laid out. This can also be a selling factor is if you can clearly outline this we call
this a stack of what is included and how they get access to this. The next element that you need on
your funnel that this is one of the most important things that's going to lead to conversions
is showing results and social proof for your other customers or other clients that have gone
through your system, or purchased your product, or service. And so when you can show testimonials
or people maybe, with you or holding your product and enjoying it. How it's changed their lives?
Whether it's through video or text or images that's going to paint the picture in their mind of,
"Oh, if it made results for this person. I could be next. I could be just like that. I could get the same result
if I also take action and sign up for this". Next, funnel element is giving them a reason
to take action. There's three pieces of this bonuses, urgency, and scarcity. Now, we've talked
about how you're gonna need to overcome objections for your audience and by adding in bonuses that
can overcome those objections. Giving them urgency some sort of attention that they need to act fast
or else they're going to miss the bus. Or scarcity that there's only a certain amount left and and
if you don't take action there's not going to be room for you in the program or there might
not be enough of these products left. Let's talk about the first one, bonus. If your audience has
an objection that you're hearing so often. You can add in a bonus where you say, "Hey, if you sign up
I'm also going to give you this", and it might be something that maybe it helps one of their objections.
Maybe if it's a money thing you're saying, "Hey, well I'm going to give you more of
this and for this price", or "If you sign up for this date". Maybe you give them a fast action discount.
Maybe it's by adding more value to it, "Hey, if you sign up by this time. I'm also going
to give you an extra, or double, or I'm going to give you access to this as well". Something that's
going to make them act fast. The next element is urgency and when your audience feels urgency
they have this tension, like they have to take an action. They're either in or they're out and so an example
of this could be if you say, "Hey, the door is closing Friday at midnight", and if they don't
sign up by that Friday at midnight they're going to miss this opportunity. So give them that window
where they know I only have so much time to take action. If you don't have urgency they could think,
"I'll get to it later". They might think, they might really have good intentions to get to it later.
But then other distractions come up or a different offer that has more bonuses, urgency, and scarcity
is gonna capture their attention instead. And lastly, let's talk about scarcity and this is where
maybe there's only a few of this product left or you only have five spots left for your service and
once they're gone they're gone. And so this shows them that, "Hey, I have to take action or
again I'm gonna miss this opportunity". You've probably experienced this yourself whether
maybe you're at the grocery store and there's only like one of this specific products that
you want and there's only one left on the shelf. You're gonna grab for that really fast.
Or if your favorite band is coming to town and we know that tickets go fast off at Ticketmaster.
We are gonna get there on time. We're gonna be waiting. We're gonna throw our credit card at the computer screen
and get those tickets as fast as we can before they sell out. So, ethical
urgency and scarcity is so important. So that your audience doesn't think, "Oh they're just lying to me",
or, "They actually say that it's closing on Friday at midnight but it's always open", or, "They only say
there's five spots left but they'll always take from me". Actually, implement whatever you say that
you're gonna do and if they miss that opportunity, then maybe you open it a month from now and you
have opportunities for them to join again. But that way, they know they have to act fast next time.
Now, that you know what a good sales funnel looks like. Let me actually give you one of my
proven funnel templates that will make the whole thing easier for you. If you click the link below
I'm going to give you access to my free Jaxx share funnel templates and more than that I'm also going
to give you a video training to actually show you how to use it. So you can be set up for success.
Use these funnels that are proven to convert time and time again. Click link below you'll get the free
share funnel templates and my video training for how to set yourself up for success using them.