Hey creators, today we're announcing
exciting updates coming to YouTube.
First, we're providing new monetization opportunities
and expanded access to more creators
with the YouTube Partner Program.
YouTube is a place where creators of all types can thrive
so we're building out the program to better reflect that
and reward all the amazing content you create.
Second, we're rolling out new ways
for Shorts creators to sustainably grow on YouTube
with ad revenue sharing and Super Thanks.
We're also introducing Creator Music
a new destination in YouTube Studio
that gives creators easy access to an ever-growing catalog of music
for use in their videos while still earning money from ads.
We'll walk through what's changing and some next steps for you
so let's dive in.
The updates to the YouTube Partner Program
also known as YPP
will make it easier for more types of creators to earn money
access exclusive benefits
and receive support as they grow their channels.
Starting next year, YPP will now include expanded eligibility thresholds
that give creators different paths to partnership.
Creators can still apply to be a part of YPP
once they've reached 1,000 subscribers and 4,000 valid public watch hours
in the last 12 months.
But this model might not work as well for everyone.
So, as an alternative, starting in 2023
creators will also be able to apply to the program
with 1,000 subscribers and 10 million valid public Shorts views
in the last 90 days.
In addition, we'll also introduce lower eligibility thresholds
for YPP creators to access fan funding even earlier
such as Super Thanks, Super Chat, Super Stickers, and channel memberships.
These new eligibility thresholds for fan funding
will apply to long-form video, live stream, and Shorts content.
More details will come next year
but we hope this will help creators make deeper connections with their fans
and make money earlier in their journey.
To expand access to YPP and make this new suite of benefits possible
creators currently in YPP will be asked to sign new Partner Program terms
starting early next year.
We'll provide more info in the next few months
and we hope this update helps to empower more creators to have creative flexibility
and to earn money in whatever way works best for them.
Next, we're excited to announce new ways for creators to make money with Shorts.
Our ads revenue-sharing model has always been tied to creator success.
YouTube only succeeds when our creators do.
That's why we're expanding our ads business model into Shorts.
Last year, we launched a temporary Shorts Fund to reward creators
and inform how we develop a long-term solution
for sustainable growth with Shorts.
Beginning in early 2023
all current and future YPP creators will instead be eligible for revenue sharing
from ads viewed between Shorts in the Shorts Feed.
Revenue from these ads will be added together
and used to reward Shorts creators and help cover costs of music licensing.
From the overall amount allocated to creators
they'll keep 45% of the revenue
distributed based on their share of total Shorts views.
The revenue share remains the same
no matter if they use music or not.
There are no changes to the existing revenue-sharing model
for other ad formats on YouTube.
We also know there are many ways to make money on YouTube beyond ads.
So, early next year we're expanding Super Thanks to Shorts
which will let viewers show their appreciation
for their favorite Shorts
and lets creators interact with their top fans
through highlighted Super Thanks comments.
And finally, we're launching Creator Music
a new way for creators to find and license music they can use in their videos
while still earning ad revenue.
YPP creators will be able to select songs from our growing library
pick a licensing option
and make their next video even more epic
all within YouTube Studio.
The best part?
You'll still collect revenue from ads.
We plan on offering a wide range of licensing price points and usage options.
Creators can choose to pay a sum up front to use music in their video
and still keep the same ad revenue share they'd usually make
on videos without any music.
Or, for some songs, they cannot purchase a license
and instead can share a fixed portion of the ad revenue
with the artist or rights holder.
We hope Creator Music will help creators to make even more engaging content
and give them a chance to earn ad revenue from this content.
And we're excited to provide artists with a new revenue stream
and avenue to promote their music.
Creator Music is currently in beta in the US
and expanding to more markets in 2023.
We can't wait to roll out these changes
and we're excited to continue to invest in technology
that helps creators reach their most ambitious creative goals
and build a business.
Stay tuned for more info in the new year
and check out the links in the description.
Thanks for watching.