That is how someone like me who went from corporate to quitting cold Turkey,
to working minimum wage as a coffee barista,
to all of a sudden becoming a multiple seven figure business owner,
not just in sales,
but in profits was able to do all of that in less than two years.
That is insane.
What's up, everyone. Welcome back to my channel, the best place for new coaches,
content, creators, and entrepreneurs in today's video.
I want to talk about the three moves that I made that helped me make a million
dollars and more in my life. I remember when I graduated university,
I started working at a corporation making $65,000 a year. Shortly after that,
I decided to quit cold Turkey,
which honestly isn't the smartest move that I could have made,
but it was what I needed in order to really create space in my life,
to start a business eventually,
or do something different that would make me happier. Well, long story short,
within a few months of quitting my corporate job,
I realized that I actually needed to get a job,
even if I wanted to start a business,
but going back to corporate just wasn't an option.
And I knew that it was going to be a bandaid solution.
And so what I did is I reset everything, decided to work at a coffee shop,
making $12 an hour minimum wage for at least half a year.
During that time period, I decided to start a business,
start this YouTube channel, create content online, and it fast forward today,
I went from minimum wage to now having a multiple seven figure business and also
a multiple seven figure net worth. And so in today's video,
I really want to share the three key things that I did in my life to get to
this point, because I know back then,
even when I was in corporate making 65 K a year,
I thought that it would be impossible for me to make a million dollars.
And I had no idea how other people were doing that.
And so I hope that this video can really expand your mind to what's possible in
your life,
all the little changes and shifts that you can make in order to hit six figures,
seven figures in your life, or even in your business.
And so if you're interested in all that, then keep watching. All right.
So let's talk about the first move that I made that helped me become a
millionaire, not just in revenue or sales, but in profits.
And that is productizing my knowledge and my brand. And to be honest,
I had no idea that I was even doing this until I read this book,
the Almanac of Novell Robuchon. And if you're like me months ago,
who had no idea who Neval was,
he's actually the co-founder of angel and he's also a venture capitalist within
the silicone Valley space. And he's just a huge player within tech in this book.
Something interesting that he mentioned is how different generations built
wealth and the previous generation,
they were able to build wealth and by wealth, I mean,
become billionaires with capital and capital essentially means cash.
You would need to be a Henry Ford or a Warren buffet.
Someone who has a lot of cash that they can use as leverage to continue growing
their businesses or themselves or their lives or whatever else versus the newer
generation.
A lot of the wealth that they're building is due to the fact that they have
either code leverage or media leverage. Now, what does that mean?
Code leverage is basically code literally writing code.
And if you think about Jeff Bezos, you think about Mark Zuckerberg.
You think about Steve jobs.
A lot of them had leveraged because they had incredible code.
They had incredible technology that they were able to leverage in order to build
up their businesses and build themselves into billionaire status versus media
media could be the Pewdie pie's or the Joe Rogan's of the world, or even me.
You can post content on a podcast on YouTube and also build a lot of money
from that Joe Rogan, every time that he releases an episode,
or just the fact that he even has a podcast,
he makes anywhere between 50 to a hundred million dollars a year.
And that's because he has media leverage. And so in this case,
what I've learned through reading this book is that there are so many different
ways to accumulate wealth and capital,
whether that's cash or labor is not the only way.
And nowadays are different ways that you can build wealth.
And one of the most incredible things that I got from reading this book is that
code and media,
the newer leverages in order to build wealth are basically permissionless.
And what he means by permissionless is you don't need anyone's permission to
write code or to create media in order to succeed.
Versus if you were leveraging cash, or if you were leveraging labor,
you need someone to give you that cash,
or you need someone to follow you in order to give you labor.
And it requires a level of permission. Whereas nowadays,
as long as you have a computer and you have wifi,
you're able to create content online, basically build your own media company,
or even open up your computer and write code.
And if you're someone like me who can't write code,
then start creating a podcast, start creating a YouTube channel, build a brand.
And once you've built that brand and you've built that audience monetize it so
that you can become the PUD pies or the Joe Rogan's or the James Charles of the
world, who literally have made millions using social media.
And so the fact that code and media leverage are essentially permissionless as
[inaudible]. That is how someone like me,
who went from corporate to quitting cold Turkey,
to working minimum wage as a coffee barista,
to all of a sudden becoming a multiple seven figure business owner,
not just in sales,
but in profits was able to do all of that in less than two years.
That is insane. And so when I talk about productizing,
your knowledge or your brand,
what I'm essentially talking about is literally turning yourself into a product
that is how a lot of the newer billionaires are able to really build
wealth for themselves because of media leverage,
think of the Kylie Jenner's of the world, the Joe Rogan's of the world,
the Pewdie pie's of the world.
They have been able to immensely benefit from their media leverage.
And also on the flip side, if you're someone who's not interested in media,
and let's say you're really interested in technology,
then writing code people like Mark Zuckerberg, Elon Musk, Jeff Bezos.
They've also been the new era of billionaires as well.
It's no longer just the Warren buffets or the Henry Ford's of the world. Now,
if you're watching this video and you're unsure in terms of how you can even
productize yourself,
how you can even turn your content into an actual business or something that
allows you to cumulate wealth for yourself over time,
then definitely check out this free training that I have over here.
It's literally called followers to clients.
So make sure you visit@wwwdotfollowerstoclients.com.
I not only share three free trainings on how you monetize your content to get
clients for yourself,
but I also give you the roadmap of how a lot of my other clients have been able
to go from zero to making five to 10 K months using Instagram alone
and other social media platforms as well.
So definitely check out this free training.
The link is in the description box or in the comment section below.
Now on top of productizing, my knowledge,
my brand and myself here on social media.
The next move that I made was I grew my audience organically.
And what that means is I didn't rely on paid advertising when I first started in
order to build my audience. Nowadays,
I do include paid advertising in my marketing and sales strategy.
And I think there is definitely a place for paid ads.
And it can certainly give you a leg up if you have the money to invest,
because if anything, with paid ads, especially if you're doing it right,
you should never really be losing money. If anything, if you lose money,
you're probably doing something wrong,
whether your creatives are off or your targeting isn't right. And all of that,
because at the end of the day,
if you're able to put in $10 into Facebook ad manager or $10 into Google ad
sense, and you're able to get 20, $30 back,
that is a really good ROI and is definitely worth your money. However,
one thing that I'm really glad that I did is I built a very strong organic
audience,
meaning that people found me organically through their own will through their
own search. And so I have a way more loyal audience,
and also I'm not victim to any algorithm changes when it comes to paid ads.
So for instance, if I'm spending a lot of money in paid advertising on Facebook,
and one day Facebook decides to change the rules entirely,
I am basically at the helm of Facebook.
I am at the helm in terms of the fact that I have spent all of my money to build
my audience paying for leads. Now on the flip side,
of course I am also still at victim to algorithm changes,
whether that's a Tik TOK algorithm change or YouTube algorithm change,
or a podcast algorithm change, or a Instagram algorithm change.
But the fact that I have also diversified the platforms that I'm on,
very similar to you diversifying your stock portfolio.
If let's say Instagram decides to shut down,
at least I have somewhat of a Tik TOK audience,
or if YouTube decides to shut down, at least I have a podcast audience,
or if all of them shut down, at least I have an email list.
And so me being strategic with diversifying my organic platforms and also
having a paid advertising strategy,
but not necessarily 100% relying on it allows me to also build a lot of
leverage as well.
Not only this let's say if I have a lower cash month and I'm not able to invest
in paid advertising,
I can still lean on my organic audience with very little barrier to entry in
terms of marketing, promoting, and also delivering value. Finally,
when it comes to advertising, let's say on Facebook or whatever,
even if I'm making a three times return on investment,
I still have to pay for those leads. So my cost per purchase,
or my cost per lead, it's still going to cost me something. For example,
right now, in our paid advertising for Facebook, for every purchase that we get,
we have to pay about $300 in order to get it. Now, obviously,
if my product is a thousand dollars and I'm paying 300 to make a thousand,
it's still a positive return.
But at the end of the day versus an organic audience,
I had to pay $300 in order to do that.
So I kind of lose some of the profits versus if I'm selling it organically,
it costs me $0 in terms of getting that sale. And that's why for me,
I find it to be very strategic, to not just rely on paid advertising,
but also really focused your efforts on organic marketing as well.
Because a big mistake that I see people making is they start diving into paid
ads,
and then they start heavily relying on paid ads for their business to the point
where they completely neglect their organic marketing strategy,
in which case they have lower profits. And also they have less leverage.
All right,
now let's talk about the third move that I made that really helped me see my
first million or my first multi-million or even my first six figures.
And that is scaling up my time. And so when I first started on my journey,
I productized my knowledge and my brand by first offering one-on-one
services.
And so when I was creating videos like this about quitting the nine to five and
all these different things,
I had a few people reach out to me asking for private consultation on how they
could leave their nine to fives and all of that.
And eventually I started charging.
And so I had one-on-one clients that I was working with privately.
Eventually I was booked out and I realized that I needed to do something about
it because the fact that I was trading time for money,
if I was booked out with clients, I wasn't able to make more money.
I wasn't able to sign any more clients. There was a cap on number one,
the amount of value that I could give,
but also the amount of money that I could make.
And so eventually I transitioned it into somewhat of a group coaching course
hybrid.
What this means is I took all of my knowledge and then I launched the first
variation of the boss Graham Academy. So since then I have pivoted,
I now teach people how to use social media,
to turn their followers into clients,
just like I did through selling their one-on-one services.
And so basically I took all of my knowledge and packaged it into this program.
And then I also still was trading time for money.
And I started hopping on weekly calls with my students that will allow me to
work with more people at once instead of each person individually,
which tied up a lot of my time. Eventually I started to transition up even more.
And I went from a group coaching type of model to a fully evergreen model where
all of the knowledge that I have is packaged into the newest update of my
program, the boss Graham Academy. And when you purchase the program,
you basically have everything laid out to you to the point where you don't even
necessarily need calls because everything is there for you.
It's all accessible because I have perfected the process for BGA.
And so that is the evolution of how I scaled up my time.
I didn't just start selling courses because at the end of the day,
there's a lot of value in working with people one-on-one so you can collect
feedback.
And especially if you're someone who has a very small audience by offering
services one-on-one and trading your time for money a little bit,
you're actually able to charge a little bit more for that time that you're
giving out.
And so you're able to actually make more money with a smaller audience.
Let's say you have five clients and you sell each of them for $2,000.
Each that's $10,000 right there.
Versus if you sell a course that doesn't have any coaching component that
doesn't have any call component, doesn't have anything.
It's just basically information and you sell it for $200.
It's going to take a lot of units in order to make 10,000.
And so that's why there's definitely a transition and a process in order for you
to scale comfortably and also for you to get your clients results.
And if you're interested in learning more about that transition,
make sure you visit my training, www.followerstoclients.com.
I actually break down even more in depth.
The transition from working with free clients all the way up to having a
evergreen program that allows you to earn income passively almost every single
month.
And to bring it into context because I have all of my knowledge packaged into
this program that sells on autopilot.
I'm able to earn anywhere between 100,000 to $300,000 per month
without me necessarily trading time for money.
But that process of me getting there took a lot of time in terms of making
updates to my program, listening to feedback,
and getting my program to a place where I can still get people,
incredible results like these, even without calls.
And so definitely check out my training,
www.followerstoclients.com because I literally break down the entire
roadmap and the critical questions that you need to ask yourself at each step,
whether that's working with clients,
one-on-one offering group coaching programs or having a DIY evergreen
program.
That was a really key move that I made in order to scale up my business from 10
K months to 10 K days. Anyways, guys, in this video,
I shared with you the three critical moves that I made in hindsight that helped
me go from corporate salary to minimum wage,
to then multiple seven figures in my lifetime.
I remember I wrote this check right here, back when I was in corporate.
And I thought that I wouldn't see my first six figures until I was the age of
30. And now thanks to media leverage,
thanks to scaling up my time and thanks to building up my audience organically.
It has allowed me to really go from zero to 100. Now, of course,
before you leave, I want to shout out this book again, the Almanac of Nevada,
Ravi con,
I have recommended this book to so many people and not a single soul has gotten
back to me and said that they didn't like it.
Everyone that I've recommended this book has absolutely loved it.
The link is in my description box below and also in my tools page where you can
also see the other books that I've been reading that I highly recommend.
Now I post videos on marketing, entrepreneurship and social media.
So make sure you check out these two videos that I have right here as well.
I promise they won't disappoint as always guys. I appreciate you.
I hope you guys have a great day, a great week and a great life,
and I will see you in the next video. Bye guys.