The crescendo continues.
Where are you taking us to, my Lord?
The makers of the best Parmigiano in Italy.
You know, when I was growing up, I used to think Parmesan was like essence of vomit.
You know, like it just smells of vomit.
It smells like baby puke when it’s dried.
So sometimes your t-shirt, when your baby's been sick on you.
Gets a funny smell,
And you're like, have I had Parmesan?
Or is there baby sick on me?
Exactly.
Would you put it on pasta?
Maybe.
Honestly, maybe.
Because it smells like Parmesan.
Genuinely disgusting.
Can we just change the topic and talk about how unbelievably beautiful the view is?
I don't like this topic.
What is happening?
It's a surprise.
We have a little surprise for you.
Can we sit down?
You can sit down, yeah.
Okay.
What we've prepared for you.
We want to turn Mr Z into Lord Z.
Is this real?
This is real.
No, it's not real, right?
We worked with a company called Established Titles.
Okay.
You can buy a plot of land on their estate in Scotland,
At least one square foot, that entitles you to officially change your name to Lord Z.
I have to change my Insta tag?
I don't know.
Everything needs to change.
My life has to change.
Henceforth.
The people that I will see in my life.
Yeah.
Guys, I don't even know what to say.
Established Titles work with the global charities, One Tree Planted and Trees for the Future,
And they will plant a tree for every Lord they bequeath.
You can actually go there, And if you put in the code JOLLY10, you get an additional 10% off.
The first 200 people to do that, they've told us,
The plots of land are going to be around yours.
We can build our own kingdom.
A kingdom!
Ruled by Lord Z.
Oh my gosh, Ollie.
All right, well.
Come on, my Lord.
So if you want to go and support the channel and help us make more content like this,
Then go to EstablishedTitles.com/JOLLY10.
And get a gift to make someone a Lord now.
All right.
Vamos!
We’ve got a welcoming party.
Hello, hello.
Wow, this is a proper farm.
Wow.
Smells like cows.
But this wasn’t just any farm.
This was the home of the number 1 parmesan maker in the world.
Andiamo, andiamo, andiamo!
And they were in a hurry to get us in, because a miracle was about to take place.
There's cheese in there!
Look at it.
Oh my gosh.
What?
This was a birth!
How heavy is this?
90 kilo.
90!
So they're strong.
Yes.
Strong men.
Ready, ready?
It's floating in the…
That is heavy.
That's a real cheese.
It's got the consistency of a very expensive mattress.
You could sleep very well on that.
Yes.
Can you imagine a Parmesan bed?
Oh yes.
It would get harder as it aged.
Okay, so this is like the crib for the little babies to go into.
It's very important this process because it will get the original shape of Parmigiano Reggiano.
Amazing to see how hands-on it is.
The amount of times I've eaten Parmesan, just grated on top of literally anything.
You never really stop and think how that gets made.
Actually seeing this process, it's so eye opening.
So after one day, the Parmesan goes here.
Transformation!
Wow!
So, this cannot be called Parmigiano Reggiano yet.
It can be called Parmigiano Reggiano once it meets 12 months of aging.
And the people from Parmigiano Reggiano will come here with a hammer and beat it.
If they think it's proper, then they stamp it.
And what happens to the Parmesan that gets rejected?
So if the defect is small, this is gonna be called Parmigiano Reggiano stripe.
And instead of doing dots, they're gonna do stripes all over the crust.
If the defect is large, they have to remove the dots, they have to remove the stripes.
And they cannot sell it as Parmigiano Reggiano.
So it's like Ferrari…
Audi…
Fiat.
So this is the brine.
The concentration of the brine is max. 16 days in brine.
16 days in a brine to form a salty crust.
It's still soft.
Still.
Ahh, it's salty.
It's really salty.
Really?
Yeah, try it.
It's saltier than the sea.
Yeah.
It's hard.
This is a room to complete the drying before going to the ageing.
Now this feels like really we're entering a secret room.
The holy of holies.
- This is the wheelie of wheelies. - Exactly.
Oh my.
Wow.
Oh!
What on earth?
This is like the scene in The Matrix with weapons, but it's cheese.
How many are in here?
5,000.
And what is the value of that?
Two million?
Two million.
Some of the wheels are different colours.
Is that because of how long they've been aged?
Yes.
That looks brown.
And this is a very special surprise, just for JOLLY.
This is the 13th of February of 2017.
It's been here for five years.
- Do you recognize the date? - 13th of February 2017.
That's when we started JOLLY!
Is that the JOLLY starting date?
No.
Is it?
What?
And this is a gift for you.
No!
No way!
For you.
- That is amazing! - Oh my gosh.
That is so cool.
This was made on the day JOLLY started.
Yeah.
That is incredible.
Guys, thank you so much.
Really.
And we planned this five years ago.
It's SO heavy.
It must be over 40 kilograms.
Wow.
That is good exercise.
How are we going to take that back on EasyJet?
And now, we open it.
So you need to cut the crust perfectly in the middle.
Ollie, I feel like you maybe have a steadier hand.
- You're an artist! You are an artist. - What does that mean?
Why is everyone saying no?
In the middle. Stay in the middle.
It's very hard to see where the middle is.
Oh gosh, it moved.
It's so...
OK, hold it better.
I'm using my entire body weight.
Yes!
How?!
Push it.
Like this.
Keep going.
You'd think in the hundreds of years you've learned to make this,
You'd find an easier way to open it.
- It's all done by hand, Ollie. - Have you seen cans of Coke?
Super easy.
Perfect.
Keep going, keep going, keep going.
I'm panting!
You done?
Keep moving it.
Yeah.
- Okay, okay. - It’s coming.
Something is happening!
Can we lift it?
Oh my goodness!
Look how incredible it looks.
Wow.
Now we taste.
We can taste it, yeah?
Ok.
You just break it off?
What, just straight up like this?
Yeah.
So you do this, like that.
Smell.
After.
OK.
Break it and smell it again.
Yes.
And after.
Wow.
Builds up.
Oh, it does.
It keeps going.
Builds up.
Keeps going, the flavour.
This is what I mean by you have never eaten Parmesan before.
It's completely different.
I feel very, very guilty for saying Parmesan smelled like puke in the car earlier.
I was just going to pretend that that never happened.
- I blocked it out of my memory. - I feel very, very bad.
I was referring to Olive Garden Parmesan.
Ok.
How good is it?
It is so good.
Have you had some Ducky?
It’s in his hand.
He found it.
It's the one time the whole crew is just eating while we're filming.
Usually we wait till the end of the video.
They're not even waiting.
I have goosebumps again.
How are we going to go back home to just plain parmesan?
How are we going to go back to America and have American cheese?
Which is plastic, right?
Plastic.
Thank you, everyone.
Thank you so much.
This has been such an honour again.
This whole experience was extremely humbling.
Thank you.
Add that to the list of life experiences on this trip!
Crescendo, gentleman.
- Crescendo. - Andrea?
- Yes. - That was absolutely absurd.