so I think one of those perfectly normal
day is when you sit on the floor of your
office and sort through stuff because
we've had a big clear out in the
warehousing downstairs so that means
throwing lots of stuff out it's good
because that's very liberating but then
you get these things that you don't know
what to do with these were from I think
2009 where we bought some coffee from I
either oh maybe she came her son to
auction off as a rooster
anytime somebody prints your logo on one
of these then they're very hard to throw
out this one this one's a casket bag
this was probably the first Casca in the
UK I could be wrong it could be
completely wrong but but I'm I'm
probably 75% sure that the first cascara
turned up in this and what do you do
with it it's covering me and Jude but
more than that it's this little moment
that is meaningful to me and us so it's
hard to throw it away but what am I
gonna do with it just pull it out and
look at it and you end up with boxes of
this stuff as a coffee company you just
accumulate these these very physical
sort of memories and maybe the memories
are enough and it's okay to let the
stuff go this stuff I'm not throwing out
but I want to work out what to do with
this good soon yeah it's been a day of
thinking about this stuff and also
cleaning up because that's good so now
life is so much less messy except for
this room which is now like a little bit
messier than it was nobody's ever been
you know
because then masterpiece one day one day
I'll have a concern office of minimalism
and goodness and maybe I'll even work in
there who knows
we're having a square mile field a field
trip I don't know what we call this foot
trip filter fun time so we're gonna go
on x rays it fun fun fun fun is a
separate thing so we go to New York be
our exhibition at Somerset House and be
in virtual reality
how is your virtual reality experience
experience which is on the beach I
really wish we'd been able to film
inside the Buick VR exhibition though at
the same time it had most people sitting
around with headsets on looking kind of
weird it makes it feel very possible to
do cool stuff in VR and that's something
I really do want to do and it's weird
because on the one hand it is very
isolating you know at work or we have a
headset the policy is you're not allowed
to take a photo of anyone wearing the
headset because it kind of pulls you out
of the experience to constantly be
worried about looking stupid the
potential for empathy and actually
understanding the experience through
someone else's eyes is so interesting
and so powerful that that I am just a
little bit obsessed with that there's
definitely something there but this is
the classroom we've had Q going on in
here this weekend as well as in the
cupping lab next door I don't I don't
know why the neighbors of burning things
so I figured I come up here and maybe
for the last time this year it seems a
good time of day to talk about a thing
that came in the mail that I bought
which was this it's written by a friend
of mine a guy called Jason Shoultz and
Jason is a founder of market lane of
Melbourne he's one of the founders there
he was a roaster in London from Monmouth
when I first met him back when
square-mile started and he's written a
pretty great book
because I think he's written a book that
you'll want to give people it's a book
to give someone who likes coffee that
it's gonna get them in a little bit
deeper what I really like is that Jason
mixes objective and subjective there's a
lot of opinion in this book I like that
if you're watching this and you want to
give a book at Christmas give this one
the illustrations are cool everything
looks good so yeah I'll stick a link
below
good morning I'm here at work a little
bit early this morning it's like a 24/7
still because they're recording a
podcast with somebody in Australia so
you know the camera can stay late at
work so I'm going to come in early we're
gonna record that it's gonna be a good
one and then I'm going on with the day
this afternoon I went down to old
Spitalfields market where they have
right now as part of London cocktail
week they have put on the cocktail
village in the middle of the market Tia
Maria we're down there they were using
our coffee because Annette was doing
some stuff with them and doing some
coffee cocktails it was pretty quiet it
was the middle of the day which is good
I was kind of blown away at how kind of
bro E and Mail cocktail culture still is
and it was interesting it reminded me of
how coffee culture was going in the
mid-2000s in the UK where like I think
it was like a big drive from the Italian
style stuff to be like more like
bartenders and to have kind of flaring
type barista competitions that were a
lot more about show and not really about
product and the rise of the WBC and its
current format kind of killed those
pretty quickly but I'm glad coffee
didn't go that way as much as I loved
cocktails and I love cocktail bars
aspect of the culture like I'm really
not into
for you oh thank you
another day another event at Wawa we
have the London latter out smackdown on
tonight a lot of people there's been
heats going on I think one of the
earlier blogs had a little bit of the
heat that I judged so a lot of people
coming a lot of beer we have a lot of
beer
what's up here should be a good night
pizzas plethora of prizes
I like these long
so that was that was that was busy night
I think is success I will see you next
week this is a really interesting stuff
coming up so subscribe see you next week