When it comes to leveling up your content creation,
the name of the game is work smarter, not harder.
In this tutorial, I'm gonna show you 19 ways
you can easily repurpose one piece of content
so you can squeeze the most value
out of your content marketing strategy,
maximize your visibility,
and reach as many people as possible
without adding any extra stress, time, or energy.
Stick around.
(upbeat music)
Hey posse, what's up, it's Alex,
coming at you this week with a content marketing strategy
that is going to save you so much energy, time, and stress.
But first, if you're new to the crew, welcome.
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you'll find hundreds of practical tips and tricks
to help you master the world of online marketing,
from dominating social media with amazing content
to slaying sales with killer copywriting
and everything in between.
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then be sure to hit subscribe below.
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Now, have you ever heard
about the golden rule of content marketing?
The more you post, the more eyeballs you get on your content
and the more successful you will be,
whether that be organic traffic from your blog posts,
more followers on your Instagram,
or more views on your YouTube or TikTok videos.
When it comes to content marketing,
consistency and frequency are key.
And unfortunately, this is one of the biggest reasons
that I see a lot of content creators failing.
They just can't keep up.
They can't keep up with the high demand of producing,
creating, and pumping out new content
across a million different platforms
that the online world requires
if you wanna scale and stay relevant today.
But, what if I told you
that creating brand new content every single day
does not have to be that hard?
What if there was a way
that you could strategically reuse the amazing content
you've already created
to reach more people, gain more traction,
and boost your visibility in different
but extremely valuable ways?
Well, that is exactly what we do here at The Copy Posse.
Now, before you go saying,
"Uh, but Alex, won't your audience get annoyed
"if you're reposting the same content in different places?"
Nope and here's why.
You have different segments of your audience
that hang out in different places, right?
Some prefer to watch, some prefer to read,
others prefer a quick scroll through a carousel on Instagram
to get all the nuts and bolts.
The reality is,
is that we all hang out in different places online
and like to consume content differently
across these different platforms.
So while the content is similar,
it's being optimized for easy consumption
in multiple places.
How cool is that?
Plus, I'm just gonna say it.
How much content do you actually remember
until you've seen it a few times?
So without further ado, let's pull back the curtain
so you can see our process for repurposing content,
maximizing our reach, and reducing our stress.
So for us at The Copy Posse,
it all starts with producing one original high-quality
and super valuable piece of content each week, just one.
And I'll give you a hint.
You are watching it right now.
Yep, number one is a YouTube video.
Yes, this channel right here
is where most of our content creation starts.
Now I say most because of course,
we do post some content
that doesn't originate from these videos.
But for the most part, all of the content you see
from The Copy Posse had its debut in a YouTube video
just like this one.
And within one week of posting a new YouTube video,
we've already reused this content a minimum of six times.
And over the following weeks and months and even years,
we will continue to repurpose
and reuse this original content.
So, because I know you love examples,
let's follow this video from a few weeks ago
through the posse repurposing process
so you can see exactly how we do it.
Alright, number two is a blog post.
So the first thing we do is that we turn every single video
into a blog post that is published on my blog.
And honestly, you guys, this is such a no-brainer.
It takes like zero effort to take a transcript of a video
and turn it into a blog post
that's packed with so many keywords to help your SEO.
It's a great way to boost organic traffic
and get your content in front of people
who just like to old-fashioned read an article
over watching a video.
Of course, there is some editing required
to turn a video transcript into a blog post.
For example, in my videos,
I ask you guys to like and subscribe.
Obviously, that's a direct reference to you here on YouTube
and it won't really apply to a person reading the blog.
So that part needs to be cut out or just reworded slightly.
But other than the small details like that,
my blog posts are almost identical to these videos
and that's because I have a lot of followers
who prefer to read over watching.
So, next thing we do is we take that blog post
and we turn it into number three, a LinkedIn article.
So again, this is super easy.
With that,
we basically just take the exact blog post from my site
and then we publish it on LinkedIn
as part of The Copy Posse's weekly newsletter,
The Right Phrase Pays,
but you could of course also just post it to your profile
as an article.
And of course, this is a great way to extend your reach
because the audience who hangs out on YouTube
is generally quite different
from the audience who is hanging out on LinkedIn.
So by publishing a weekly article on LinkedIn
and a weekly tutorial on YouTube,
I am maximizing the number of people
who are actually seeing this content.
Alright, next step is where we start to change the content
slightly from its original form.
Number four, a weekly content email.
Now, if you're on my email list,
then you already know that every single week
I send out an email announcing my YouTube video.
But rather than just say,
"Hey, my new video is live, go check it out!"
I like to play around with utilizing different hooks
and storytelling methods.
So the CTA remains the same of course,
which is to go watch the video,
but beforehand, I like to take my audience on a journey
through a story or lesson
that can somehow be tied back to the video topic.
So while this email is inspired
by the topic of my weekly video,
the content is exclusive for their eyes only
and of course that is because I want my subscribers to know
that there are perks to being on my email list.
They'll be getting something highly valuable
that they will not see anywhere else.
Alright, now, the next way we repurpose content
from our weekly tutorials is through,
yes, you probably guessed it, our social media posts.
And this is where we end up getting the most distance
because not only do we repost that content
across all of the social media platforms,
meaning YouTube Community, Instagram, Facebook,
LinkedIn, TikTok, and even Twitter,
but we also turn this content into multiple types of posts.
So here's what that generally looks like.
Number five, social graphic.
So on the day that the new video content is published,
we will repost an image of the video thumbnail.
The caption that goes along with it
is pretty straightforward and to the point.
It includes a hook to capture attention,
a short indoctrination or recap of the topic of the video
and why it matters,
what you'll learn in the video,
and then a CTA to go, of course, watch it on YouTube.
Again, this is really easy and straightforward
and it really doesn't take any guesswork.
Number six is a short-form video.
So in the weeks or months following,
we then create a reel or a TikTok video
that reposes some of the juicy parts of that tutorial.
And that can be just a short segment or a clip of the video,
preferably something super valuable
that leaves people wanting more
or sometimes it's a quick highlight
of one of the main points.
And here's a quick tip if you decide to do this.
Always add subtitles to your social media videos and reels
because a lotta people like to watch those videos
without any sound.
And when it comes to the caption or what you post
along with the video, here's where you can get creative.
While the content itself is being repurposed,
we start to play around
with using different hooks and stories in the caption
to really create more engagement.
Next step, we create, number seven, a carousel post.
So the next way we repurpose our YouTube content
is with good old-fashioned carousel posts.
Yes, these highly popular posts
that are basically just image-based learning.
It's sort of like an infographic
spread across multiple images.
We'll take some of the main points of the topic and tutorial
and summarize it into short sentences
that are easy to read and engage with.
So again, here
we're coming up with a slightly different hook
to make the content feel new and exciting.
And the caption is basically just summarizing
and expanding upon what the reader is seeing
in the carousel images themselves.
And then over the next couple of weeks, months,
and even year,
we will continue to revisit and repurpose this content
in new and exciting ways.
So it might not look exactly the same,
we might use a different hook or possibly post a fun visual.
I love to do art on my iPad
or even create a fun and share-worthy game.
With just a little bit of creativity,
the possibilities are truly endless
and over the years,
you could easily end up repurposing this content
20, 30, maybe even 50 times.
But at a minimum, you just learned 19 ways
to repurpose one piece of content.
So let's review.
It starts with a YouTube video
that you turn into a blog post
that you turn into a LinkedIn article
that you turn into an email.
I then shared three different social media posts
that you can post across all five social media platforms,
YouTube Community, Instagram,
Facebook, LinkedIn, and Twitter.
That doesn't even include TikTok,
so you can absolutely do that.
And there you have it,
19 ways that you can get one piece of content
in front of multiple audiences.
Alright, guys, I hope you found this super helpful
and that it inspired you to go out there
and work smarter, not harder in your content creation game.
I'll see you next week with a brand new video.
Until then, I'm Alex, ciao for now.
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