- My name is Alex Joos, I'm the CEO of Group Joos.
It's a family owned company
founded by my grandfather in 1935.
Personalized print used to be giving a name and an address
and maybe let's say versioning
was at that time very important.
Over the years, technology evolved
and also customers prepared their database
and they want to make use of it.
Typical customers for us are still marketeers
that use direct mail to attract customers
to sell their products and services.
Agencies are often in between of that
and so everything begins for us with the briefing we get
from the agency or from the end customer.
And also in that stage, we try to give our input
to our customers to see what they can do
because it's unlimited.
We work together with large retailer
to develop a coupon book where let's say we do not offer
the same coupon or the same value or the same points
to every customer, but we can personalize it
using the data that is generated daily
in their shops by the end customer.
Personalization is only one way
to work with this technology.
Versioning, small runs, print on demands
or typically other applications which are traditional
or which can be used on this type of technology.
And for that, we have given our customers a portal
fully personalized on their behalf with all their content in
and with only a button away, they can order it
and we will print it on demand.
If you want to go to personalized print,
you of course need the necessary software for templating
for variable data and variable images
where we use let's say special technology as Quadient
for doing so.
But on the other hand,
also what is very important is color management.
Of course, we work with inkjet technology
where inked is a cost, it's an important cost
and managing not only quality,
but also the use of the ink is important.
PRISMA helps us with that, doing that color management.
The ProStream is part of let's say
a full set of possibilities
to come to a white paper concept
that is not only letterheads but also booklets,
flyers, point of sales, equipment books.
These are all possibilities to produce on the posting
where before, there could be some discussion
and that other technologies were better offset than others.
I think we come to a point
that quality really is not an issue anymore.
The fact that we can use different types of substrates
from 60 to 300 grams gives us the advantage
to move productions smaller or larger
on different types of substrates
let's say very confident to this technology.
With a partner as Canon, of course, we come a long way.
We did that journey together,
and I think that's also important
to choose yourself a partner
on which you can rely, work together,
and make that journey together.
I think our biggest challenge is to put a place
or set a place or a spot for communication
and print in that marketing and communication mix.
I think everybody knows that an only digital communication
is not working and that only paper
is not working at the same time
so it's really that mix that is important.
And not only for big runs
because a lot of our customers think
or a lot of agencies or marketeers thinks
that we need large volumes
to start producing something on paper.
And that's not true, even on one-on-one,
an instant like we call an instant of communication
is possible with this type of technology
and proving that and making it worthwhile
and giving let's say paper and print
and personalized print place in that communication mix
is something that's an eye-opener
for a lot of marketeers these days.