hi guys! in today's video, I'm going to be sharing with you a little behind the
scenes into my client gifting process and how that ties in to creating an
absolutely unforgettable client experience. in a couple of previous
videos I had mentioned that I send out gifts and in some of my other videos
about outsourcing I talked about who I use for my client gifts. it became a
very highly requested video that I dive a little bit deeper into this client
experience specifically gifting so that's what I'm gonna be talking to you
guys about today. I really believe that gifting your clients is such an
important part of that client experience and can add so much to the overall
impression that you're giving us brand and that's why I wanted to make this
video today because I want to express to you guys some of the reasons and ideas
behind why I gift my clients gifts upon booking and how you can get started too!
so first, I just want to dive into why I give client gifts... there are so so
many reasons why but I just want to give you maybe, like, my top four reasons why I
give client gifts to my couples upon booking. and the first one and the most
obvious one is just so that they feel appreciated and affirmed in their
decision for choosing me as their wedding photographer because that is a
big deal deciding to have that one person photograph the most important day
in your life! it's not something I take lightly and I want my clients to know
that I truly appreciate them for trusting me with that decision. so it's
just to say thank you and to affirm them that I'm still thinking about them that
I'm going to still be working with them very closely and that even though I'm a
small brand and I'm not a big company they're going
to get an amazing experience. one of the other reasons why I love sending gifts
is really because I love receiving mail I love sending mail and it's just a fun
way to spoil my brides and grooms with a few things that I think are really fun
so I like to put things inside up their box or their gift that they might be
able to use as they're planning their wedding or just something that will
prompt them to relax and take a break from wedding planning
one other thing to keep in mind when you're sending out gifts to your clients
is that this is a reflection of your brand and who you are so I really like
that my gift can be a reflection of joy Michelle photography and it what that
means to be a joy Michelle bride another couple of bonuses to sending out client
gifts besides just spoiling them and appreciating them and reminding them
that you're going to be there for the long haul is that you're really staying
top of mind so if they have a friend that gets engaged or someone asked them
who is your wedding photographer it's not going to be difficult for them to
refer you to someone else because you just sent them that really fun gift or
something really useful or something to pamper themselves with and you're just
positioning yourself back in the forefront of their mind when they might
have moved on to other things another really cool thing is when that bride
receives that gift and opens it with her groom they're going to get way more
excited to work with you on the day because they feel important to you they
feel valued and they feel appreciate it right so it's just all good things and I
think that if for no other reason than to simply just shine a little bit of
light on someone else's day client gifts are a super super great tool that you
should be using in your business so when should you send a client gift I
recommend you send the client gift immediately when they become your client
so as soon as I have an official joy Michelle bridegroom and go ahead and I
contact my curated gift company which is southern grown vintage and I let them
know that I have new clients that need to be welcomed into my company so then
they go ahead and they take care of the shipping and the handling
and they said the curated gift that we created together directly to my clients
when I sat down with southern grand vintage and I created my custom curated
gift for my clients I wanted there to be something that was for the bride and the
groom and something that also just reflected Who I am
a little bit of joy and a little bit of my brand so I like to throw in things
that are useful to the bride and groom I like to put in little Val booklets and
maybe something edible like a little treat or something they can dive into
together right away so think about your brand think about the feeling you want
them to have when they receive your gift and I think that will help you prompt an
idea for what to put in your guests so if you're running out of ideas though I
would recommend that you guys contact southern grand vintage because they are
professionals at this they can look at your brand and your colors and work
within your budget to find something that is completely customizable to you
so I'm really really excited to announce that I collaborated together with
southern grown vintage who does my client gift and we created a premade
gift that you guys can actually get your hands on today and it's called the joy
gift and it's full of so many of my favorite items so I love candles we have
a candle in there and also some really beautiful silk ribbons a tray and a ring
dish so not only would this be great for a bride or a client but maybe even a
portrait client but I also think it would be a great starter kit if you're a
photographer looking for styling aids for your styling details on a wedding
day I think that this joy gift that I collaborated with Southern grown vintage
on has so many possibilities for people you could give it to Brides you could
gift it to or ways you could use it even in your own business just for styling
and for social media purposes so I'm excited to hear what you guys do with
this gift let me know tag me in your pictures if you do pick up this gift and
you guys next week bye guys