- Hey guys, Sam here from keycommerce.com.
Conversion tracking is so, so, so important, guys.
I need to repeat this again and again,
because I see so many of you guys
are doing all this work in your Google ads account,
but you don't have conversion tracking set up properly.
I just audited an account this week,
a guy had spent $15,000 on his ads,
and he didn't have conversion tracking set up.
It blew my mind.
So he paid me to go into his account
and give a lot of feedback.
And I go to the conversion settings.
This isn't it here, this is a different account,
but in his account,
and he had double counted his conversions.
He'd installed conversion tracking twice.
So it meant that every time someone purchased from him,
the pixel fired twice and it showed him the account
that he got double the sales that he actually got.
This made it really, really hard
as I went through the account to get anything tangible
because we can see, yes, what people are searching with
but knowing, okay, what keywords are generating the results?
What products in the shopping campaign
are generating results.
What search queries, all that sort of stuff.
We couldn't see it because we didn't know
if the data was correct.
If you don't have that data,
it's gonna make it so much harder.
And this is exactly why, firstly,
Google needs that data itself
for the automated bidding strategies.
Anything that you're doing, even your whole account,
Google uses your conversion data
to figure out who to show your ads to.
If you don't have this set up properly,
then you're crippling Google basically.
But not only that
but number two is that you're crippling yourself
because as I went into this account
and as you go into your account,
you need to be able to look at the data
and know what's working, what isn't working,
and then make adjustments because with Google accounts,
this is how it works, guys.
You don't start the campaigns
and it goes amazing the first time, that can happen.
But usually, it's a long process
of months and months of work
optimizing those accounts, adding negative keywords,
expanding out those ad groups
and to new keywords, doing the bidding management,
doing demographic bidding adjustments.
All these little tweaks create this longterm growth,
whatever way it looks going up and up and up and up
and takes months and months.
If you don't have conversion data,
you can't make those changes yourself.
And it just really makes it much harder.
You're just running blind.
And so this guy, he had no idea
if he was actually making a profit,
he said, "I think I'm breaking even.
"I looked at his account," I couldn't tell him either
'cause I'm just going, okay,
this data means nothing like the cost, we can trust the cost
because of course that's Google's data there.
But the conversion values, the number of conversions,
the row as cost per conversion, it meant nothing
because it wasn't set up properly.
So set this up, guys,
and make sure that when you set this up,
I've got a video on setting it up with Google Analytics,
setting up the e-commerce and everything
so it tracks all the transactions
and pulls it into your Google ads account.
I'll leave a link in the description to that video,
but also double-check,
make sure that it matches what's in Shopify.
Go check Analytics, check Shopify, make sure it matches.
And of course, you probably know this already,
but there's gonna be a discrepancy.
And it's really sad that this is a big problem
that has existed in digital marketing for a long time
where there's no one attribution model
or tracking method that's perfect.
Even Google is off, usually, it's usually off
but you wanna get it accurate more or less
within a couple of percent.
Just because if it's off like this guy's account
by a whole 100%, it was a double and some periods
he didn't have it turned on.
Man, you've got nothing, you're just flying totally blind.
And so that's so important to get that set out.
Go check your account,
make sure that that is set up properly.
So yeah, guys, that's it guys.
I just wanted to share this video
and make sure you set this up
because I see this again and again,
I audit a lot of accounts.
People come to me for audits,
so I'll put a link in the description
if you want an audit of your own store and your own account,
we can do that for you.
But usually, the first thing I check,
always when I go into an account for an audit,
is conversion tracking.
I go in there and check conversion tracking
because I know that that's gonna change the whole audit.
If it's not set up properly,
I'm gonna have to focus on different things.
But if it is set up properly
or at least I'm very confident that it is,
then it's gonna help the whole,
everything I do in the account,
and if I'm working on the account
it's gonna help that too.
It's also why when we start working with clients,
even if you've set up your conversion tracking yourself,
we're gonna go through and confirm it,
even put through a fake transaction
just to make sure yep, it's working, it's fine.
We know for sure, because the worst thing
is when you start spending any money,
even a few hundred dollars
and you find out, oh, we were getting sales
but we couldn't see it in the account.
So all that data, yeah, we got some sales
but we don't know what shopping ad that was,
what search campaign that was,
what remarketing banner design that was.
So it makes it really hard to optimize.
I really recommend doing that.
That's it for today's video guys.
Hope that was helpful.
Yeah, I'll see you in the next one, bye for now.
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