hello everybody welcome back to my
channel where skincare is all about
progression over perfection because
perfection doesn't exist today i want to
do something a little bit different for
this episode of instagram versus reality
in my research for my other series when
beauty turns ugly i stumbled across a
list from the ftc the federal trade
commission who are the american version
of the asa here the advertising
standards association and what they do
nowadays is basically make sure
everyone's playing by the rules
celebrities brands influencers when it
comes to advertising online on tv and
film whatever and i came across this
list that i'm looking at now it's
basically a list of celebrities and
people who they class as influencers who
are just celebrities who have been sent
warning letters regarding their
undisclosed advertisements product
endorsements all in the form of social
media posts i was gonna do this with
influencers as well but there aren't
actually that many
influencer influences they all tend to
be celebrities or reality tv celebrities
which doesn't surprise me the slightest
so they've all been posting adverts for
products without disclosing or making it
obvious that it was an advert and all
you need to do this is put hashtag ad
and they fail to do this these are all
celebrities who have been warned about
this more than once yet still properly
failed to disclose adverts between the
lists of about 21 celebrities and all
them we're going to talk about today
they have posted adverts for over 500
different brands without disclosing that
was an advert and this
this kind of gets me more than
influencers because influencers will be
called out on this in a second but
celebrities kind of seem to get away
with this because they're not really
classed as influencers it's like people
like oh you know it's fine celebrities
have always advertised stuff about
disclosing like let them get away with
it but there is that fine light well
there's not really a fine line now
between celebrity and influencer and it
doesn't matter who you are you should be
playing by the rules or the law when it
comes to advertising on social media why
is this important because we don't want
to be mis-sold stuff we don't want to be
falsely sold stuff so i thought it'd be
fun to do my morning routine i've just
showered my hair slicked back because
it's wet not because it's my new
hairstyle or anything and i thought we'd
just go through a few standout ones this
is kind of to name and shame but also
just to emphasize that a lot of public
figures still don't disclose adverts or
take the very basic advertising laws
seriously and possibly help you spot
deceptive marketing okay so i've
cleansed my face i used um the biome
jelly cleanser very nice gentleman
cleanser and i'm going to use my toner
for the day this is the watermelon glow
pha bhj poor tight toner from glow
recipe this i've lost count of how many
of these i've used but this is just a
really nice hydrating really gently
exfoliating toner and it has like this
thick
texture to it um that means put it in
the palm of your hands and apply it to
your skin without it dripping down your
arms and this just really nicely
hydrates okay so let's start with shay
mitchell i must say from what i know
about shay mitchell and her um credits
when it comes to what she's acted in i
really like her i pretty much like every
program she's been in prissy little
liars was one of my favorite um tv shows
of all time and
that sponsored face swipe post she did
where she like pretended to wipe off her
makeup and it was like really fake is i
i've never seen something so funny and
so bad in my life i thought it was
hilarious
even waterproof mascara and leaves my
skin feeling so fresh and so but she's
done a fair few undisclosed sponsored
posts these are posts that the celebrity
initially posted without the disclosure
they may have updated it recently or
completely deleted the post to fit the
guidelines after being warned but shane
mitchell has easily done over 100
undisclosed advertisements some of them
are questionable if you ask me so let's
take a look at a few the revolve
clothing brand seems to be a brand that
she's done quite a few undisclosed
sponsored posts for and these aren't
just her posing in an outfit tagging
revolve these are posts where she is
obviously hitting points to check off
that the brand has given her she's done
for alleged sponsor post of them all of
which remain undisclosed you'll notice
in the post actually sometimes hashtags
revolve partner this has been deemed
whatever whatever brand partner has been
deemed not efficient enough to explain
that means it's paid contents just put
hashtag ad i don't know why people find
it so difficult to just put
ad in their posts you know a gifted npr
is something different that usually
means you've been sent the product with
no obligation to post about it instagram
have a paid partnership option as well
which also some brands find difficult to
use or they just won't use it but also
the ftc deems it as not enough either
but in my opinion this one is obviously
a paid for post revolve partner there's
a high quality picture you know she's
obviously put effort into this post
which i presume she was being paid for
they've actually classed this next one
as an advert which i completely disagree
with so shane mitchell obviously has her
hair done here it's more like a
lifestyle kind of picture she's shown
her hair her bag what she's drinking her
kind of accessories for the day which is
a very lifestyle blogger thing to do
right she's even tagged the hair styles
who did her hair now in my opinion you
can see from the slice instagram and
this post and everything that shane
mitchell was not paid to do this post in
my opinion this is a classic case of a
celebrity influencer gets their hair
done wants a nice picture of it and is
nice enough and thankful enough to tag
the stylist in the post technically yes
this may have boosted the stylist's
books or whatever but she quite likely
paid for it like if she's drinking at
starbucks got the drink herself and used
her own money then tagged starbucks
because she's drinking it she doesn't
have to put like add love my starbucks i
mean like
just because she's tagged a service it
doesn't mean she's paid for it what
actually could have happened was the
stylist did her hair her hair in
exchange for a post and then that would
have been gifted but the stylist
actually when you look is a celebrity
stylist who works on shoots all the time
so i'm guessing they've all been paid to
be there for the day they've all been
paid to do their work and shay is just
showing what her hair looks like i
wouldn't say this was an advert and what
annoys me about this is on the website
there like the ftc has done a deep dive
investigation it's like like also but
also use your common sense and think of
everyday situations that this celebrity
or influencer would be in you know i
wouldn't say just because you tag a
service it means you're
you have to put a hashtag ad if no money
is exchanged hands if it's not an agreed
gifted situation you know
the pigeon's back
okay next i'm gonna go with my tardin
dive in serum this is a low molecular
weight hyaluronic acid serum um i try to
minimize the amount of hyaluronic acid i
use just because i do think my skin got
a little bit sensitive to it when i use
too much i was using like an array of
low molecular weight hyaluronic acid and
i feel like it was irritating my skin so
i tried to use just one
dedicated hyaluronic acid product a day
its nickname is the three second serum
because it does just sink into the skin
yeah very quick and easy to use my
eyelashes just fall out all the time
scott disick i was actually surprised at
how little non-disclosed ads he has
compared to the amount of as he does
knowing that the kardashian jenners who
we'll move on to lately are kind of the
poster children for undisclosed
advertisements on social media and
retouching their adverts i thought he'd
be the same i mean well compared to the
kardashians he's got only 27 posts
considered undisclosed ads
only 27 it should be none right but this
is the most obvious one by far a very
obvious advert for polaroid he says this
polo hashtag polaroid mint instant print
camera is the best even when hirsch is
not camera ready got to meet polaroid to
give my followers 10 off when they shop
now through the date just follow me
polaroid and use the code 10 lord at
checkout ad so he does have ad in there
so why why are they being why they been
like this i think this one's a bit i
don't know how i feel about this one let
me know what you think but the supposed
issue here is that he's put hashtag ad
at the end of his post now you might
think it's just in there like what's the
problem the issue is what the ftc and
asa want influences and celebrities to
do is make it very very clear from the
very beginning of the post before people
had a chance to view the whole post like
the post share the post they want people
to know that it is an adverb their
argument for this is that often you have
to click like that little more to read
the whole post and often that ad is
hidden so whilst this isn't an
undisclosed advert what they're saying
is that it's a bit sneaky to put hashtag
ad at the end of a post he's actually
since deleted this post instead of just
amending it to kind of like keep up with
the ftc warnings along with quite a few
clothing brand sponsorships that he had
and they've all been deleted as well
however he still does have some
undisclosed adverts for a few other
closing companies and private jet hires
which still remain on his instagram we
kind of know that the jet higher ones
are um adverts that undisclose adverts
because the whole kardashian jenner
family use them and sometimes
add it sometimes don't but do and don't
across multiple platforms again we'll
come to that in a bit here's another one
that i'm like
they are classing this post of his car
where he tags the car dealership as an
ad but again how how do you know he
didn't just like buy his car and tag
them because they helped him out a lot
or he like regularly buys his cars from
this place i mean technically anything
celebrity or influence of a post is an
advert because
you're giving credit to the brand or the
company an advert a real advert is a
paid sponsorship i don't think you can
just presume something is an advert
because the slept your influencer tags a
brand in something or an establishment
looking deeper into the calabasas luxury
car company it looks like they became
friends the owner and scott disick
through scott disick being a customer
rather than
through sponsor posts so i wouldn't just
presume it but it's hard to tell
if they don't disclose their ass in the
first place next up is my royal honey
propolis enriched moisture nutrient
propolis extract like skin food this is
um just a nicely moisturizing soothing
hydrating serum i used to use this like
quite often and then i stopped using it
and then i did a sponsored job with
style korean i got to pick the serums
and i saw this again and it kind of like
reintroduced me to
an old favorite of mine that everyone
seems to love but this is something i'll
use when my skin
well just every day actually when it's
feeling a little bit
like it's gonna go south or when it is
feeling dry or it just needs a bit of a
pick-me-up when it's maybe like a little
bit tender maybe i'll use a strong
exfoliant the night before next up we
have lisa rinner i'm a housewives fan
atlanta and beverly hills being my two
favorite but when it comes to reality
stars they just seem to be
absolutely terrible at one grasping how
being an influencer works but also two
disclosing ads i know here in the uk the
asa actually monitor reality star's
content especially people from programs
like love island the only way is essex
made in chelsea because they are
notorious for doing sponsor after
sponsor of after sponsor and not
disclosing that their adverts are not
doing properly but yeah lisa arena isn't
the worst as it appeaseon has three
posts that are alleged undisclosed ads
there should be none
again but when we compare them to say
shay mitchell for example that's good
but this one i'm surprised at having
worked with this brand myself and this
is lisa and his post for kate somerville
there's a couple of things wrong with
this clearly sponsored posts one
you can barely see the products they're
like in and out shot and they're they're
blurry
two it looks like it's filmed on a nokia
3210 like it looks terrible but three
there is a horrible obvious filter on it
like one of the original snapchat
filters kind of filters on it who who
approved this who like kate somerville
looked at this and was like that's fine
that can go ahead never mind the clearly
full bottles of product that she's never
touched and the age-old filter
you know it's
as i've mentioned i've worked with kate
somerville and they were great they gave
me so much time to test out their
products months actually and then when
the brief came through like most brands
do they have a really clear section
about what must be included in the post
with clear sponsorship details being one
of those and i don't know how much they
paid her for this post but i would ask
for my money back
to be honest with you now her next post
i'm like come on now this this is for cr
crew
corel and yes this post is so heavily
filtered and should be allowed as an
advertisement for skin care or body care
what we're talking about here though in
general is a list of undisclosed ads not
filters or deceptive advertising i guess
so they're considering here that now let
me know what you think about this but
lisa brenner has hashtag this post
sponsored and whilst my personal
preference is to put hashtag ad i do
feel like influencers and paid content
in the public eye has been around for so
long that we all know that hashtag
sponsored means this is a sponsored post
a paid sponsorship meaning there is
money involved but the ftc are basically
saying that this isn't good enough
they're basically saying that you need
to put a hashtag ad which i think is a
little bit nitpicky now am i just saying
that because i am an influence and i
understand these terms let me know i'm
not sure let's move on to acon now akon
is on this list of only six undisclosed
adverts and looking at the post i really
put this down to him just not
understanding the rules and kind of
everything he posts falls in a gray area
in my opinion these aren't average i'm
gonna hold a product and smile with it
and say how much i love it kind of post
these all seem to be him just taking
pictures at events that he was invited
to events that he was already at for
example or things he's doing in his
daily life so not in a way that the
content would be like you must perform
here or if you're performing here you
have to post one instagram post plus one
instagram story you know not in that
kind of way it all seems very organic
like in this post he's at a philip
playing plane show um he's wearing his
clothes so i guess that's an ad but he
was already at the fashion show and
usually you're not required to take
pictures there it looks like he's just
having a picture of the stylist with the
um designer be like thanks for inviting
me you know so is that an ad like if you
just turn up somewhere where a brand's
involved is an ad i guess if you're
wearing this stuff and you're obviously
picked by the brand to wear their stuff
i guess that's an ad right in one
picture he's using a luxury car company
and posts about them and i guess this is
a gray area too right like like how do
we know that he's just not using this
car company to be driven around dubai
and he loved the service that he was
getting so he tagged them to me that's
not an advert using a service and then
you love it so you say thank you by
posting about it that's not an advert to
me in the in the influencer term of paid
sponsorship he has every right to talk
about service that he enjoyed without
being an advert you know or if they
offered to drive him around then yes
that's an advert right we'll drive you
around if you post that's an advert acon
is one of the only celebrities on this
list who has fully complied with ftc's
notices and deleted all of his posts on
instagram right i'm going to use a
sunscreen this is the tucker bow bio
watery sun cream spf 50 plus pa for
pluses this is a very nice chemical
sunscreen
and this has an incredibly watery
hydrating texture it smells a bit like
um
garden center
you know very it's very planty it does
give you a very dewy healthy glow i tend
to not go around the eyes but um with
these ones but i do have a stick version
of this sunscreen that i will go around
the eyes with and i will use that stick
version on my neck as well like really
layer it up finally we can't do this
video without talking about the
kardashian jenners notorious for not
disclosing adverts delaying disclosure
and even making weird
made-up hashtags to try and hide the
fact that is a sponsored post very very
odd this post for example from kylie
jenner advertising about balmoral beats
is labeled with the hashtag sp
which absolutely no one uses or
recognizes as a sponsored post hashtag
like no one uses this no one's like oh
sp sponsored it could mean spare mint or
salt and pepper like it could mean
anything and this is clearly an advert
so why not just put hashtag ad it's very
odd the whole world knows kylie jenner
how you are making money
which is fine do what you need to do to
make money you're obviously very good at
it why why try and hide it or do you
seriously i i just don't believe the
sisters here don't know how to put
poster proper advert or social media
posts it just it baffles me kendall
jenner has done a very similar thing
tagging a post hashtag kj4el
it looks like a really bad like um
personalized license plate doesn't it
meaning kendall jenner for estee lauder
and and here's the thing whilst it may
not be an obvious advert if you have
financial interest in what you are
posting about as in you're going to
directly make money from the thing
you're posting about you have to say
it's an advert you have to say it's an
advert and clearly not all these weird
hashtags that
the brand makes up for you to post about
which is fine do whatever the brand's
hashtag is but no one knows what the
[ __ ] that means and you need to put
advert courtney kardashian seems to have
fixed um the majority of her social
media posts after being warned by the
ftc like this one for a private jet
company however only after more than a
million people had liked and seen her
post in the first place what's the point
and this is the same jet company that
scott disick um didn't
add but always talked about and tagged
in his posts and it appears like the
whole family basically used this jet
company circling back to kendall jenner
who posts about this company disclosing
the advert um on instagram but not on
facebook
which is weird when it comes to the
companies fiti and puma seem to be the
brands that have the least issues with
the kardashian jenners not disclosing
that they're working with them by not
putting ad actually allowing kylie alone
to post 14 undisclosed adverts for both
brands so 14 for puma 14 for 50. whilst
kylie is the overall sister who takes
the crown for the most undisclosed
adverts closely followed by chloe in
2016 a letter was actually sent to their
manager and mother kris jenner along
with their lawyer notifying them of the
investigation into their deceptive
advertising and in 2017 the 40 of their
underscores adverts still remained up on
their pages i couldn't find newer data
to be honest but i presume they just
gave up
because they they just keep doing i do
feel like they're better at it nowadays
what's that hair doing there okay the
amount of pressure that's put on
influencers rightfully so to correctly
post what needs to be posted when it
comes to posting an advert should be put
on celebrities too and really their
management should be making sure they're
doing this i'm done i'm going to do my
hair now and film another video but let
me know what you think about this and
honestly like are you good at knowing
when a post is an advert or not advert
do you think it's been picky to say that
hashtag ad should be right at the
beginning i don't think it is do you
think it's picky to say that sponsored
sponsored isn't disclosure enough i
think it is personally let me know what
you think in the comments down below you
can watch some more instagram versus
reality here and some general light
entertainment here and i'll see you over
there