all righty so today i'm going to be smoking a newport red cigarette and i'm going to be talking
a little bit about the downfall of joule now joule used to be one of the biggest vape manufacturers
in the entire world and uh well now it's not so what caused this downfall what caused the
fall of jewel and uh why aren't they not really that successful today granted don't get me wrong
they're still successful they're still doing better than a lot of other brands but they're
certainly not doing as well as they did a couple years ago but i think without further ado y'all
i'm gonna go ahead and get this cigarette lit up and go ahead and start talking about it let's go
to y'all now i have a sheet here with a couple of reasons um and really the first reason to me
is simply put it's the vape car epidemic uh the epidemic where it was a bunch of thc carts
that were filled with vitamin e that started spreading around the u.s and caused a scare kind
of thing a scare in vapes even though it wasn't a nicotine vapes it was perfectly safe to still
use nicotine vapes kind of thing but the thc um car epidemic really really messed jewel over
it really messed them over and caused a lot of people to start filing lawsuits against
them which really really messed them over and to me that was just the final nail in
the coffin but there's so many other reasons that are just so attributable to the downfall of jewel
such as the owner of marlborough the owner of philip morris altria bought 35 of joule a month
later they stopped producing the creme brulee and the mango flavor so yeah i think it can be
attributed to the buying of that and altria bought 35 of it to make them less successful because they
knew that hey look these mango flavors kind of thing they're really successful they're going to
be seeing a lot of different stuff so let's get rid of those and let's just uh make this company
not be as successful so we can start keep keep promoting our cigarettes kind of thing um and
that's another reason why they really uh started fading out because after the mango flavor left um
kind of thing there was mint and menthol and uh virginia tobacco and tobacco and after they got
rid of mint a lot of people just switched to a different device kind of thing you could switch
to views and get still a great flavor kind of thing why wouldn't you kind of thing if your
flavor is gone now and you don't like any other flavors why wouldn't you switch to another device
another thing that really messed jewel over was the 21 rule a lot of their buying a lot of
the people that bought jewels were well under 21 kind of things so when the 21 rule was introduced
well because of the vape epidemic um because of the thc car epidemic a lot of joules buying base
really kind of died off so they really lost a lot of buyers on that especially since jewels aren't
really sold in like well vape shops they're really mostly sold at gas stations so even if a vape shop
doesn't id they still don't sell jewels there but another reason is simply because they were
ordered by the fda to stop advertising jewels as being safer than cigarettes because this was a
thing basically to just tell them to stop advertising to uh that they're safer kind of thing
because while vapes may be safer than cigarettes it's not safe kind of thing it might be 95 safer
than cigarettes but there's still that five percent risk kind of thing so it's still not safe
and uh people were taking that they were safer as cigarettes and assuming that they were just
safe overall when they're not kind of thing and they get enough they got in a lot of trouble for
that actually the fda had to step in and tell them to stop uh messing around with that sort of stuff
and this is the same stuff that american spirit got in trouble with in the past in the early 2000s
so it's kind i'm kind of wondering why jewel didn't just take a hint from that because the
lawsuit's completely public for the american spirit lawsuit and it's the exact same stuff
american spirit got in trouble for marketing their cigarettes as being safer than other cigarettes
because they had organic natural american spirits kind of thing but um they're they're just not safe
for kind of thing it's still a cigarette it's still not safe it's the exact same with jewel
and then there were also claims that jewel was advertising to teens because they were advertising
on social media and they were advertising within a thousand feet of school which is not allowed
um by the by per the fd fda for tobacco companies and since joule is a tobacco company they got in a
lot of trouble for that um and they also didn't really know how to deal with the fda at all
um when they were first created in 2015 when they first started selling products
they were kind of grandfathered in because the fda didn't really take control of the e-cigarette
market until 2016. um but then in 2016 when they started taking control they started being busted
down quite a bit and then once everything kind of expired with the fda in 2020 they got really they
got a lot of trouble kind of thing because their products were found to be kind of kind of skimming
the line on what's legal and what's not kind of thing so they got in a lot of trouble for that too
and uh my personal my personal favorite factor um as to why uh pete jewel isn't
really successful and why i actually quit drooling because i used to have a jewel
back in uh last two years ago i had a jewel and um uh the reason i quit
using a jewel was because their pods are 0.7 millimeters um a views pod is 1.5 milliliters
both of them cost five dollars so you go through a jewel pod a lot faster and it's just not an
economical thing now to me jewels are the best cigalike kind of thing the best cigarette i've
ever tried i've never tried another vape that hit like a jewel kind of thing jewels hit like
a cigarette i absolutely love jewels do not get me wrong i think they're a great product
but they're just so expensive and i just could not maintain that kind of thing and that's why
i mean like i'm still smoking kind of thing but i got to be completely honest with you guys
jewel used to be something super super successful another kind of falling and these are really the
reasons as to why they're falling it's all about the marketing it's all about them not really
following the fda's procedures and really them just being getting a lot of trouble for doing a
lot of stupid stuff they really should not have done um but don't get me wrong juul is still an
extremely successful company and they're still worth a lot however they're just not nearly as
successful as they used to in the last month i've met maybe one person who jeweled freshman year of
college i knew at least at least 30 to 35 people who jeweled now all of them you have either quit
nicotine or they use a dispos like a novo or something like that or they use disposables now
so it's kind of amusing to see how jewel really has fallen but it i guess suppose it makes sense
man this cigarette is absolutely fantastic though but i gotta be completely honest the fall of jewel
is really something i think a lot of vape companies need to take into mind kind of
thing they really need to take the fall of jewel into mind because if other vape companies follow
in jewel's footsteps well they're going to see themselves having the same issues
as joule has which really is not a lot of fun juul um in my opinion has not failed as a company they
still have time to recover but right now they're really really struggling in my opinion and uh
they really need to get their stuff together if you ask me um the whole thing with them
just being stupid with marketing on social media because that's not something cigarette companies
are allowed to do and with the fda the fda hasn't approved any cigarettes since they
took control of the cigarette market or since they started regulating this cigarette market
in the early 2000s and they haven't removed any any new cigarettes since then and i would not be
surprised if they start doing the same stuff with e-liquid and with a juul and stuff like that where
they just don't approve anything kind of thing so i'm really waiting for that stuff to happen
and hopefully it doesn't happen in the future but i would fully assume that that sort of
stuff is going to happen in the future which is going to lead jewel to uh going down a lot
lot more but until then oh i guess people are going to keep julian you know what i'm saying
this cigarette is absolutely fantastic though i really cannot complain newport reds are one
of my favorite cigarettes and it's just absolutely absolutely fantastic cannot complain in the least
it's just it's just a great cigarette i got to be completely honest with you all but i know this
video has been a little bit of a different topic i don't usually talk about uh the fall of companies
i don't usually talk about company analytics but this is something that really interests me i'm
a marketing major myself so i find it really interesting how juul has marketed themselves
and uh how they got in trouble for it because i think it's something a lot of companies can really
take as an example of what not to do kind of thing i think google really
messed it up and they really should not have done a lot of that stuff they did
but um it's something i think a lot of companies can take a word from i think it's something a
lot of companies can learn from so i think it's definitely something that people need to think
about when they're if they want to start a new eliquid company or something like that
but yeah i know i usually end my videos when the cigarette is over
but i don't have anything else to talk about so i'm gonna go ahead and end the video here
thank you very much for watching guys if you enjoyed this video make sure to like and
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guys into the next one stay safe and peace have a great one out there and stay safe yo