Hello
Insiders news last time around June 18th to 19th. We temporarily redirected
classic
studio users from the classic YouTube analytics to the new YouTube analytics in the studio beta
This was meant to increase awareness and get feedback
Indonesia
From that small percentage of users who are still using classic
and also remind those users that
Classic is going to go bye-bye later this year
So we really want people to start getting used to the new studio beta and give us feedback
So that when classic does go away completely
People will be ready for it and will be adjusted
speaking of
studio beta
If you use the studio beta analytics, you'll remember about a year ago
We added impressions
click-through rate
unique viewers and a lot of creators gave us feedback saying this was great because
Knowing the number of impressions helps you understand how many potential views you have?
Knowing the click-through rate helps you understand how your title and thumbnail are performing
But one of the other things we heard from studio beta users
Was they wanted to get that data closer to the upload so they didn't want to wait days for?
For this day that they wanted sooner after the upload
so the team took that feedback very seriously and
frankly spent a long time many many teams
Probably multiple quarters of of the year
Working on this and we're starting to have available for a very small random sample
and so this is just an early early rollout, but
some people will start to see
Up-to-the-minute
impressions and CTR if you're in this random sample
If you go to video analytics and then you go to the reach viewers tab
You'll see seeing within three hours after publishing
impression data and
CTR so I know a lot of people have been really excited about that because
If you have a thumbnail and title that are performing way way way lower than what you're typically used to seeing
Now you'll be able to know that sooner and potentially make an adjustment
if you have to
You will also get one more day of data for both of these metrics on your channel
In analytics so some call-outs here. Number one. This is directional data
Especially if it's only a few hours after upload and so this is not something to use and like change your thumbnail and title
every minute and go crazy
Also, it is not something to use to try and like amp up your click-through rate by making thumbnails that are misleading
Or violating our clickbait policy because if that does happen
Not only will the video get penalized your channel may be may be penalized so no no i'm clickbait
The other thing is don't forget. Yes impressions and CTR are super cool
But don't forget that duration
average view duration is super super important as a measurement of the quality of the video and how well it's it's
providing value to viewers, so
Yes, it's great to have high CTR. But you also need to have high duration
Now there's also a creator Academy video which is linked to below about how to avoid
Making thumbnails that run afoul of our clickbait policy. So please check that out. And if all of this goes well
we'll start increasing that sample of people getting the
the new up-to-the-minute
CTR impressions over the next several months
next we've
recently rolled out
Improvements to our manual copyright claiming process for content owners and now it will be a new experience
They'll be redirected to the new content manager experience, but most importantly
It will require if you're doing a manual claim
time stamp to indicate where in that video your
Property you're making the claim about your your copy written property
Now if you're a creator you might be wondering like well, why are you mentioning this on creator insider like that's something that just big
Copyright holders use the main reason is that if you've had manual claims in the past
What we've heard from freighters is it's sometimes hard to find out like well, we're in the video
Is this is this, you know problem content so I can fix it. So now we require
The people making those manual claims to provide those time stamps. So it's easier for the creator to take appropriate action
Next a tip
from the memberships team
The team did some analysis and they found that the number one driver
For boosting your memberships. Revenue is what?
It is an announcement video
So what they found is that all the channels I have enabled memberships when you do an announcement video
You get more members when you just enable it and you don't make a special announcement video
Less money. Well, that's it for this week quick news flash. Hope it was helpful and we'll see you next time
Okay
Movie time last week the movie Oh actually last week was the video I did
with Barbara about the VidCon announcement
She did the movie I replied with
Just random stuff from Arnold Schwarzenegger. The movie was Mean Girls and the
first person to correctly guess Mean Girls was
Jesse de L'Amour, so congrats Jesse Delmar for being first on the draw
For Mean Girls now for this week. I
Am running out of 1990s movies this movie is who is quite recent too 13. Look at that
This is a good one and this actor
he's been in a lot of movies and
He does a really good job in this movie, you know quite an unusual character
Okay with that said
Okay, gentlemen you had my curiosity but now you have my attention