Do you get those looks of utter confusion whenever you try to explain what you do in your business
do you feel like you must be confusing your audience because you don't have a clear simple and
short way of describing what it is you offer and then do you wonder why the words you're using just
aren't connecting with your ideal clients, I'm Tracey Tait, and in this video i'm going to show
you how you can create a nice little one liner that you can use to clearly explain what it is
that you do and who you do it for and the benefits that they can get of working with you so first of
all identify your ideal clients who is your ideal client well this is the group of people you want
to work with now most people worry not working with everyone and anyone is actually going to stop
them getting clients but when you're more specific it helps you to stand out and it stops you falling
into that category of well it's not obvious what they do so i'll just keep on scrolling on by
it's worth saying that when you identify your ideal client they're not necessarily going to be
the only type of clients you will ever ever work with but by having your clear marketing message
it really helps your ideal client to find you the idea is to identify the people that
light you up the ones that you really love working with be your bread and butter clients
to identify your clients problem so next you need to know what's troubling them and to be sure to
tell them that you know what it is in your clear and simple and short marketing message
be sure to be specific because it's not enough to say that well they want to go to the next level
or they want to do more or be better or feel better that's way too vague much too generic
let's be honest it's a little bit bland isn't it so use a message that's not too broad because when
you use a message that's too broad you'll only leave people more confused and they're not going
to stick around trying to work out what it is that you do either now they will be off so stop talking
so much about your method and start talking more about your clients problem the one that you need
to prove to them that you understand that this is a problem for them you need to prove to them
you know the results that they want when they no longer have this big niggle in their life
next get them to imagine the benefits so to do that you highlight the solution that you're
offering and you identify all the benefits and how those benefits will make the life of your client
better when it takes away all their pain or solves their problem paint a picture for them of what a
pain and problem-free happy ending can look like for them how do you put all that together well
use this one liner to help you to clarify that key marketing message so you can be understood i help
insert your perfect client profile who insert their painful problem two insert
the solution for your client what's better with examples so i've put a couple for you together
so here's example number one i help parents of toddlers who are fussy eaters
and suffer meal times that are like a battlefield to have a family meal that's tantrum free
what about this one i help busy business owners who hate numbers to have well-kept accounts so
that they know where they are financially so let me help you get more leads and clients remember to
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