Hello, Google Display Network is a goldmine for advertisers, business owners,
professionals, or anyone who wishes to advertise their business or products on
the GDN. But the problem is most people running ads on GDN, are running it the
wrong way and are wasting a ton of budget. In this short video I'm going to
show you a tip which takes only 30 seconds to implement, but is going to
save you a lot of money to make your campaigns a lot more profitable and
giving you more return on your investment, so keep watching and I'll show you how.
Hello I'm Uzair and thanks for joining in. This short video is all about Google
Display Network, as you may know that it's a huge network of over 2 million
high quality websites where Google can place your ads. The ads can be in the
shape of image ads, banner ads, video ads, or responsive ads. There are so many
ways and places you can place your ads on the GDN that it is very easy to waste
away your budget, and most advertisers aren't getting the results which they
are looking for on the GDN and they give up after a little while because they
feel that they are wasting their hard-earned cash and not getting
anything out of the GDN. So in this video I'm going to show you a
little tip as to how you can save a ton of money. So let's go into our AdWords
interface. Okay so once you are in your campaign setup what you need to do is to
go to your placements tab and then click on the exclusions tab, and in here we are
going to exclude a couple of places where we do not want our ads to show
through, because this is where the majority of the budget is wasted. So you
click on the Add button and then I'm going to click on enter multiple
placements. So all you need to do is add these two websites at appspot.com
and adcentsformobileapps.com. Then click Add to placements you'll see
both of them on the right-hand window and you save it. So what this is going to
do is it's not going to put up any of your ads on the mobile apps and this is where
a lot of your ads show through and people click them on accidents kids
playing games or apps and they see you ads and
from my personal experience and also a lot of AdWords gurus and experts will
say the same thing that you save a lot of money if you don't advertise your
products or services on on these two places, unless you are specifically
targeting apps then it's a different matter, but from my personal experience
you don't want to be advertising over here and just by putting these two will
save you about 70 to 80 percent of your budget going to waste and it is a huge
saving, it literally takes 30 seconds to put in and once it's put in there you
don't need to do anything else. The other thing which I will also tell you is when
you ads are running as this is a test account there is no data in here, so when
you start to run ads you see data you go to where ads showed and you see a list of
websites and URLs in here, and if you find that any of the websites or
web pages are wasting budget and you're not getting any conversions or clicks or
whatever the metric which you are looking to get out of your campaigns and
it's not performing for you, copy it from here go to the exclusions and start
excluding them so over a period of time you're going to have a lot of websites
in here. So these exclusions act as a kind of like negative keywords but as
negative websites so you don't want your ads to show through where you
are not getting any results. And that is how you save a lot of money
on GDN, and over a period of time you're going to see that your performance of
your campaigns are improving ,you are getting better returns, higher conversion
rates, lower cost per acquisition and all the metrics will be going in the right
direction. So to recap, all you need to do is to
start with exclusions of these two placements and then keep on adding more
placements where you don't want your ads to to be shown on the GDN. So that's it for
this video, I hope you enjoyed it and if you would like to see similar videos
like this one then, put it in the comment box below and I'll do my best to create
one for you. I wish you all the best for your campaigns and I look forward to
seeing you in my other videos.
Bye for now.