In this video "How to Leverage Udemy to Build Your brand and Your Business" without getting
band from a platform. Coming up next.
What's up guys Jason here, an aspiring entrepreneur showing you how to build your business online,
and in this video we are going to talk about how to use Udemy to grow your brand and your
business. So first off I want to give a shout out to John who actually realised that I forgot
to record this video. If you are new to the video I've made 2 other videos on Udemy, the
top 5 reasons to use it and the top 5 reasons not to use it, and in this video I'm going
to be talking about my personal opinion on how to use the platform, because a lot has
changed. So let’s just dive in. There are 3 big things that have shaped my opinion Udemy
and actually changed how I view platform, and how I use it in my own business, so let’s
go through those things. Number 1 is their lack of understanding of pricing, and this
comes out of the fact that oh a while back they decided that they were going to force
everyone to have their courses, between 10 and $50 because in their analytics they found
that those were the courses that sold the best. Well of course the cheap stuff sells
the best, and that coupled with the fact that almost every email I get from them is a discount
on prices. You know when I look at analytics and see lower price points selling more than
higher price points that just tells me that I'm not doing a good job selling those higher
price points. It doesn’t mean that I should cut out all the higher price points. So that's
number 1. They kind of not really understanding the importance of having higher price point
products, which is essential to us as instructors. Then we have number 2 which is they don't
really respect instructors. They just don't. They’ve proven time and time again, I'm
not going to harp on them, this is just my opinion, they really don't care about instructors
any more. They are big enough where they feel like they can do whatever they want, and then
number 3 coupled with number 2, they don't want people building lists and as business
owners that's kind of all we have is a list, where there is an email list or subscriber
list. It’s a list of people we can come back to and remarket too, and sell our products
and services to or build relationships with, and that is something Udemy has gone out of
its way to prevent its instructors from doing. So with those 3 keys here is how I think you
should use Udemy.
Udemy should be seen as a small, small piece in your branding strategy and I'm saying branding
strategy, not sales strategy branding strategy. Here is why. When you put a course up on Udemy
because they have such a wide user base, and this is free courses by the way, I don't recommend
paid courses anymore those are just a waste of time and energy. You might get, I don't
know I get 10 $15 checks in the month. It’s seriously not worth the time and energy and
then you get the email where you have to go support those courses when you are getting
paid penny on a dollar. It’s not worth it, so any way what I'm talking about here is
free courses. So when you have a free course on Udemy they have a really large user base.
So this is the only reason I would put a course on Udemy and here is why, when you just getting
started nobody has heard of you and you don't have a lot of credibility, so if you throw
up a course and I’ll talk about the 1 type of course you can do to get this ball rolling
really quickly, when you throw up a course within a couple of months you are going to
have a few thousand students for the free course, and that is really powerful in your
other sales and marketing branding material, when you can say that you already have you
know a thousand students. Now this is really key when you are trying to build creditability
outside of Udemy. So Udemy is just kind of a place I view as you can create a quick little
course, you can throw it over there, you can get some market validation feedback, but what
is most powerful about it is that you can go back to Udemy, you can look at how many
students you have and you can use that number in your other sales and marketing processes,
because now when you are trying to sell something you say hey you know a thousand people found
my stuff helpful, and of course if you have really terrible reviews well then that means
you should probably fix your course a little bit or how you present your content, but all
that to say in a nut shell Udemy gives you the opportunity as someone who is just starting
out to get massive social proof that you can point to, and say hey I already have X number
of thousands of students, have found my stuff helpful, this is just the next step in A B
C.
Of course if you are selling a course make sure that you don't fake that those thousand
people took that specific course. You can just say that 1000 people have taken my other
courses, and this course is just the same quality id not more. So that is how to use
Udemy. Now comes to the course right because I'm still telling you that you have to put
together some sort of course. So here is how to do it. Number 1 you want the course to
be basic, really basic. It’s like the beginners guide, quick start guide, the foundations
of A B C. So you want to focus on content that is basic and this is for 2 reasons. Number
1 you want to attract people who are just getting started. So this is a great way to
pull in more people for that student count, and it’s a great way to pull people in,
noviciates who are just getting started in your particular space. If you think about
it if someone is watching a basic course they are just getting started in whatever your
niche or industry is. So it’s a great place to kind of jump in front of the lines, say
hey I'm going to show you some basic stuff, and then they are more likely to take the
time to go look you up on other platforms for your own website. So that's number 1 and
then number 2 has to do with reviews. People are really critical even when things are free,
so you want to make sure you have a course that isn't going to get slammed for being
too basic, or rudimentary or BS and I have seen this a lot where there are other instructors
on Unemy trying to position their courses, this really high value great thing and it’s
just a big let-down, and so to combat that, I know this seems a little bit of a grey area
but you purposely lower the expectation of your course.
That's just the only way you can be sure that you are not going to get a bunch of 3 and
2 start reviews for something that you slaved away for, and a couple of people found that
it wasn’t all that great, and of course those reviews especially in the beginning
to really destroy your chances of success, and I've had this personal experiences where
I've put together this great course, I thought I put a lot of effort into it and a bunch
of people gave me 1 and 2 start reviews, whereas the basic foundation course that I put together
for the stock market got 4 and 5 even though I spend less than a third of the time on it.
So you know it’s one of those things where the market tells you what is valuable, and
so in my personal experience I go with the basic stuff and I leave the more complex,
trying to build that higher value with my own products and services when I actually
charge money for them. So that is how to use Udemy, to build your brand and build your
business. Thank you for watching. I hope you found this video informative and actionable.
If you have got some value out of it go and click that like button, and then if you are
on YouTube subscribe for some more business building and marketing tactics and strategies
just like the ones covered in this video. Over on my YouTube channel I'm going from
A to Z on how to build an online business and consulting practise completely from scratch.
So I encourage you to come join me on that crazy journey, and until then keep building
the business you love and I’ll see you in the next video. Take care.