no one likes to lose money especially not me what's poppin people you should
boy the Beast of Ecomm and I am back with another video dropping nothing but you
already know value bombs I hope this isn't the first time watching one of my
videos but if it is make sure of course you like comment and please do smash
that subscribe button and be sure to hit the notification bow as well become a
part of the notification gang gang and of course get updated for when I drop my
latest videos so in today's me I want to show you some
campaigns that have lost me close to $8,000 in advertising remember not every
single product is going to be a winner and there will be times when you spend
money on products to test that just don't bring any sales whatsoever so I
wanted to jump inside my ad account and show you guys some of the stats of you
know some of these losing campaigns and kind of then what I would do now of
course to you know kinda try to improve them or some of the things that would
test now these campaigns some of them are very old campaigns now I want be
showing you the actual creatives of course but it's the top level of some of
the campaigns that have just lost me money or not brought about any sales
whatsoever now you may be in this position right now whereby you're
spending money and you've not made any sales whatsoever but it's important to
know of course what sort of variables you should be looking at to test to then
either turn those products into winners or of course cutting your losses and you
know moving on to the next product now what I've just looked at this screen
I could just realize that I look like this top makes me look like I've just
came out of jail so please excuse the top choice in this video so let's quit
the talking jump into the ad manager and have a look at these campaigns
okay so let's jump straight into this video with me looking like I've just
escaped prison okay so um this is inside my ID account and you know not many
people out there actually show you you know the campaigns that didn't do so
well now of course I can't dive in and show you had careers and stuff close all
tied to another bunch of pages that I am still advertising from but nevertheless
you can see you know some of these I'll just highlight some of these ones and I
spent close to 6000 pound which is close to $8,000 and you know
some of these campaigns have made absolutely zero and you know it's
important to know that yes there was a point where I was no good at advertising
you know there was a point where I didn't know what to do
now of course my success rate with campaigns is a lot better of course
because I know now after spending if you have tunes in terms of money with
Facebook you know what works and what doesn't work but like I said you know
not every single campaign that I launched now works you know you can see
here some of these that I've spent money on testing 100 pounds which is about a
hundred and twenty dollars you know no scales whatsoever
some of these are extremely old old ones so haven't spent much on them you know
some of these ones here two dollars five dollars
I'm just gonna say dollars because it's just easier for me and easier for you
viewers they said to keep converting it so you know sixty dollars here no
sellers whatsoever that's another one here so some of these ones here we
started to make sales but even though it says that we've made you know three
thousand dollars here while pounds three thousand dollars with the Advocate with
the you know cost of the actual product as well you know we probably didn't make
any money whatsoever so you know it's important to you know know that not
every single campaign will be a winner however with that being said you need to
know what you need to be testing in order to try to you know figure it out
into you know how can you turn this into a camp is it is it what are the
variables in the process that are going wrong now if you look at all of these
ones here I'm gonna show you is the link click-through rate and you can see the
link through click-through rate which is you know how many people watched the
percentage of people clicking through on the advert you can see all of these are
not even one percent okay so if I've got if you've got a click-through rate which
is under one percent okay some of these ones absolutely awful this one's you
know not that but they're so not 0.38 on these ones here let's see naught point
naught 4 wow that's really crap some of these ones here at no point 6
you know some of them are not great but there's a correlation between of course
having a high click-through rate and having a winning product because of
course if your ad Krave on the front end is you know good and people are clicking
through to it then of course you've got more people that are you know engaged to
buy their product so you know this is just stuff that I want to show you guys
to say you know your ad account may be looking like this now you know you may
be thinking you know you spending this money and not making any sales I was in
the exact same position as well you know not making any sales whatsoever but you
have to see it as not losing money and okay the title of the video is you know
losing money essentially you have to think about it as you know buying data
I'm buying there and I in all of these tests here you can see this one here
where I've spent close to one hundred and seventy three dollars I made two
sales at a whopping cost per purchase of $86 okay so you know not a winner
whatsoever but let's talk about it so what I'm showing you these things
showing you these losing campaigns but what can you do to turn them into you
know winning campaigns all essentially kind of cook them and you know move on
to our next product because not every single product is going to be a winner
okay so let me just pull up this here some of the things that you should be
testing so things to test okay now the first thing you need to be testing of
course is your ad copy and ad creative to improve your click-through rate and
you know as I said as we go back before if I just show you some of these
click-through rates you can see like I'll show you not 0.3% that pretty much
all of them that are highlighted you know are underneath 1% now if you go and
if you underneath 1% you know and you're targeting worldwide you know if you're
not targeting worldwide and it's under 1% then he's probably you credit
creative he's probably crap okay you need to work on that you need to work on
finding something that is what makes people want to click through whether you
get a better picture whether you're not calling them out you know whether you're
need a new picture whatever it may be test your ad copy and creative so number
2 what you need to be testing out let me just unhighlight this there we go
none is your audiences so how many audiences did you test because you might
have done a test of you know all different sorts of angles and stuff like
that and you might find dis certain angle make sales so you know you might
be finding out if you're selling a you know let's just say then we're trying to
think of a witty example here if you're selling a baby products ok and not
babies are you know not mothers are buying it but kind of you know
grandparents are buying it are there are certain angles certain types of people
who are more interested in a product than others if there is then you know
test those sorts or this is niche down and try and you know even though you've
got like a broad audience you know such as Beauty which sector in the beauty
industry are making you more sales another example is if your son in a
beauty product are say let's say for example you tested you know one of your
interest was Kim Kardashian you know there's tons of different Beauty people
that are out there you know you might have been trying all sorts of different
things like you know lipstick mascara and all these broad audiences but Kim
Kardashian was bringing you the sales if Kim Kardashian is bringing you sales
what sort of butter celebrities that fit her such as Kylie Jenner and those sorts
of things you know those sorts of people sorry were they bringing in the sales if
they are go down that route with the product so I send them at the soul of an
example that you need to be testing now the final thing is your your price and
this is one thing that a lot of people do not actually test and it surprises me
because I was kind of in that ballpark as well whereby you know you put a
product up and you always wanted to get the maximum profit out of the products
which is of course what you want to do but sometimes you might have a product
which is you know getting a great click-through rate your click-through
rate is good but people are landing on a product page and not buying it now it
could be for a multiple different reasons you know your audience might be
correct your mod units might not be good you know they might be interested in the
creative but not interested in actual product products but your price just
might be too high and there's been times where you know of literally lowered the
price by literally five dollars okay just added in shipping to make up that
cost because again you know people will always react to different offers and you
know the saying is having the right products with the right offer put an in
front of the right people that is when you bank so you might have had the first
two things correct but your offer may be wrong and now if your offer is wrong
then you just need to figure out what sort of offer is working because like I
said you know adding on shipping may be better you know people may prefer to add
shipping on and don't mind the shipping cost rather than seeing a price for $30
up front and then having free shipping rather than have rather than seeing a
lower price $25 and then adding on the shipping so these things to test okay
and if there's margin in there to have just you know $25 and then you know once
you start making sales but the price of their name is again another strategy so
these are the three things that of course you know you need to be testing
out when you know when you're when you're testing these things you know
when you're testing products and Locke said you know not every single one of
the campaign's that I launched you know are winners okay
but of course I'm better at doing it now okay my success rate is way higher than
it was before you know I'm a much better at finding winning products are much
better at you know basically I've got a system in place now okay to test all of
these sorts of things but you know at one stage I you know I weren't this good
so you know I hope this has provided you with a little bit of value and yes at
some point you know I was spending at some point you know I was spending
ninety seven pounds and you know made no sales so don't feel too bad if you're in
the same book it right now because you will get there just keep on improving
and learning from your mistakes and most importantly reading and analyzing your
data that's the most important thing so as usual I hope you got some value from
this video if you did make sure of course you like comment and smash that
subscribe button be sure to hit the notification about as well to stay up
today and to get notified when I drop my latest videos because you do want to
miss out on anything because it's completely finished and if you want
early access then you have to be on the wait list the link for that will be down
below it's gonna be the biggest month okay
it's absolutely buying frenzy so now is the time to implement the strategies
inside of their bank have a good Christmas and have a good 2019 so if you
are on the wait list then you will start to get an email very soon okay if not
then hit the link and jump on the wait list hit me up on Instagram drop me a
lot drop me a DM drop me a follow and we can try and connect on there and make
sure of course you are in the free Facebook mastermind group I'm in other
marketers are in there and talk about nothing but you know all
of this good stuff on a daily basis hit the link for that will be down below as
well so that is it for this video I hope you've got some value and I'll be back
with another one drop in the sim but you already know I won't say it because you
already know take care and I'll see you know