Getting Started With Google Analytics 360
Roll-Up Reporting
Roll-Up Reporting is an Analytics 360 feature
designed to combine data from multiple Google Analytics
properties into a single reporting interface.
This feature is great for large organizations
that need to maintain several separate Google Analytics properties,
but also need to provide unified reporting for the organization overall.
For example, organizations with multiple brands
or with separate international business units.
Roll-Up Properties include the Source Properties report,
enabling you to analyze data from
each Source Property side by side.
This can be helpful for doing a high level analysis
of how your different brands, business units,
or platforms are performing.
Roll-Up Reporting also spares you
from a significant amount of development work,
as there’s no need to place an additional tracking snippet on your sites.
This also translates to a cost savings in Billable Hit Volume.
Roll-Up Properties count each hit from its Source Properties
as half a hit towards your 360 billing.
If you were to attempt this setup by implementing
an additional 360 property across all of your domains,
it could double your total billable hits.
And last but not least, if you’ve implemented cross-domain tracking
or user ID tracking,
you can enjoy improved accuracy of user and session counts
in Roll-Up Property reports.
A user with data present in separate properties
can be represented as one user in the Roll-Up Property.
You can also gather insights on cross-site
or cross-app user journeys.
In Roll-Up Reporting, a Roll-Up Property is created
which aggregates data from multiple Analytics 360 properties
that you select as Source Properties.
Let’s take a look at a few steps you should take
to prepare your Source Properties
for a successful Roll-Up Reporting configuration.
First, you’ll need to make sure that all properties that you want
to Roll-Up are within the same Google Analytics account.
If they’re not, you’ll need to move properties between accounts.
Only users with both Edit and Manage Users permissions
can see the option to move a property
from a given Google Analytics account.
This is done within the Analytics Admin area.
From the account selector, select the property you want to move.
Click “Property Settings,” then “Move property”.
For “destination account,” select the Google Analytics account
where you want the Roll-Up Property to be.
Note that when you move a property,
you’ll be presented with a choice on how to manage
permissions for users who have existing access to that property.
Finally, click “Start move.”
After the property has moved to the destination account,
it will be available for selection as a Source Property.
Keep in mind - Moving properties is not just a 360 feature.
You can also move standard Google Analytics properties between accounts.
Your next step is to consider whether you might need
to implement any additional custom tracking
or change any naming conventions
for your desired Source Properties.
For example, imagine you want to set “Email Newsletter Signups”
as a goal in your Roll-Up Property.
You’ll need to find a way to capture that user action
from all Source Properties in one goal definition.
Let’s say each of your Source Properties has a different URL
for its newsletter signup confirmation page.
You’ll need to write a single regular expression
that can match all of those URLs.
Or, if you capture this user action with event tracking,
then you’ll need a single regular expression to match
all possible event value combinations across Source Properties.
If coming up with a single regular expression isn’t possible,
you may need to revisit some implementations and naming conventions,
and request modifications from your developers
or tag manager administrators.
If you want to analyze your ecommerce data in your Roll-Up Property,
it’s a good idea to make sure all of your Source Properties
have ecommerce properly implemented as well.
The final step is to check on the 360 status
of your desired Source Properties.
You’ll need to work with your 360 Suite Organization administrators
to upgrade any standard properties to 360.
Your Source Properties need to have 360 features enabled
before you can to add them to your Roll-Up Property.
Please keep in mind that upgrading a property to 360
will add to your Billable Hit Volume
and increase your Analytics 360 costs.
It’s a good idea to start this 360 upgrade process
prior to creating a Roll-Up Property.
Then you can add all of your Source Properties at once
without having to wait for 360 features
to be enabled for any of them.
When you add a Source Property to a Roll-Up Property,
historical data from the Source Property
is not imported into the Roll-Up Property.
Roll-Up Properties begin reporting data
starting from the day they’re linked to the Source Properties.
Now that you’ve prepared your Source Properties,
you’re ready to request a Roll-Up Property.
Contact Google Support or your Reseller Partner to get started.