You know we're hustling.
We're straight up hustling out here in these streets.
So it's time to make a return on all that you've invested.
Ayesha Curry here.
I'm a wife, mom of three, and an entrepreneur.
In building my business, I've learned a lot along the way.
So now I'm paying it forward to help
encourage, mentor, and motivate other deserving women
to take their own companies to the next level.
This is "Fempire."
Carlissa and Laken are identical twins, who run Worldgirls.
I actually found them after they sent dolls to my kids.
One doll actually looks just like my daughter.
They've created these dolls to diversify and allow
young girls to see a reflection of themselves when they play.
We need to build their brand awareness to get their name out
there, so the whole world knows about them.
I mean, it is Worldgirls after all.
Get it?
OK.
But anyway, no worries.
We're gonna work on that.
They've invested $100,000 on 3,000 dolls,
but have only sold about 100.
It's time to level up.
Bring 'em in.
Hello, ladies of Worldgirls.
How are you?
Nice to meet you.
You were number one on our list.
Oh, thank you.
And so when you got the dolls--
Twin sisters from Brooklyn created these dolls.
These are so cute.
I got it, and I loved it.
And my girls loved them so much.
So thank you for sending it to me, really.
What was your biggest motivation in starting your business?
I think number one is really leveling the playing field.
And so we came up with the idea in high school.
Wow.
We were looking at a stack of fashion magazines--
saw the same person, the same face, the same story,
the same narrative.
And we said, something's gotta give.
Worldgirls is about bringing girls together, celebrating
one another, and having their stories intertwine
and interconnect.
Very cool.
Our first three dolls are the Explorer, the Rebel,
and the Scholar.
All great traits.
We just love women like you, just warrior women--
just amazing women, seriously.
Thank you.
How much have you guys invested into your business?
Aside from the $100,000, our blood, our sweat, our tears,
our years--
everything, basically.
Yes.
That's the stuff you can't put a number on.
And I know sometimes I feel defeated.
I have those moments where I-- you really do want to give up.
And then something happens, and you keep going.
Have you ever had one of those moments
where you just feel like, ugh, I want to give up?
At every step of the process.
Even just-- I don't know if I can talk about--
You can talk about anything.
I actually visited a toy store, and I was
going to look for the buyer.
And the associate was, like, I'm sorry.
This is actually the worst possible time.
She just kept saying this is the worst possible time.
I mean, I had a breakdown.
I had a breakdown.
Oh, no.
Because, again, you got another "no."
How do you guys keep going through all of the hard times?
I mean, it's a blessing and a curse, but we have each other.
You guys have, like, twin telepathy?
Yeah, I mean, kind of.
I love these dolls.
But if nobody knows about them--
Right.
So let me help you out with that.
Thank you.
Come with me.
This is Lauren Auslander.
Hey, Lauren.
Hi.
Hey, Lauren.
So Lauren has clients like Jessica Simpson, who
has a billion dollar business--
Zooey Deschanel, Keke Palmer, just to name a few.
So she's going to chat with you guys
about how to grow your brand.
So the first thing I think you guys always need to think about
is, you want to really get to know your audience.
Those are the people who are looking for this product
already.
We know that this doesn't exist in the marketplace.
This is unique.
So these people are people who are out there thinking,
I want something like this.
I want to teach my kid about this.
I want to teach my students about this.
So you want to come up with who those groups are, and then how
you can actually get to them.
There's so much to learn.
The dolls are amazing.
The packaging is amazing, the web site's amazing.
It's all there.
We just need to figure out how to amplify
your brand to everyone.
Exactly, exactly.
Do you guys have any questions for Lauren?
I'm a little scared deep down, because it's a lot.
You're in a vulnerable position.
How do you overcome that fear, essentially?
You guys have nothing to be afraid of.
No easier said, than done.
But there are a hundred "no's" before there's a "yes."
You have to have confidence.
This is incredible.
I think this was so refreshing.
100%.
We're feeling amazing.
You know I really believe in these dolls.
So I'm actually going to be putting the dolls in my Holiday
Gift Guide.
Yes.
That's so cool.
I think it's going to be so awesome.
Ayesha, thank you.
Part of having your name out there is actually being there,
right?
So we've made arrangements with The Toy Association for you
to exhibit at the Toy Fair in New York City.
The Toy Fair in New York is the largest toy trade
show in the northern hemisphere, and they bring together
30,000 toy professionals, from around the globe, actually.
I know you told me the story about going into that store
that one day and feeling really defeated.
So we've actually gotten in touch with--
that one, not two, not three-- five local toy
stores in New York that are interested in carrying
your product.
It's going to be so good.
Don't cry.
Oh, my God.
Don't cry.
This is all good.
I want to thank you, Ayesha.
They're happy tears right?
It's going to be amazing.
I feel great.
So it's time to make a return on all that you've invested.
I want you to pack your bags up, to be on QVC.
You guys are going to have the opportunity
to sell Worldgirls live on TV!
I'm so excited for you!
I think you guys need to head out
to go call your manufacturer, because things just got real.
Ayesha, thank you for everything.
You are our number one mother, entrepreneur, inspiration.
You have changed our lives, and we will always, always
remember and never forget.
If I had to place a bet, I would say
Worldgirls is going to end up being
distributed all over the world.
QVC!
First of all, you're going to love the doll,
but you're going to fall in love with the sisters.
Let me tell you what you have left, less than 500
left, each, to go around.
And then that's it.
I just love them.
They make me so happy.
They're so cute, I die.