Is Instagram TV suddenly... cool? Could
it be the best way to get totally insane,
10x the normal organic video views of any social media platform today?
I think so. In today's video,
I'm sharing my favorite Instagram live and IGTV video hack.
Yes, together. Yes. Let's do this.
Stay tuned til the end for the key to this all end hint.
Hint is a brand new Instagram feature making this one small tweak to his
Instagram marketing helped my friend Jamie Davidson of AMZ Insiders go from
regular 20 views per video to over 200 and counting.
That's over a 10 x increase in video views all for free.
Step number one starts with going live. You don't have to go live,
but I love meshing these two Instagram features together.
Plus it helps you not stress about the video that you're going to share over on
your IGTV channel. So when you're going live,
make sure you keep the video under 10 minutes. This is key. If it's longer,
you won't be able to post it to your IGTV channel from your phone.
So I like to set a little egg timer just in my peripheral vision while I'm live
so that I know to wrap it up and not go longer than 10 minutes. Hey Instagram,
it's Elise Darma here. I'm live today.
Welcome to my Home Office turned video shoot.
This is my messy desk.
This is basically - I'm in a living room turned home office.
So what the studio setup is looking like is pretty simple.
I'm sitting on the couch so there's a ring light here. Effie is filming today.
It's time.
I know that I can take all the content we create for you in blogs and move it
over to video format. I can share with you way more,
way more as far as demonstrations go and actually help you out. Any questions,
let me know for now. I'm going to sign off and I'll see y'all later.
So once a live is done, before posting it to your stories,
save it to your camera roll. You need to hit this save button.
So we'll let it save,
make sure it's saved and then you can make sure that this is ticked off before
you hit share. So just to be safe, I might save it one more time.
It's saved and then go ahead and hit share.
There it is. Now it's in my story for 24 hours. Alright,
so now our live is here in the stories for 24 hours.
While that's racking up views,
what I want to do is actually post it to my IGTV channel and if you take a look
at some of the images,
some of them have a text that is for a specific reason because I actually share
a preview of the IGTV videos in my feed.
And so if that's important to you to have a text based preview that will lead to
your IGTV video. One app that I like to use is called over.
So this is over and this is where I create my cover images for IGTV videos.
So here you can see them right here and let's say I wanted to duplicate this one
'cause I liked the text placement of it.
What I'm going to do is just hold down on it,
hit duplicate.
And now I have a template I can work off of.
So this is already been sized for an IGTV cover image.
What I'm going to do here is
delete, delete.
Well let's go through my favorites and let's find an image that works here.
Let's go for excited jumping, look hit okay.
And now let's go to our layers.
And I actually want to move the text over on top.
So here's where I can change the text.
You want it to be a bit of a hook so that people feel compelled to click on it.
So the reason why I'm putting the text,
not at the top and not at the bottom is because once we post this image as a
preview in the feed,
it's actually going to cut off the top third and the bottom third.
So you want it to hang around the middle third. So if that looks good to you,
go ahead and export that and say that to your photos and then head on back to
Instagram.
So now that we have the cover image ready and the IGTV video,
head on over to your IGTV channel and hit the plus button in the upper right
corner.
And go ahead and find the live video that you already saved to your camera roll.
So hit next. You can actually choose a thumbnail from the video,
but we just made accustomed one.
So let's choose ad from camera roll and there it is behind the scenes image that
we just created. Go ahead and hit next gear with the title.
This is where you can repeat the hook or you can come up with something
interesting.
I like to even say something like open for more.
This is a bit of a trick because even if you have less than 10,000 followers,
you can add a caption to your description including a clickable link
elisedarma.com so that's now going to become a clickable link in the
description. So heads up for you. If you don't have 10,000 followers,
this is how you can actually put it in a, um, any,
anything else outside of your Instagram stories. So that's pretty much it.
You want to optimize your title, you want to optimize your description.
You can add way more information there. You can add hashtags if you'd like.
Now the number one thing that's really key here is this new feature post a
preview and it says previous appear on your profile and feed.
This is really important to make sure it's highlighted blue cause here's what's
going to happen. I'm going to hit post,
there's my new IGTV video as it looks on my channel.
But if we had on over to my feed and refresh,
there is a brand new post. You can see my text is somewhat visible.
You can see the IGTV icon in the upper right corner.
And now my IGTV video is actually seen in my feed.
So when viewers go ahead and click on this post to my feed,
they're seeing a preview of my brand new IGTV video.
This is going to give them a 60-second preview.
So they're going to have to head on over to this button to actually watch it in
IGTV mode.
And now check out our title because we called it open for more.
With a down Arrow, a viewer might be compelled to hit that and now,
elisedarma.com and the caption is a clickable link.
So there's another hack.
If you don't have 10,000 followers and you want to share links in your stories,
this is the way to do it.
So not only are you getting to share another link in a caption,
but you're brand new IGTV video is going to get way more views,
not just from the live that's in the stories,
but you are going to get 10 times the views that your story video is going to
get because it's on your IGTV channel and it's being shown in your feed.
So how did you like that hack there? Actually a couple hacks I put in there,
but I promise you this new feature,
the preview feature is really hot on Instagram.
If you go live and post that video to your IGTV channel,
you're going to be seen at 10 x the normal views.
So I'm excited for you to try this out. If you do,
make sure you DM me on Instagram,
let me know and I'll check out your latest IGTV video in your feed.
If you liked this video filled with Instagram hacks for your business,
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What's going on as I create a seven figure business to ease and revenue.
I'll see you in the next video. Make sure you DM me.
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I overthink things way too much. I should just keep going.