- [Russell] Hey everyone!
I'm officially back from Kenya,
and it feels so good to be home.
(laughs) So nice.
Got home, and we're going through all this stuff,
and envelopes, and packages,
and junk, and everything,
and I got a card from somebody in the mail.
It said, hey Russell, I want you on my podcast.
It only takes seven minutes.
Let me know if you're in.
And I read that, and I gave it to my wife.
I was like, what do you think about this?
She's like, I don't know. It sounds good.
I said, do you notice in this card,
he was basically telling me the benefit to him, like,
hey, I really want you on my podcast.
Like, that's the benefit for him.
You gave me one benefit.
It was that it would only take seven minutes of my time,
but he didn't talk about what was in it for me.
And I wanted everyone to understand this.
When you're asking people for anything--
This is, you're trying to sell something,
whatever it is you're trying to do,
you always have to create an offer.
I don't know if I've talked about this
on the podcast before, but when I was first getting started,
There was an acronym?
I don't know.
Called W, I, I, F, M.
What's, in, it, for, me.
And so whenever I'm pitching somebody on something,
I'm not telling them what's in it for me.
I'm telling them what's in it for them.
I want the customer thinking, or the person saying,
what's in it for me?
So if I was gonna pitch Russell on a podcast,
I wouldn't say, hey, this only takes seven minutes.
It's gonna be amazing to have you on my podcast.
'Cause, all that you're really doing is pitching,
like, the benefits of yourself as having me on your podcast.
You gotta have something out.
What's the offer I'm creating Russell,
for him to take the time out of his day to be on my podcast?
This is true if you're asking to be on a podcast,
an interview, asking a girl on a date,
asking a boy on a date, I don't know.
Nowadays that happens, I guess, you know.
Asking somebody for money,
'cause it's always about what's-in-it-for-them.
Like what, W-I-I-F-M,
thinking about it from their perspective.
What's in it for me, what's in it for me?
Like, what is it that is in it for them?
I'd just say something like, hey Russell,
I run a podcast, right now I've got
x amount of down listeners.
My people are entrepreneurs
that are obsessed with this thing.
I don't know who you are,
but I wanna get deeper, so they can understand
who you are better.
Do you, if you decide to do this podcast,
these are things I'm gonna do:
help promote it, make sure that the time
you spend isn't a waste.
Number one, the first thing I'm gonna do,
and I start creating an offer, right?
Now, the first thing I'm gonna do,
podcast will only take seven minutes.
So, it's not gonna take a ton of your time.
So, it'd be really, really fast.
Number two, after it's done,
I'm gonna spend up to, you know,
$2,000 promoting this on Facebook
to make sure that everybody hears the podcast,
gets to listen to you.
Number three is my entire customer list.
You know maybe it's not huge right now
but I'm gonna go and I'm gonna do a big promotion
for anybody who listens to the podcast
to get a free copy of your book.
In fact, I would love to buy a 100 copies
of your book I can just give away to my listeners.
Four, now I know you are a big believer in OUR,
it's the charity you believe in.
What I'll also do is,
in the podcast episode I'm gonna tell everyone
to go to ourfilm.org so they can watch
the documentary you created, so you can spread that mission.
And number five, I'll promote that
to my entire email list so that they
can understand about it.
That way you only spend seven minutes of your time.
What's gonna happen is, you're gonna sell a bunch of books,
you're going to get the message
about OUR out there to the world,
blah blah blah blah blah, right?
So now it's like, holy cow,
look at the benefit for me.
Look at all these things he's gonna do for me
in exchange for my seven minutes of my time.
That would have gotten me to take the card to my office.
Instead I looked at it
and I kind of smiled and I put it into the trash.
And so, hopefully the person
who sent this listens to it
because it's a good idea for them.
But for all of you guys,
I want you thinking about that.
When you're asking somebody for something,
and it doesn't matter how small it seems to you.
Like seven minutes might seem like
a small thing for you,
but for me seven minutes is never seven minutes either.
You know, there's gonna be 10, 15 minutes of prep time,
I have to stop whatever I'm doing to do this thing.
So that means it's almost 15, 20, maybe 30 minutes
of swing time for me to do a seven minute interview, right?
If I was to sell that it would be 5000 bucks or more.
So it's like, hey, I gotta go make
at least $5000 worth of value for Russell
for him to take this time out to go and do the thing, right?
So start thinking about every single time
you're asking somebody for anything
it's just coming back realizing I need to make an offer,
I need to make an irresistible offer.
Even though it seems like seven minutes
is not that big of a deal, it's huge for Russell.
Or it's huge for whoever you're promoting or you're pitching
on whatever the thing is that you wanna do.
It's the same skill if you ask an affiliate,
if you're asking your an interview,
if you're asking a customer.
We need to become better at
creating irresistible offers, okay?
I'm gonna preach that over and over and over
and over and over again.
In fact, we're working on a challenge
where we're gonna be working with you guys
to get your first 1000 bucks,
or get you to your first million,
whatever the next, the next one from aways
that you're looking for for your business.
The majority of what that thing is gonna be
is teaching us how to create a irresistible offer.
And so you've really gotta start thinking about
every single aspect of your life.
If I was gonna ask a girl out today,
I'm not gonna come out and be like,
hey do you want to go on a date with me?
I'm gonna say, I've gotta create
an irresistible offer for her.
I'm gonna say, hey, I don't know if you know,
but there's this really cool band
that's coming to town.
They're one of my favorite bands in the world.
What we'll do is before we go to the concert
we'll go get sushi, 'cause that's my--
be like, what's your favorite food? Sushi?
Cool, we're gonna go get sushi,
and we're gonna go to the concert.
After the concert, a bunch of us are
hiking up this mountain and we're gonna
watch the sunset or the sunrise, or something.
It's gonna be amazing, so whatever, right?
So I'm gonna create a really good offer,
'cause then it's like,
then the person we're asking on a date's not saying
okay, do I want to spend the night with this person or not?
They're saying, holy cow, if I spend the night
with this person look at the benefits that come back to me.
What's in it for me?
That's what your prospect is always saying,
no matter what the offer is.
No matter what the pitch is.
No matter if you are pitching a date,
pitching a promotion, pitching an interview,
pitching a sell, whatever it is
they're always thinking what's in it for me?
So you have to make that so irresistible.
How do you create, how do you make a stack slide?
Like go back to Expert Secrets,
study the stack slide section.
Making a stack slide for everything.
Literally everything, your entire goal is just
make the thing that you are asking them
so much more valuable than the thing
you're trying to get in return, okay.
If it's money, if it's time, if it's whatever.
Make the thing you're offering them
so much more valuable than what you're asking in return
that they have to say yes.
If you want more videos like this,
that're gonna show you the actual step by step,
the how to, please subscribe to the channel,
turn on notifications.
I'm gonna keep on dropping gold
and dropping bombs for you guys
because it is your time.
The opportunities are here and I want you guys
to grab your piece of the opportunities
that are here in the backside of 2018.