Do you know the difference between vision and mission statements? Most
people get this confused, in this video I'm going to share with you exactly what
those differences are, and give you some great examples, stay tuned to the end of
this video because I have something really cool that's also going to be
impressing the people that you report to, some cool wow tips, hi if you're new
here welcome, my name is Adriana Girdler and i'm a Productivity specialist, don't
forget to subscribe to my channel and I'll be bringing you a new video every
Wednesday. I do tons of workshops with my clients
regarding vision statement and mission statements, and one of the biggest thing
I get is, Adriana what the heck is the difference between a vision and mission
statement, well I'm gonna share with you exactly what that is, and give you some
examples, let's get to it, what is a vision statement, well it is an
inspiring description of exactly where it is that you want to go in the
long-term future, so we're talking about the where, 10 to 15 years is usually the
guideline of how you see it, it is something that you should be using in
order to make strategic decisions, and it should inspire your people, it should be
a rallying cry as to why we do, what we do, and even more importantly something
that I really like to stress with people about vision statements, it should be
the first thing you d,o where do you want to go, and how do you see your
organization, make sure that the bar is high, and as an example of this, so that
people can relate, is think of JFK and landing a man on the moon, he had a
vision, and the vision was to land a man on the moon by the end of the decade and
returned him safely home, wow what a vision that is, what vision
statements are all about, inspiring so that people can understand what they are
trying to achieve, what is a mission statement
well it describes the business objectives, the direction, the goals, the
strategy, all in order to achieve the vision, missions can be more short-term,
in fact a lot of times mission statements will change as you get closer
to your vision, and it really is supposed to be a tool link to your strategic
planning, so to continue on with the JFK example that I was giving you,
he had the vision to land a man on the moon, return him safely back, and the mission
statement, or actually his mission, so they had multiple missions in order
to get to the vision, and with every mission that they had or aka mission
statement, and they achieved it they were able to redo that mission in a better
way to get them closer and closer so, mission statements are excellent, do the
vision first, mission comes second which is going to really support the
objectives, and the business as is from present day, to where you want to go in
the future, vision and mission statement examples, so here are some good vision
and mission statement examples that I want to share with you, first and
foremost Amazon, Amazon's vision to be earth's most customer centric company,
where customers can find and discover anything they might want to buy online,
now here's their mission statement, we strive to offer customers a lowest
possible price, and the best available selection, and the utmost convenience, so
here's a really good example of how the vision is aspirational, where do you want
to go, and guess what they're kind of close to it already it's quite amazing
how they truly live and breed their vision, and their mission statement is
really more on that whole strategy and goals, and objectives, they're very clear
with how they're going to go about doing it, so remember, it's the where and the
how and really good example of how they use both, and here's another vision
mission statement example, Patagonia, Patagonia if you don't know who they are,
they're an outdoor apparel company, now here is their vision statement, a love of
wild and beautiful places demands participation in the fight to save them,
and to help reverse a steep decline in the overall environmental health of our
planet, and now here's the example of Patagonia mission statement, build the
best products, cause no unnecessary harm, use business to inspire and implement
solutions to the environmental crisis, so here's what's really nice about this one,
is that it is very specific to the inspirational part why
we do what we do, and where we want to go with it, again slightly different from
the Amazon one, but still impactful, now that you know the difference between
vision and mission statements, it is now time to wow the people you report to,
and I have this amazing checklist that's going to give you top 10 tips on how to
do just that, if you like this video please give it a thumbs up, subscribe to
my channel, and if you can share this with the people you know, because how
cool it is to actually get everyone on the same page with vision and mission
statements, that all being said, until the next video, you have a fantastic day and
I would love to hear from you if you have any examples that you want to share
with me in regards to vision and mission statements bye