I paid 5 strangers to design a logo.
Let's see how they did. A little bit of backstory to this.
I'm a Graphic Designer and I'm always looking to increase my knowledge as well.
We own a design agency, so seeing what other people do is really important.
So we've given these 5 strangers who are known to be designers
a brief about a product that we need to have a logo for.
The product name is Treeze and it's a fruit sorbet company.
The idea being that there's a way of freezing sorbet or ice cream
that are a lot more economical and better for the environment
than we normally see. With Treeze, uses isochoric freezing.
It's a new freezing technology that requires lower amount of energy
to get the same result. That is our USP.
You can see the brief down below if you want a bit more of an indepth look.
But essentially what we're looking for in this logo
design and branding is like a luxury premium feeling and
maybe a bit detailed, but staying along a minimalistic line.
So we want something completely unique.
We've left the brief pretty much open for interpretation,
but I think it's important to give them some guidelines within the brief.
I have not seen them yet, so this will be my real reaction.
The platform we're using is DesignBro, and
they are an award winning designcompetition website.
DesignBro are different than any other design competition website.
They choose a very limited number of designers, which is like 3 to 5.
Each designer gets paid, but the one who gets the work completed
and the one who is accepted for the work gets paid a little bit more.
Overall this process costs $2,000.
Okay, so let's check out the first designer.
First of all, I love the idea behind this.
It's pink.
It shows that it's a bit more playful.
It shows the fruitiness of it as well.
What I love about the logo is the playfulness of it.
I don't know if it goes more into the premium realm of sorbet.
But the problem that you have with doing overly premium is
that it would take away some of the characteristics.
You don't want it to look too luxurious.
Harry says the brand name immediately inspired me
to create a connection between a tree shape and an actual sorbet.
This way any product type can be easily highlighted on the packaging.
It uses background for the logo.
I think the coolest thing about this design and
the one that makes it the most unique is the leaf inside of the E.
Obviously, it's a bit of a trendy name, which is going to be good for everyone.
And you've shown that the leafs inside of the E.
The counter as it's known in the E, works really nicely.
It's really readable, but also has the brand uniqueness in there.
The typeface again, for the logo is really legible.
There's no problem reading it, but it's very chunky as well.
So it gives that playful feeling.
It's not like too serious.
It looks premium, but it isn't too serious.
Very hard to get those together.
Something that looks premium but not serious.
If you look at the T very closely, there is sort of
this leaf shape coming out of it, or this branch.
It's a very small branch with no leaf on it.
I get the idea because of trees, but that little shape is way too thin
in comparison to the other type.
That little stamp on the T is not going to be noticeable or seen when it's so small.
But what I do like is just the T in general.
If you just got rid of that, you wouldn't really need it.
Although there's an argument here for uniqueness
the T inside the circle would have to be heavily branded with the assets around it
for it to be recognisable and make people aware of the brand.
If they're seeing it out of context.
The packaging though looks amazing as always. You've got the tree bit here.
The ice cream or the sorbet is actually looking like it's on a stick, a tree.
I like the typography all the way around it.
But again, the only problem is there's nothing unique about any of the logo type there.
Aside from the Es, even the T, the icon.
I don't see it anywhere on the packaging, which I would normally have a problem with.
Overall though, I think they've done a good job with the typeface choice
and the product packaging.
By the way, you guys are going to be voting for the winner of this.
In the description down below, there is a link and
when you click that link, you can vote for the design that you think wins
or that you think is the best and that they will actually win.
And we will announce the winner on another YouTube video.
This next one is by Anna DS.
Okay first of all, the logotype.
The logotype itself is a bit different.
A bit, a lot. Gone for a different take here.
You've gone for more of a, I don't know, vintage effect?
Which I kind of like.
You know me, I'm a hand lettering artist.
I love vintage type.
First thing, I love the actual logo type itself, Treeze.
It flows really well.
It doesn't look too premium to me though, although that doesn't change my opinion on the type.
I think it's really readable.
You've got the actual ligature on the Z, which is really nice.
It works super well.
Readable, it's playful and casual.
That's the only issue.
The brief stated it needs to look premium.
Again, I'll leave you guys to decide that.
Does the logo have to look premium or does the packaging have to look premium?
That's a whole different story. Inside of the logo as well
We have the organic fruit sorbet with this sort of like icon on the T.
And I guess that icon behind the T is part of the logo itself.
I like the way that it's, you know, got the organic fruit sorbet around the logo.
But what you've done there is you've solidified it to just that one product.
Maybe that product will grow in the future.
These are just thoughts that I would normally have
when designing a logo myself.
What I will say though is, obviously, the typography for the California blend.
Looks nice.
The product itself looks really good.
Obviously, you got the cherry and the sorbet, within cherries.
I really like that. Typeface you've used
I would love to know which one it is.
So the stamp for the organic fruit sorbet is a nice silver foil.
Making it shiny, which is great.
Obviously, the logo would have been a lot better with just the logotype in there.
I think having those other things around it
aren't really going to help it too much in the whole branding scene.
You want that logo type to just stand out wherever you are.
Obviously, it does already.
I would just take that bit away and just maybe have it on the packaging itself.
There's also a Snowflake, which I guess works really well
because it's designed based upon the story of the brand,
which is about isochoric freezing.
So I like that you've got that in there as well.
It definitely hits the nail on the head for packaging.
I will say that. It looks really nice.
I love these mockups.
And again, you guys know how important mockups are
when it comes to designing and actually, you know, presenting the logo.
So overall, I think the logotype works pretty well.
I would stay away from having the foil bit in the back of the logo.
If I was presenting it, I would just want the logo.
But again, there's packaging involved here as well, and
I think it works pretty well on there.
Designer number 3 is Miguel. First impressions of the logo
I really like it. It's playful.
I mean, it doesn't look too premium but I said it's got a sense of it in there.
I like the fact that the letter forms in there are kind of roughened up.
They're more human, which is what it's about.
The composition of the logo is really nice as well.
You've got it.
So it's a bit more illustrative, which is what you want with this sort of brand.
It's legible.
It can scale pretty well.
I like the arms poking up, kind of like this as a tree.
So I think you hit the nail on the head for the logo.
Now unfortunately, I think the packaging doesn't look as good
as the other packaging that we've seen.
You've gone for a more minimalistic approach on the actual tub
with the California blend, and you've got a few different fonts in there
which is kind of.... to myself
It's kind of making it a bit more complicated than it should be.
Generally speaking, with packaging you want to keep the fonts to a minimum
unless there's an intentional change in there of messaging.
So, California Blend, Royal, Tioga, Black Cherry.
These two are different fonts.
That's a different font.
These are different fonts.
So there's a lot of layers in here, so it's kind of like mismatched.
I would have rather have kept this as one font there.
What I do like though is the composition that you've got going on here.
You've got to remember when you're walking past something in an aisle.
You need to be able to see the brand as clear as day.
If you don't see it, then there's a chance that
a competitor will take the awareness and essentially take the product
which is what the designs are all about,
is to get people to be more enticed about that product on the shelf.
I don't know why it's sort of this crimson, bit strange.
I would have gone for more.
I don't know if it's just like cliche, but more of a green colour
blue, something like that.
There's a lot of takes that you can bring into this.
And again, I'm just reacting to them as I see them.
So it's always interesting to see your comments down below afterwards.
Your ideas and what your thoughts are.
Does it hit the brief?
So fortunately, the only thing that's telling me that this is ice cream
or like a sorbet company is the product packaging, which is, you know, what it is.
It doesn't have to be too literal of the logo.
But again, I would like to see something a bit different
within the design to make it look, you know, like the USP.
The USP says that it uses a different kind of freezing to help the planet.
But that's not taking away anything from the cool design of the logo.
The next one is from Hans.
Let's see how we did.
Wow.
Okay, again a completely different take.
I love the way that you've presented this, actually.
It's really clean, minimal.
You've done it sort of like a showstopper, you've gone from illustrative action.
Again obviously, we've got the tree in there with the Snowflake
which is a bit more literal.
And I know I just like said before, you don't want to be too literal
or maybe you should be a little bit.
It's a very fine line.
It's all about appropriation and balance.
And this is why logo design is such a hard thing to master.
And it's very dividing among the community as to what is good
and what is bad.
What I like about this is the way that you've incorporated
the logo into the packaging itself.
Really well. Obviously, it's readable. The brand is very visible.
You can see the word, Treeze.
You've just kept that very, very simple.
The comma at the end is like a leaf, which I like.
I also like the slightly around the nature of the typography.
That's really important as well.
It shows an element of being human.
Wow.
That's deep, really deep.
I've only found one error on this, and that's the R.
There's a problem with this part here.
Can't remember the name of it in the type anatomy, but
there's a problem there.
I love the packaging.
Really nicely done.
You've gone for a proper sorbet colour.
I like that.
It does look delicious.
It's something that I would pick up.
So although the logo is very basic and quite illustrative,
it works well upon the packaging.
I like the fact that you've got this sort of hill with the tree on it.
And it just shows a bit of the brand story.
And with packaging, you have a bit more leeway to do that.
Obviously, if it was a logo by itself, I think you would get rid of this.
And it would be a very basic logo type.
But again, that's not a bad thing when it comes to this.
Be interested to know your thoughts down below.
And the last one is from Pedro.
Let's see how he did.
Okay, so again a completely different take, again.
I really like it.
So you've gone for a very puzzling logo here.
And I don't mean that in a bad way.
I think it's very unique.
I've not seen this happen before. You sort of take this typeface
and just like, kind of butchered it.
But in a nice composition.
Again, a completely different colour palette too, like that.
So the logotype itself is here.
Treeze, freezing delicious.
You've got a premium aspect in there.
It's a lot more playful and casual.
What I like is that you've actually got the full brief in there.
Such as the Treeze and then freezing delicious.
The slogan.
It's not just the logo.
You've got the slogan in there as well.
Colour palette different.
I don't really see this on sorbet, I'll be honest.
But again, it's the colour palette you've chosen.
I kind of like it.
It's got the earthiness to it.
You've chosen like Earth tones in there.
The packaging itself works super well.
The logotype works really nicely upon the packaging too.
Really easily identifiable.
I like it.
Some of this information is going to be hard to read, but
the packaging itself is what people are going to remember in this situation.
When they're looking for their favorite tub of sorbet or a new one.
They're going to be drawn to the packaging that they like the most.
And I believe that they would be drawn to something like this.
If you're part of my demographic, such as a designer
that likes cool illustrations, I like the way you've presented this.
With the illustrations all the way around the side.
Really natural illustrations too.
They don't look computer generated.
They don't look too clean.
You don't want that when it comes to something organic.
You're trying to get that feeling of natural, helping the planet.
And you do that by roughing things up a little bit.
Making it look like it's from the wild, and it's not been manufactured by human hands.
I like the way that the logotype fits on the top and the side of it as well.
I kind of never seen a logo like this but I guess it works super well.
It's more of like what I would call a modular design
of where you can actually change it up depending on the composition that you want.
So the T, R, E, E all of them in different sizes, it still works super well.
When you squint your eyes, which is sort of like a test I do.
If you squint your eyes, you really try to have a look.
It's still readable and it's still unique and legible.
It's hard for me to bash on this even though I thought I would.
So those are all the designs that we have gotten, again.
These designs have been created by complete strangers.
I don't know these designers but DesignBro is the website they came from.
I think my winner has got to be the last one.
I think the designer for me the one that I believe hit the nail on the head is Pedro.
I like the natural feeling of the colour palette, the design itself.
It doesn't look computer generated, it doesn't look too high and fancy.
It looks premium but it gets the story across.
But it doesn't matter what I think about these designs.
It's all down to who you guys vote for.
So click the link in the description and you can go
and vote for your favorite design.
If you enjoyed this video please make sure to like.
Subscribe, comment your thoughts down below if I've missed something out.
Thanks to all the designers that made this video happen.
And I'll catch you guys in the next video. See you soon.
Goodbye.