So in this video i talked with Derral Eves about a super cool YouTube case
study of getting 10,000 subscribers in less than 20 days and the lessons that
you can learn from that we talked about a super cool event that's coming up soon
and the number one strategy for growing your YouTube channel
seriously coming out
hey what's up everybody Sean here with video influencers help you build your
influence income and impact with online video and i'm sitting here with Derral
Eves who's literally like the YouTube educator of the year every year for the
last 20 years
Oh
legitimately is far as even this channel you're watching YouTube tips online video
tips he's been doing it forever he's got incredible youtube channel of course
we’ll link it up but can you put your story in a snap
you know just a short bio on who you are yeah you know for me I got my degree in
marketing and I've always been curious of how things operate and you know what
gets people to do certain things and I think the biggest thing was graduated
started my own company and did a lot of online marketing
back in those days as the 1999 that’s called spam you know you actually do a lot of
spam yes but in 2005 I was actually on craigslist this is about October and I
was trying to find some equipment for my office and I sound found this little
thing that says you can get one of those ipads are am sorry ipods and it's like
one of those break ipods I'm like okay that's really cool because it's 2005 and
you know this is like the hip thing to do
yeah went to a site called YouTube and i signed up and I had to get a hundred
people to sign up and that's when I actually i started on YouTube is in 2005
late two thousand five and then 2006
I realized that these videos actually ranked really well in google and this is
before Google bottom of it ranked a lot better once google actually purchased
and so that first year my company focused on getting videos produced and
ranked on youtube in 2006 and we draped 865 videos on the front page of Google
that's crazy that's crazy so and now and and that's 16 years deep of YouTube
experience you were there at the beginning
yeah you're like the founder well now i'm not quite the found her
I don't have the billions of dollars that go with that
right right so that's awesome now you've got a great channel and we want to jump
into some practical tips you have a ton of tips and I definitely check out the
tips on your channel but one of the big things and we actually put out a video
recently on it was all about audience retention
we're talking about ranking back then you know the new kind of number one
ranking factor has a lot to do with audience retention but you put a lot of
distinctions in there
what are some ways that the audience could increase their audience retention
yeah well it all depends on where you want to actually reach so there's
different ways to you know
can you get your placement on google then it would be on on youtube
the biggest thing though if you want to grow an audience you want the audience
to really get more visibility into your new audiences that are out there
potential audiences there is you have to have one factor there's one little
metric that you always need to pay attention is its audience retention
yes how long can it do they actually retain on a video and let's break it
down even more
so how long do they watch your video out of 10 minutes actually thirty percent
three minutes
exactly so the the key figures and trust me I've generated a lot of video views
on YouTube and Facebook and build a lot of audience is really really quickly
it all comes back down to being above seventy percent if you can get a bit
above seventy percent
youtube will promote the heck out of you you will always on suggested videos and
if you can get this sweet metrics there's a couple other key indicators
that are on it can get that then they'll actually start recommending you in app
so they'll actually push it out even if it's not related
and that's where I've seen a channel this is no exaggeration where they were
at this time last year had a thousand subscribers are now hitting three
million
geez so I mean you can really really great can you talk just briefly on those
other metrics
yes so there's there's a couple key factors to the first one definitely is
audience retention which is is really really key but it's also the engagement
that that people actually so are they liking are they commenting are they
sharing are they actually posting on there are other social profiles so
there's a metric got it that you would want to look at as well
so for the video influencers that are watching if you they had a few questions
and a filter to put their videos through what are some ways they could maybe
reverse engineer I mean they might see that it's bad but then how did they say
how can i make it better what are some of the ways to improve their that's
great
so one of the things that that everyone should do is literally do all the
preparation that you need to do for the content but then analyzed and adjust
because you make tweaks
hey why did I get this peak in this video so right here
there's a peek over a hundred percent well what are they doing there rewinding
because they're finding that content valuable or it's funnier is engaging
that they wanted to rewatch that and so you can look at different points and it
makes it really easy in the analytics that you're able to do when I dropped
off right here what was i doing right here well I disconnected from the
message and so all it is is learning from your mistakes and improving on the
things that you find that you didn't even know that we're actually working
that's huge and super practically going to you to channel click creator studio
go over to your analytics your audience retention and then just watched those
and you know what gets measured can be improved definitely definitely and I
think the biggest thing is setting up time that when you actually go and plan
what you're actually doing for your channel the ego back to see what's
actually working
I there's a lot of people that i do consulting for and they are really
focusing on a certain area and yet they don't go back through their past library
sale
my number one two three four five top videos where these topics and they're
all the same topic
yeah well maybe I need to do more content on that and that's where a lot
of girls can actually come and it also does this to it it brings up those other
videos and suggested videos
amazing i love it i love it so let me give you a hyper hyper tip for everybody
out here because everyone wants to really get their audience retention
there
one of the ways to do is have series playlist and if you can actually put
videos in a place that it's in a series
youtube will group them together so that they always kind of wherever they go
that can be associated with that and you can get a lot more session watch time
which is really really important that helps your channel so specifically and
that is you create a playlist but you say this that there's a certain box you
check for a series right back
yeah and so you make sure and then you can put it in a different series you
you can't put in a different seriously put it
a different playlists sure so you can add videos elsewhere got it so
definitely take advantage of series playlist you could probably dive deeper
in on your channel is now switching switching gears you have another really
cool project called geekify guys I do i do and it's kind of a new project and
give us just a quick synopsis a little bit of background so I'm a workaholic and my
wife's like you need a hobby I'm like okay I tried golf and it's boring
because you're 4 hours out getting sunburned you know and and she's like
all you need to do something when you start a YouTube channel and I clarity
have a youtube channel right
yeah but you know I have an idea I have all these crazy ideas and I'm like okay
I don't have a lot of times but i want to create a channel where I can
collaborate with some of the funniest people on the earth which is YouTube
influencers right and just do fun things like things that I used to do when I was
a teenager so that's kind of my midlife crisis channel i love it
yeah how but we started and it's really different it people are like well you
can do this full time like no I'm only allocated to two days a month that we
actually shoot content for yep and we shoot six episodes and we put them up
and over the course of a month that's that's really really cool
now specifically though the channel grew to 10,000 subscribers really quick
really fast and even 20 days which is which is insane but she really attribute
that to one thing we were talking before what was absolutely so one of the
biggest ways to grow is to have other people that have audiences and you
collaborate with them now
collaboration like well you know why would somebody want to collaborate with
you
I'm not as big as you and we actually had in our first collaboration we had we
had a channel that had over two million subscribers another one that had three
million subscribers so on and so forth you actually have to have value that you
offer them and the value that that we offer them from our channel was a
creative video
yeah that's something that I oh my gosh that's so cool like you
you shot drones out of the sky with shotguns yeah or you know you're doing
dirt bike jousting with bubble wrap yeah you know just fun stuff crazy stuff and
that's the thing is if you see the channel you could you create a concept
that was very cool and then you invited people to be a part of it and you were
going to do the heavy lifting of the production
absolutely yes
they were able so the question becomes maybe what ideas cuz you create that you
could then invite others into and then create momentum of that and it's all
about friendship - I mean here we are at a conference and it's getting to know
people and and not really say he was collaborate when you first meet
that's the last thing you want to do you want to get to know them personally
yeah and if there's like some type of friendship or bond and that's when you
say okay let's
that's great maybe there's something that will work maybe something won’t
very very good now you also speaking of YouTube tips and really just growth
hacking one of my favorite word's video you run an event called vid summit
absolutely and so what's good something all about
so there's a need out there I've gone to a lot of different conferences and I
wasn't really getting the need that I wanted which is practical
real-time case study hard core strategy that deep ties into it like you come to
an event and they'll have a panel and they'll talk about stuff that worked
three years ago or you know it's just not necessarily has to do with anything
so i started a conference three years ago and the whole purpose of this
conference was to really deep dive give actual case studies and so on and you
actually attended - yeah so I popped in last year and that's actually what i
love because i'm kind of I'm into that side of things
you don't just want the inspirational but you need that informational and
strategic and how do you actually apply it right now and and how do you do
actually like super cool stuff I kind of feel like ninjas is a weird word to use
that's the kind of people you bring in the people that are doing really cool
stuff
how are you getting your videos ranked how are you showing up and related
searches and then also what are some things you can learn even you know off
these different platforms incredible incredible things so what are the
details of course we’ll link it all up and description below
but the general details for this year yeah so the vid summits
I held in LA October 19 through the 22nd we actually have some of the most
amazing presenters coming this year
one is the creative director
and I worked closely as the executive producer on the squatty potty and you
know the pooping unicorn the pooping unicorn family you know so i was i was
executive producer he was actually creative director on that he's actually
coming
he actually has quite the resume he actually did poo pourri he also has done
purple and a few other really high converting video ads so he's actually
coming to clean out
we have Dan from what's inside that was able to grow this channel from you know
0 to 3 million subscribers in 12 months
Jason yes he's coming and then we also have the former CEO of new media rock
stars and the list goes on that one person i'm really excited about that
it's actually coming is sean Duras now i don't know if you know Sean Duras huge
snapchatter but one day he decided hey you want i want to be able to move my
audience off one platform and growing audience on another and he is crushing
it right now I mean he's
I mean it's just unbelievable uh you know that the strategy has and he's done
in less than a year
whether it's that's how can you know that the list goes on but so so lengthy
I details up about that check it out and then we were talking before you have
something out that's not really widely publicized but people can watch last
year sessions for free
yeah well it's only two selected groups I don't want this to go out looking
everywhere for you
this is video influencers get exclusive he it really is that people that like
literally geek out on video and really want to know audience development or the
latest ad strategies
you saw my ad strategy is not it's crazy it's crazy yes so like the the latest
cutting-edge stuff we are actually giving away the replay so you can go to
vid a vidsummer.com / vid cast live can just put your name and email in
there and I made you sign up
so make sure to link that up in the description below i know that are ready
please don't share that with people that would abuse it like oh yeah so if you're
just for you the insiders and we know if you're watching video influencers you
are die hard you're into the strategies are into the tactics
welcome to the lightround
this is the lighting and 32 coffee or tea
I don't I'm mormon fair enough water yes you do decaf no cat or dog ah none
fish me
remember the fish favorite social media app right now
snapchat favorite place in the whole wide world my house
best show that every influencer should watch good mythical morning
yes good mythical morning best book that every influencer should read help grow
their influence primal branding recommended podcast for influencers
vid pal
by vidtalk podcast last thing you grab it out of the fridge
celery which is amazing i don't know how that works New York or LA
New York would you rather never watch another movie in the movie theater again
or never go on any of the social media apps ever again
I would never watch a movie again because that would rather watch it on
bitorrent
let's not lose our cool then we're no better than the Machine this is a joke
I don't do that I promise if you were in a zombie apocalypse what one
thing would you
you know take with you my food storage room because it has all the ammunition
and guns that I need to fight off zombies
brilliant lightning round
that's awesome well lastly where can uhm people find you and then one of the
latest project that she would want people to check out
well I mean for me I stayed really busy i got a lot of different projects but
you can go to my youtube channel youtube.com/DarrelEves
we've got a couple you know after squatty potty success we got approached
by a lot of people we have three projects that we're doing and we just in
time because we're actually share all those case studies at vidsummit because
they launched august-september and october so right just before vid
summit so will be fun
awesome awesome thanks so much for coming out appreciate it ohh what’s going on
man good to see ya you're all smiling when you come walking by its like i want to say Hey but I can't do that
you ready I don't even know the lightning round is but I'm ready