You might be trying to decide if you want to start a YouTube channel in 2019
honestly I can't blame you because I'm doing it now and it is easily the best
decision that I have ever made in my life it is the funnest job it makes me a
lot of money and I get to do what I want when I want to do it in today's video
I'm gonna teach you the exact steps and things that you're going to want to
consider if you're thinking about starting a YouTube channel in 2019 so
that way you can actually take it scale it super quickly and then make some
money at the same time alright welcome back everybody my name is Jordan Steen
also known as Cereal Entrepreneur and at this channel we talk all about starting
a marketing agency or building a personal brand which is basically that
YouTube channel that we're talking about in today's video so if you're interested
in any of those topics make sure you hit the subscribe button and the
notification bell if you're trying to build that YouTube channel trying to
build a blog and trying to make money online you're gonna want to make sure
you do that essentially if you're looking to start a business on YouTube
and you learn the marketing side of it you're pretty much guaranteed to have
success with your campaigns so let's talk about what you actually need to do
what tools you're gonna want to look out for and how you want to build your
channel to actually get the views and the engagement and audience that you're
gonna need to make money on your channel oh and PS make sure to stay tuned to the
end of the video and I'll give you the entire checklist of tools equipment and
software's that we use to make sure that this basically this YouTube channel
works out and runs really smoothly so to break it down simply there are five
things that you're going to want to look out for and really start off with when
you go to plan you know how you're actually going to build your YouTube
channel the first thing you need to do is you need to research your topic in
your niche though you have a topic or a niche that you think people are
interested in there might be a better way to leverage traffic already coming
to YouTube because you have to think about it people go to YouTube with a
specific intent they're usually going there to find something so they have a
specific search in mind right so you have to figure out within your industry
and your niche how are people searching on YouTube to find out information about
that product a good example is a lot of realtor's
like to go out there and they try to sell their homes using YouTube and so
they'll put up pictures of the homes that they're selling or buying when's
the last time you actually went to YouTube just to find a home in a
specific area and watch the video there the only time you ever would is if
you're actually going to the channel and it's via the website right it's embedded
on the site so that's where a lot of people get it wrong they they take the
wrong approach to YouTube with regards to what their audience is actually
looking for but if that same realtor took their channel and made it into a
DIY for home improvements that would actually interest people who are
homeowners which they could potentially sell to right so it's understanding how
YouTube works number two is picking your video style
and then doing some competitor research you actually have to stick to a similar
style you can't just do you know all kinds of crazy videos and then you go
into a informational educational style video and then you go into a review
style video people start to kind of lose what your channel is really about so
pick one style of video and then do some some research on your competition to see
how they're actually building out those same style of videos and then add in
your own Flair the third thing is actually creating the video right so you
actually have to get into the production process where you're creating scripts
and outlines you're doing research to figure out what topics to cover once you
actually get all of that together you actually shoot the video right and you
segment that out then you go into post-production where you're actually
editing the video to be put onto YouTube you're creating your thumbnails getting
your descriptions and your tags ready because all of that is super important
you can't just kind of wing it and expect to have a great result there does
need to be some planning involved number four is engaging with your community and
this is where a lot of people lack they start the channel and then they don't
respond to the comments that they're getting right you have to actually
respond to comments people are leaving those comments because they want you to
engage back not to mention it actually helps show your video to more people
when you respond to their comments because they're likely to respond back
and YouTube's algorithm looks at that as good engagement finally number five is
monetizing your channel and you can obviously do this through ad revenue
that YouTube pays you basically when they put those ads on the beginning or
in the middle of one of your videos they pay you for that
but there's really other ways that you're going to want to look at to
actually monetize your channel for example with our channel you don't make as much
from ad revenue it is a good income stream but really most youtubers are
making money selling courses doing affiliate marketing doing partnerships
and collaborations there's tons of ways to do it and that's what we'll talk
about a little later in this video alright guys so now that we have gone
through some of the information you're going to want to know let's go ahead and
jump into YouTube and I'm gonna show you how to get your channel set up the right
way and optimized login to a gmail account if you have a business account
go ahead and log into that account and then just click create a video or post
and then upload video now all you have to do is right here it says use a
business or other name you're gonna want to do this if you're not doing it just
for fun if you're doing it with the intention of making money go ahead and
do this because it's gonna make a brand account for you and then you just enter
in your brand name so for example I don't know tom's tools maybe is a tool I
don't know he's going into fixing stuff and then it's going to set up your
account now you can actually begin to upload videos we're in here for Tom''s
tools but all we're going to do is we're gonna come in here we're gonna click
this little icon right here where it says YouTube studio beta and that's
gonna take you to the backend manager for your channel and this is where you
can actually go in and start updating everything for your channel your your
About section here's actually what I'm going to to ya I'm gonna show you guys
how to do this basically you're just gonna go into settings you're gonna set
up all your general you're gonna do your other settings you set up your advanced
channel settings so that's gonna take you here and you can set up your country
wherever you're from any keywords related to your your brand you're going
to want to do this um so for example at Toms tools we would do tool
I don't know tool guides and then you're going to want to put parentheses around
each one how to fix cars I don't know you know just keywords related to
whatever the topic or channel is going to be about you guys get what I'm saying
if you have an AdWords account really you need to set up an AdWords
account and you need to link it here that way you can integrate your AdWords
ads with your YouTube channel so you can see the data and analytics you're going
to want to make sure that you allow your channel to appear in other channels
recommendations definitely make sure that's on and then set up your Google
Analytics account and make sure that you set up your property ID here ad
so that way you can look at the data in your analytics account next thing you're
going to want to do and actually you can see it actually took me to the classic
creator studio because they're still in the process so next year they're going
to have beta uploaded full time for everything they still haven't made that
transition yet and honestly I don't see them making it in January because
they're still working out a lot of the kinks with the old platform so we're
going to continue doing this through the Creator studio because a lot of what you
do will still be redirected over here anyways but you're gonna go into you can
click channel again and it'll do the drop down you can see these are all the
eligibilities you won't have and will have your in you're eligible to do live
streaming instantly which is great as a brand account you won't be able to
monetize and you won't be able to do custom thumbnails until you are a
partner ok and what that means is you have to have 1,000 subscribers and a
minimum of 4,000 hours watched in a 12 month period
that's a roughly 250,000 minutes because YouTube shows it to you by how many
minutes are watched and then you also get the ability to upload longer videos
longer than 15 minutes so those are things you're going to want to consider
in the beginning if you want to do a longer style how-to video you're going
to have to break it up into two parts until you get that ability you won't
have super chats you won't have custom URL a lot of the features are taken away
until you're a youtube partner after you get done there we're going to go back to
dashboard then we're gonna click view channel and it's actually going to show
me my channel and what we're going to want to do is click customize channel
because we're now we're gonna upload there we're gonna customize the front
page so you'll want to do you'll want to update your channel art and basically we
I'll put it like this if you guys want to see the optimization data behind the
channel art for example how many pixels the channel art should be how you should
actually build your channel art to you know focus your content your copy make
sure to check out our blog article that's going to be right below this
video in the description or just go to CerealEntrepreneur.Academy slash
free - training and you can find the newest articles there or you can just
search for the title in our blog and you'll find this article next you'll
want to go to your About section and add your channel description okay and this
is where you actually update your description what I recommend doing is
being very direct okay if your job is to if you're goal
in your channel is to teach people how to use tools then it should say my name
is so-and-so and I'm making there and my goal is to show you guys and you really
want to limit that because and the reason why I'm saying that is because
there's a preview of the description of a channel whenever you see someone's
channel and you want that to be very quick because you don't have a lot of
room you don't have any words that you're allowed to put right there to
optimize that space so you want to say exactly what you do in the first like 20
words of your channel description and then make sure to include other keywords
after that because YouTube uses those keywords to determine what your channel
will be about so those are a bunch of really good tips right there your
location as well make sure that is set you can enter in your business email so
that way people can get in touch with you and then you're going to want to set
up your links for your site it's so simple you get five custom links right
here and then what you can do is you're gonna add and then you select like your
website URL and then you'll title it website you'll select another one you'll
do Facebook and then you add your Facebook URL select another one
Instagram and you'll want to add all of those here because of the fact that it's
going to be a way for them to find you on other platforms and message you
directly messaging isn't really the greatest yet on YouTube they're getting
better at it but it's really still kind of archaic in my opinion so that's why
you want your other social channels visible so that way they can find where
to message you if you have other people that you're working with or other
influencers with large channels that you're going to be able to kind of
collaborate with starting off then you'll want to add those channels here
as featured channels and have them do the same for you so that way you get
more visibility but that's pretty much it you can go in and set up playlists if
you like if you don't have a ton of videos it's not really you know
necessary to do that yet but you will want to set up playlists eventually
discussion is where people are allowed to chat and there's open comments and
stuff like that so you can comment your followers can engage there as well so
again monetization when you reach partner status you'll come in here and
you'll actually click this and it'll be enabled you'll just click the enable
thing it'll be right here though you'll click enable but make sure that you set
up an adsense account adsense is how youtube pays you out for the ad revenue
that you generate so you'll set up your adsense account you'll link it here and
then you'll verify your actual Page I can actually verify right now
just by doing a verification via of text and all of that we're not going to do it
for this because it's a test Channel you'll want to do that for your channel
as well but you'll also have to go through another verification process
when you actually get to monetization now again you're not gonna make a ton of
money I'll put it to you like this we get about a hundred thousand views per
month on our videos without promotion and they generate roughly 750 to $1,000
per month just depending so that's thing you're not gonna make a ton of money not
enough to live off of so how do you actually make your money well there are
a few ways to do that you can build a website so we'll show you mine
that sells online courses right so we sell courses teaching people how to
build their digital marketing agency or how to build a personal brand make money
with YouTube and blogs so that's how we chose to make money now say you're Tom
the tool guy well you could create specific lessons that are only for
people who have paid a premium amount right to receive those lessons and
there's specific things that your audience will be looking for another
thing you could do is create a media site and that media site you could place
ads you guys have seen like the banner ads and stuff on websites well that's
what those things are doing they're making that website money and people if
you're driving and if you're driving enough traffic to that site then it's
going to make you a decent living you you can make ten thousand twenty
thousand a hundred thousand dollars per month in ad revenue if you're driving
enough traffic to a site another thing that people do is start an e-commerce
store so you guys have probably seen people who sell brands so for example my
buddy Maxwell Finn created a company called startup drugs and startup drugs
is just a entrepreneur related apparel brand and they just sell entrepreneur
related shirts hustle grind you guys can see Monday's don't suck your job does
that's what that's us that's pretty cool so this is another way to make money you
can sell people your merch you guys have heard of people selling merch on YouTube
that's what the gaming channels do and people who do music channels so sell
merchandise that's a way to monetize your channel another way to monetize is
to sell consultations to people you can actually get on the phone or do a Skype
call and just sit there and talk with someone and train someone on how to do
something and we charge for example $350 for one hour of training so there's
trust week there is tons of money to be made when you make yourself an authority
in a niche and you're something you're passionate about finally one of the last
ways that you can make money is by getting brand promotions or sponsorships
and what that is essentially is basically if you're in let's say the
skateboarding niche and Burton comes to you and says hey we have a Burton
skateboard that we want you to ride and promote we'll pay you $10,000 to do that
plus you can keep the board you just made $10,000 to promote and do a video
for Burton right and so there's several ways that you can work in monthly or
even weekly partnerships with new brands and make money off of them paying you to
promote their stuff or review their products one of the biggest industries
is the toy industry there's people on here having their kids review toys there
is a article I was looking at the other day of kids making twenty two million
dollars per year to review toys now the next part is creating videos and what
I'm actually showing you right now is a script for this video that we're
shooting right here so you can see the duration hook make sure to stay tuned
and we'll tell you how to get the other things here's the first intro that we
started with here's the steps to set up everything that we're currently going
through here's the step that we're on right now so that's what I'm saying is
it's all about the execution and then once we get this outline written and I
shoot it then we have a whole team so let me go back I'll show you the rest of
the part you know we have the topic is submitted we have keyword research for
the video we have an outline and a script submitted we have first drafts we
have proofing stations we have final revision submissions we have
transcriptions and then we have a scheduled post and all of these people
are all doing different jobs to make sure that that gets done but what I'm
saying is you do need to start adding some structure to your channel to
creating the videos and doing the research to find keywords and all of
that which by the way if you guys want keywords and how to actually figure out
what topics or titles to discuss in your video so that way you actually rank
you're gonna want to check out this video on the top right hand corner so
that way you can we put basically we put together a video showing you how we have
videos and/or create videos to actually rank and get us views we only have
16,000 people who subscribe to our Channel but we're making about anywhere
from thirty to fifty thousand dollars per month in revenue now other than that
video on keyword research there's lots of other tricks and tips and tools that
I've already engaged really that I've already put together on creating a
YouTube channel so I want you to do a couple of things if you want to learn
about how to optimize the videos when you upload them how to get the most
traffic all of that and what I want you to do is you're going to go right below
this video in the description and find our link to the blog article because
what we've done is we've written out a full explanation of how to optimize the
videos not to mention how to become a partner how to monetize how to build
better channel arts and profile images so make sure to check out that blog
article for more descriptions we don't want this video to get too long so you
guys make sure to check that out again right below this video in the
description that's it for this video but since you guys stayed until the end I told
you in the beginning that I would tell you how to get access to all of our best
tools and resources to build your own YouTube channel or personal brand so
what I want you to do is just go right below this video once more in the
description at the very very top of the description you'll see the link to our
personal branding checklist just click that and we'll send all of that
information plus a two-week training on how to start your personal brand and get
the actual you know traffic going to your site and your channel
going very very quickly but I'm gonna get out of here guys I will see you on
the next video so until then Cereal Entrepreneur out ready to start living
the six-figure work where ever be your own boss lifestyle will at Cereal
Entrepreneur Academy we'll teach you how to use a laptop and Internet to start
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see you in the
course Cereal Entrepreneur out