How to Make an Online Store Quick and Easy with GoDaddy 2019
Hey there, it's Darlene, and in the next few minutes we are going to show you how to
set up your website to sell stuff online. And when we are done, your online store
will be live and ready for your first customer. In this video, we are going to get
our store set up and designed, upload pictures of the products we are going to
sell, and get ready to accept payments. If you want to be successful you need to
have your own online store and also be everywhere that customers are searching
for your products as well. That means making sure that you have listings on
Amazon, eBay, Etsy and other marketplaces like that too. We will show you how to do
that as well. Ready to get going? Start by clicking on the link in the
description below. Here we can get started by clicking start your free
trial. Let's go! We see the option to create an account.
We will need the usual suspects, email username and password. Now that we have
an account, let's get started with our online store. We are going to build an online
clothing store. If we were a jeweler or cosmetics retailer, we would select that
business instead. We are all about the fashion here, so the name of the store is
Fashion First. Now we see suggested pages, stock imagery and more. We will look at
this in a bit where we can change as much as we like. So, first things first,
people need to be able to find our store. Let's make sure they can. We included
some of this information when we created our store. Let's make sure people can get
to our location and call us if they want to.
Now, we want to make sure folks can find us online too. Let's set up our domain name,
which is the thing customers will type into their browser when they want to
come to our online store. We have a couple of options here. Our store comes
with a free domain on GoDaddysites.com which is cool. This is what we see on the
page right now. That being said, we have the option to use a custom domain name
as well. The store will work fine either way. Now, we want to see what we can do to
make sure that we show up in search engine results. The search engine
optimization feature helps us optimize the content on our store to help
visitors find us on the web. That is a good thing! We also want to connect our
store to Facebook and Insta profiles. We can do that here too. Okay, we have the bones of
the store in place now. Seriously, that is all it took. Pretty cool! Let's start
adding some products. To do this click on the shop section. Okay, here is where our
store will be, we just need to add products. For each product all we need is
the name, the price, and at least one image. Pretty simple.
We can include a sale price as well. The top is marked down to $34. Bonus!
Our tax category is standard, so we are not going to mess with that right now.
We need to be able to identify everything in our store uniquely. Our online store
system here automatically generated a SKU (stock keeping unit) for this item.
We will also leave that as-is. Again, easy-peasy.
Okay, we will likely have more tops to sell. Let's create a "tops" category to bundle
more items like this. This is looking good. We will also add a short description.
We can track the inventory for this product. Let's note that 50 are available
in every size. We can also include sizing, colors, and customizations.
A big part of selling online is managing shipping. We need to get our stuff set up
for shipping as well. Since we're going to be selling to
people all over the country and maybe beyond, we need to get this dialed in.
Assume standard shipping methods apply to this product. We will look at our
shipping settings in just a bit. All finished! Save, and now our first
product is ready to sell. Let's add a couple more products quickly so our
store has a bit more life. We will add a handbag,
and a jacket.
We will leave it at that for now. Let's click all products to see our product list.
Now it's time to turn on payments. There are few different payment options. We see
that our store is already set up to take PayPal. This is an easy, fast, and secure
option. We can also connect to a Square and stripe if we had an account. Or come
back and add these payment methods at any time. Offline payments are always an
option as well if you're old school. We are going to start with PayPal. The PayPal
button will automatically show up as the payment option when a customer purchases
one of our products. We will see this in action a little bit later. Okay, we are in
good shape. We have our store set up, our products in, and we can get paid.
Now, let's make sure we can get these products into the hands of our customers.
Time to enter the wonderful world of shipping. Visitors can shop and purchase
our products so let's make sure they get shipped. We can elect to offer free
shipping any time, or base it on a certain order threshold. Our threshold is
50 dollars. If the order minimum is not met, we will charge a flat rate regardless of order size.
Save, and our shipping is all set.
Okay, let's publish our store so we can start selling. Click "edit and publish site"
to get back to our site builder. We should customize the look and feel of
our overall site before publishing. First we will choose a theme. There are several
options to choose from. Urban, maybe more earthy, or craftsman.
We can customize our colors and fonts. If we already had brand colors, we could
enter a custom hex code. There are font options as well to align with our brand.
Let's swap out our cover image.
Since we're selling mostly clothing, there are a lot of options to choose from
within the provided photos.
Let's punch up our brand a little bit and edit the headline.
We see our products are showing up as featured on the homepage. Right on!
Now, let's go into our shop. Nice, all our products are here and they look great.
Products will show up here as added and we can continue to create categories to
keep things organized. We can continue to add content to our site but today we're
focused on getting our store up and running so let's delete these other
sections. We should preview our store before publishing.
Here's both the desktop and mobile version. Clicking through, everything
looks in order. Publish. Wow, our store is live and we are like
eight minutes in? That is amazing! We can make changes at any time which is great
since we'll want to add more products and add more content. Here is our site.
Let's check it out and make sure we can add a product to our cart.
We need to fill out a little information here including address since we are
pretending to be a real customer. Here you can see the payment option we are
using is PayPal. Our store looks great and it works. Awesome! We can also list
our products on major marketplaces like Amazon, eBay, and Etsy. Let's take a look
at marketplaces. Here we see the options. Amazon is a popular choice.
we need an Amazon seller account and once that is established we can connect
our online store to start selling. Same thing with the other marketplaces.
Let's go look at some other options. We can optimize our stores with SEO, send email
campaigns to drive traffic, or even create a Facebook page. We will also have
the ability to receive automated text messages to track orders. Our store is
live. What is next? Are we getting visitors, sales? It is easy to monitor our performance.
We can log into our dashboard to see recommendations to optimize our store
such as getting our business listed on Google, leveraging search engine
optimization tools, or adding email marketing to keep customers coming back.
You can also view stats about our stores performance once it's been up and
running for a day or so. That's it! Hopefully this video showed you how easy
it is to create an online store to sell your products. Check out and subscribe to
our YouTube channel for more videos about how to make the most out of your
business online. Thanks see you soon!