there are five main things that effective and professional lego designs all have or at least
they have most of these things and i'm also going to sprinkle some really useful tips throughout the
entire video so let's get started and sponsoring today's video is pork and dot design offer you a
great way to register your portfolio website with the right domain name learn more about that later
as well as the generous coupon code that will give you a domain name completely for free the
first of five checklist points is to make sure the logo design is tailored to the target market and
expresses the brand's vibe to the target market okay so that sounds like a mouthful but let's
quickly break it down the brand vibe or sometimes known as the brand personality is just the way
that you want to make the target market feel when interacting with our brand kyle golding the ceo of
the huge marketing agency the golden group said it perfectly with this quote the best branding
connects the most specific target market possible not everyone a highly focused visual directed at
the target will connect the brand to the audience the message channel and tone should all be based
on traits of the best target demographic for that business focus on who you're attracting and not
your own personal style or taste once you know the brand vibe your logo design project will become a
whole lot easier look at the fashion brand ralph lauren how do they want their target market to
feel they want to make them feel superior and as if they're buying into high quality clothing
made exclusively for a group of people so on the logo we have an image of somebody playing polo on
a horse and this sport is typically played by the elite and the wealthy people in society this is
matched up with a serif typeface that suggests seriousness quality and a superior viewpoint
with just this in mind you can see how the logo is targeting a very specific group of people
know the target markets know the brand's vibe or personality and then bring them together your logo
design really does need to be timeless and this is why i'm so against design trends when talking
about logo designs if a trend is applied to a logo design then it's just gonna become outdated
and it won't be timeless but what are some tips on making a timeless logo well we've already stated
that trends should be avoided and also applies to the font choices try sticking to well-established
fonts that are possibly classics these are the fonts that most people are already familiar with
so keep the logo simple and refined and try sticking to one two or maybe even sometimes
three colors at maximum so these tips coupled with your creativity will help to generate a very
timeless logo design if done correctly adidas have done a great job because they've used the
same logo type since around the 1960s and that typeface is avant-garde gothic their logo symbol
is also simple and has been a running theme throughout their branding for decades
does your logo design work well in small confined spaces and does it work well blown up to huge
proportions as well of course you must ensure your logo is a vector design there are no ifs and buts
about it and no logo should ever be designed in photoshop your logo needs to perform really well
on a letterhead or a business card just as much as it would on a six meter wide billboard branding
specialists and author sonny bonnell kept it short and sweet by saying the best logos are easily
scalable meaning they look great no matter their size the fourth thing on today's video is you have
to ask yourself if your logo is simple enough and when i say simple i don't necessarily mean minimal
it means that the logo hasn't been over designed and there aren't any design elements that confuse
or detract away from the overall message some valid reasons for having your logo as simple
as can be include the design being instantly recognizable simple logos are more versatile and
can be adopted into society easily simplicity in a logo helps build stronger associations
and relationships to the target market and a simple logo design in general is more memorable
so you have the nike logo simple mcdonald's logo symbol adobe apple north face simple simple simple
there are of course exceptions to every single rule out there but as time goes on
many of the busy and complicated logos out there are becoming redesigned to be more simple and more
refined over time and this is happening week by week by week the completion of our checklist today
is this has your logo gone through the design process as a logo designer you should have a
cemented design process that you have in place prior to designing anything often this involves
research concept creation initial designs and refinements without an actual process in place
your logo designs will be less targeted less efficient and they probably will take a lot longer
than they should do to complete so you have a process and stick to your process for each project
after being in this game for nearly you know approaching 15 years now i've come
to the conclusion that it's the only way to go about logo design i'd like to thank the domain
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but of course if you want to learn more about graphic design or more about logo design just
click a video on screen and until next time guys design your future today peace you