- The last thing you want
when you're trying to grow YouTube channel,
is to fall for some of the myths
that are out there around YouTube.
Some of it is just outdated information.
Some of it is just absolutely, completely 100% wrong.
And because that information is wrong,
guess what's gonna happen
when you start taking that information seriously,
and you start thinking that a myth is the truth.
I'll tell you exactly what's gonna happen.
Your channel's not gonna grow.
You're going to be thinking
that you're doing all the right things,
but in reality, you're not doing the right things.
And because of that, your entire YouTube experience
is not going to be what it is
that you're wanting to get out of YouTube.
So, because of that, let's talk about the seven myths
that are gonna hold you back on you YouTube
if you keep believing them.
Starting with, you have to make a ton of videos
in order to get a lot of subscribers
on your YouTube channel.
The reason that this one is a myth is because
you can get a lot of subscribers on your YouTube channel
and really get your YouTube channel
picking up some serious steam with just one video.
As an example, you'll see this video right here
drove over 64,000 subscribers to my YouTube channel.
This video here over 52,000, this video here over 49,000.
This video here over 43,000, 37,000.
And that's just a few of them.
Some of those videos I made
when I was first getting started on YouTube,
some of them I've made within the past year or two.
But just one or a handful of really good videos
can really do wonders for your YouTube channel
and your subscriber growth.
The next myth, actually the next two,
we are gonna be talking specifically about thumbnails.
So this first one is that a lot of people think
that you have to have a face in your thumbnail
and that's absolutely not true.
The idea with the thumbnail
is to simply grab somebody's attention
when they're sitting there scrolling through their phone,
or when they're looking at videos on their computer.
And of course help them identify that your content
in some way, is something that might be important to them.
For example, you're creating a curiosity gap,
or you are just being explicit
in terms of, this is what this video is about.
And look, there are a lot of cases
where a face is not required for the thumbnail.
Like you'll see this in a lot of gaming, videos,
you'll see this in a lot of tech videos.
You'll see this in a lot of sport videos.
For example, if you were making videos about baseball
and you just had a baseball and your thumbnail itself,
this is my squishy baseball, but in the thumbnail itself,
if you just had this, then one of the things
that you're doing there is you're helping people identify
that this video has something to do with baseball.
And because of that, a face isn't required
because the thing that they care about is baseball,
so because of that, you wanna make sure
that when you're putting your thumbnails together,
that you're focusing your potential viewer
on the thing that is important to them
when it comes to grabbing their attention and helping them
identify that your content is something
that might be important or something
that might matter to them.
And a face or a person
is not always the right way to do that.
Now keep in mind, if you are somebody that has a following
already to where, you know,
people are gonna be able to recognize your content
because they know that it's you and the thumbnail,
they know what your video and they're gonna come in
because of that, in that case, of course use your face.
But you wanna make sure
that you're not just putting your in your thumbnail,
just because you think that everybody should have faces
in their thumbnails if they wanna have people
click on their videos, because it's not true.
The next YouTube myth also has something to do
with thumbnails, and that is that a lot of people think
that you have to have text in your thumbnails
and when it comes to text in your thumbnails,
sure, it can be helpful, it can be beneficial.
It can give context to what it is that you're doing,
but that same exact context
can also be given through just an image.
So you don't always have to have text on your thumbnails.
In fact, I encourage you to experiment
with just trying to use imagery in your thumbnails
from time to time and not using any text whatsoever,
and just test it and see the types of results
that you get with it.
This next myth that I'm gonna share with you
actually holds down a lot more content creators
than it actually helps.
And the reason for that is because this myth
creates this image in the mind of new content creators,
that they don't have a chance.
That myth is that YouTube does not show the content
of new YouTube content creators to people on the platform.
At least not at scale.
We're going to see people saying this
all over the place online.
And the reason for that is because
a lot of people start YouTube channels,
they don't go through the effort of trying to figure out
how to actually make it work.
They're just throwing up videos,
hoping they get lucky, and unfortunately,
when you're taking that approach,
in a lot of cases, it just doesn't work out.
So instead of being honest about it and saying,
hey, you know, this didn't work out for me.
I didn't even really try.
They go around and they spread this myth that says that,
you know, YouTube holds down small creators.
It doesn't show videos of new content creators
to people on the platform and that you don't stand a chance
waking it on the platform in 2021 or 2022 or 2023
or whatever it happens to be
that you're watching this video.
Now, when it comes to this, one thing that you can look at,
is you can see that there's a lot of channels
that when they first get started,
they might put out, you know, a handful of videos
and then their videos will start taking off
and they'll start doing well
once they learn the best practices of YouTube,
or once they learn how to put content together
in a way that people respond to.
Now for proof of this one,
look at every single channel on YouTube.
Everybody started at scratch.
Everybody started at zero with no following
and the people that have any type of results
on their videos, any type of results on their channels,
all of those people started with zero.
And then they got to that point.
How do you think they got there?
I'll go ahead and answer this one.
So the difference between somebody that's getting views
on their videos, let's say, you know,
100 views on a video or 1000 views of video
compared to somebody that's getting none,
the difference between those two
is that the person that is
getting 1000 views on a video, they're making content
that the people that YouTube is showing their content to
responds to in a better way than the people
that are getting no results whatsoever in their videos.
This comes down to the video topics, the thumbnails,
the titles than the actual video content itself.
When you learn how to make those things
in a way that people respond positively,
then your videos will start performing better.
YouTube's algorithm actually follows the audience.
And what that means is, if people like content
and they respond positively to it,
YouTube's gonna keep it to people.
If people don't respond positively to it,
or they click on your videos and they just don't end up
watching those videos for any acceptable amount of time,
then guess what, YouTube is going to swap
that video out for a video that people do respond to.
And they're gonna show that one more.
So don't fall for that myth.
The fact that you're watching this video
about YouTube myths, that you can do better
on your YouTube channel.
And so you don't fall for this stuff,
shows that you are already on the right path.
So when you run across that information,
please do not let it discourage you because it discourages
a lot of people and it causes them to quit.
And I don't want that to happen to you.
The next myth is that tags are super important
for your videos and that you need to spend
a lot of time on your YouTube tags.
This is absolutely 1000% not true at all.
When it comes to your YouTube tags,
you wanna make sure that you are using the box.
I mean, it's there,
so continue to use it until they take it away.
But when it comes to actually putting
the information into that box, you wanna make sure
that you're not spending a lot of time on it.
You can use a tool like Tool Buddy,
I'll put a link to that down in the description,
but you can use a tool like Tool Buddy that will help you
be able to just burn right through your tags
without needing to spend a bunch of time on them.
And the reason I wanted to talk about this one
is because I see all the time on Reddit
and Facebook groups and things like that,
where people are saying, hey,
my videos aren't doing well, am I using the right tags?
Or they'll say that, hey,
I'm using all of the right tags for my videos,
but my video is still aren't getting views.
It's not about your tags.
It's about your videos
and how you're packaging those videos up
in terms of the topic, title and thumbnail.
The next myth that a lot of especially new
content creators fall for,
is that as long as your video content is good,
you should look at your thumbnail
and your title as kind of like an afterthought.
So just focus on making good content, you'll get there.
That is completely not true in any way, shape or form.
And the reason that it's not true
is because when you are publishing content,
you can have the best video in the world,
the best video that has ever been uploaded to YouTube
ever in the history of YouTube,
in the history of the internet, you have the best video,
but if people are not clicking on it,
guess who's never gonna see that video?
Everybody is not gonna see that video.
So because of that, it's really important to make sure
that you're putting as much effort
into the packaging of your video,
which is the topic, title and thumbnail,
that you're putting as much effort into that
as you are your video content,
because you need to be able to get people to click
on what it is that you're doing
in order for them to be able to experience
the awesome videos that you're creating.
The next myth is that new or small content creators
can not compete with the big YouTube content creators.
And this is also a complete YouTube myth.
Do you remember just a little bit ago
when I was talking about the creator
who's getting 1000 views a video,
versus the creator who doesn't get any views on their video?
Well the same exact thing applies
or the same rules apply to big channels
as they do smaller channels.
The only difference is that when a larger channel
publishes a new piece of content,
YouTube has a lot of data on that channel
in terms of who the right fit for that content might be
that is on YouTube at that particular moment in time.
So we can typically drive views
a lot faster right out of the gate.
And what I mean by that is if I publish a video right now,
there's a really good chance that I'm gonna get
a lot more views on that video
over the next two hours compared to somebody
that started a channel 10 minutes ago,
and that publishes the same video.
And this is the part right here
where the playing field levels out.
So let's say that I publish a video right now
on my YouTube channel and right out of the gate,
let's say that I have, you know,
1000 people come into that video.
And then the channel that I was talking about
that started their channel 10 minutes ago,
that published the same video,
let's say they're a little bit slower out of the gate,
but man, the people that actually see that video,
they're clicking on it a lot more
than they're clicking on mine, and in addition to that,
they're also watching their video for a lot longer than mine
and people are sharing it out and people
are really engaging with that content
that just got published on that new channel,
if that is happening, and then on my channel,
the video that I just published,
let's say people aren't really clicking on it a lot,
or let's say that, you know,
just people aren't responding to that video
that I just put out in the way that I would like them to,
or in a way that's competitive for the platform.
Then in that case, over time,
there's a really good chance that that video
that was just published is going to end up
getting a lot more views
than the video that I just published,
even though I have a substantially larger channel.
To reinforce this, earlier in the video
I talked about how YouTube tells us that the algorithm
follows the audience, which means again,
that if people respond positively,
they're gonna keep showing it to more people.
Well, the same exact thing applies
to a new channel as it does a larger channel,
in terms of if people are responding to it a lot,
it's gonna get more views.
If people are not responding to it a lot
and they're not enjoying the content well,
it's just not gonna perform well on the platform.
And it'll end up getting shelved so to speak,
instead of getting mass distribution on the platform.
And really quick, I have a favor to ask you,
if you have a friend of yours
that is making videos for YouTube,
and you think they're falling for some of this stuff,
please share this video with them
so that they don't get stuck in that hole,
thinking that they can't do well
just because they're new at YouTube
or just because they have a smaller channel.
And if you're somebody that's serious
about growing your YouTube channel,
and you're trying to figure out like, hey,
how can I do this better?
Click into this playlist right here.
It's gonna help you out a lot.
And if you haven't yet, make sure you subscribe.
Thank you so much for watching, I'll see you next time.