- Digital marketing is exploding.
Google makes over 100 billion a year through ads.
Facebook's generating over 40 billion a year through ads.
Hey everyone, I'm Neil Patel, and today
I'm going to share with you how you can start
your career in digital marketing.
(bright music)
Before we get started make sure
you subscribe to this channel.
When I release more video like this,
you'll get notified because you subscribed.
Question for you.
How many years have you been in digital marketing?
If you're just starting off leave a comment below with zero.
If you have been doing this for a while,
leave a comment below with one year, two years,
three years, whatever the number is.
I'm curious because the tips I'm giving today,
it should help you out if you're just starting your career
or even if you're already a few years in digital marketing.
So here's what the first thing I want you to do is.
I want you to start your own website.
This is the first step.
You need to go out there, create a WordPress blog,
or any type of site, I prefer WordPress,
but you need to start a site.
If it's e-commerce related, start a Shopify site.
The best way to learn marketing
is to start your own website.
Step two, take all the competitors you have,
if you don't know what they are, you already created
that website, and it should be a site
that you're passionate about, the industry that you're in.
If you don't know any competitors, take those key words,
whatever industry you're in, like astrology,
marketing, Google from you'll find URLs.
Pop them into a tool call UberSuggest.
These are all the URLs that are ranking
for these keywords you're going after.
This will show you how much traffic
your competition is getting per region.
It'll also show you the top pages that your competition
is getting traffic from, and it shows you all the keywords
that are driving traffic to your competition.
Now that you've seen this, the next thing
you need to do is click on the top pages report.
The top pages report will show you all the top pages
for all your competitors, how many visits are getting
to each of those pages, how many social shares do they have,
how many back links do they have?
And here's what I want you to do next
now that you have this data.
Go look at those top pages, figure out which key terms
are driving the traffic, have high volume,
high cost per click, and a low search difficulty,
because these are the ones that are the easiest
to go after first, and have the most valuable traffic.
Go look at those pages, then write
a better version of that page.
Don't just create something that's similar, one up them.
Have better images, better videos,
whatever it may be, go above and beyond.
I used to custom graphics, pay people from Fiverr
so I could pop them into my blog posts
that way I could have myself, my content,
my articles stand out from the competition.
When you've done that, then the next step
for you is to promote your content.
So you want to take all the people that linked
to your competitors, you've seen that from UberSuggest,
it shows you a laundry list of all the people
that linked to your competitors,
what you want to do is reach out to all those people
and be like, hey John, I noticed you linked
to XY and Z article, I have similar one
that just came out, but mine covered one two and three
that theirs didn't, cheers, Neil.
Sending that simple email to hundreds of people,
I'm not talking about 100 people, I'm saying hundreds,
two hundred, three hundred, four hundred,
you'll notice that some of those people start linking
back to you, boost your search traffic,
and you're also going to get referral traffic.
Referral traffic is huge.
The other beautiful part about UberSuggest is it shows you
all the popular articles based on social shares.
So I want you to go to Twitter search,
type in that URL of your competition, and it'll show you
all the people who share that content on Twitter.
Hit them all up, ask them.
Hey John I noticed you shared XY and Z article
from author AB and C, I have a similar one
that just came out but mine covers one, two and three.
If you like it, feel free and share it, cheers, Neil.
PS, let me know if I can do anything for you.
Sending those simple articles and emails out,
or more so messages, you'll get more social shares.
You did that with links, you're now doing that
with emails, you're going to get more traffic,
as you get more traffic, you'll start getting results.
The next thing I want you to do is start collecting emails.
It's not just about getting people to your site,
it's about building a brand.
You can't build a brand without collecting emails.
You can use free tools like Hello Bar,
limits sliders, pop ups, I do that on neilpatel.com,
it's a great way to collect more email address,
so then when you get people to come back to your site
you'll start building a brand.
As the XE of Google once said, brands are the solution.
He was talking about figuring out what site
to rank at the top of Google, and also
combating things like fake news.
For that reason, you want to build a brand.
And they say when you get people back to your site
seven times, you're much more likely to build a brand.
The next thing I want you to do
is install a free tool called Subscribers.
This leverages push notification.
If you've ever used push notification
leave a comment below with yes,
if you haven't, leave a comment below with no.
Just curious.
What Subscribers allows you to do is have people
subscribe to your site with just one click, and that way
you can just keep getting them back to your site
through the browser notifications, has amazing results,
especially when you combine that with email.
The last thing I want you to do is start selling something,
whether it's a physical product, a service,
doesn't matter, you can do lead generation,
you can sell products through affiliate marketing,
I just want you to sell something
because when you learn to sell,
you're learning the full suite of marketing.
It's not just about driving traffic,
you need to convert those visitors into customers.
And if you want a bonus tip, this is all you guys
who are over achievers, run a AB test.
There's a lot of solutions out there like Crazy Egg
that allow you to do this, but you can run a AB test
to maximize your conversion rate.
Once you've done that, you'll jump start
your career into digital marketing.
If you need help with your marketing needs,
check out my ad agency, Neil Patel Digital,
and if you enjoyed watching this video,
like it, share it, subscribe, have any questions,
leave a comment below and I'll answer it.
Thank you for watching.