NOW PEOPLE ARE EMBRACING A NEW
WAY TO GET PAID BY GIVING UP
CONTROL OF PARTS OF THEIR LIVES.
CHECK IT OUT.
>> HAVE YOU EVER WANTED TO
DECIDE WHAT I DO, WHAT I EAT,
WHAT AWARE.
>> A GAMING INFLUENCER WHO
STARTED USING NUNU, AN APP USERS
CAN BUY VOTING POWER TO CONTROL
SOME OF LIFE.
THE COMPANYS CEO CALLS IT A
HUMAN STOCK MARKET.
>> SHOULD I BUY A NEW RED DRESS?
>> AND IT IS PART OF A WAVE OF
APPSIVING CREATORS NEW WAYS TO
MAKE MONEY AND ENGAGE WITH
FOLLOWERS.
>> YOU CAN DO LIKE STAIRS OR LET
SOMEONE LIKE CONTROL YOUR
LIFEALITY NOT IN A WEIRD CREEPY
WAY.
JUST A FUN WAY.
HOW DOES IT FEEL TO HAVE PEOPLE
CONTROLLING SOME ASPECTS OF YOUR
LIFE?
WHAT YOU PUT AT THERE.
FOR ME IM GOING TO DO FUN
ACTIVITIES.
>> STRETCHING LESSON TOGETHER.
>> HAS IT BEEN A HELPFUL WAY TO
MONETIZE.
>> I THINK IT IS A FUN WAY TO
CONNECT WITH YOUR FOLLOWERS.
IT ACTUALLY HELPS ME THINK OF
WAYS TO CREATE DIFFERENT
CONTENT.
AND ACTUALLY HELPS GET THAT
CREATIVITY FLOWING.
>> HUMAN BEINGS HAVE BEEN
ENORMOUSLY CREATIVE THROUGHOUT
OUR HISTORY AT FINDING WAYS TO
USE OUR RELATIONSHIPS WITH ONE
ANOTHER IN BOTH ECONOMIC AND
SOCIAL WAYS.
>> HE TEACHES A CLASS ON
INFLUENCER MARKETING AT THE
UNIVERSITY OF SOUTHERN
CALIFORNIA.
STUDENTS LEARN HOW TO LEVERAGE
THE BOOMING INFLUENCER ECONOMY.
>> WERE LOOKING AT MAYBE A $16
BILLION MARKET IN THE UNITED
STATES THIS YEAR.
AND ITS STILL INCREASING AT
DOUBLE DIGIT RATES.
>> OVER THE PAST YEAR
SUBSCRIPTION-BASED PLATFORMS
LIKE PATREON AND ONLY FANS SAW
HUGE GROWTH.
TWITTER ROLLED OUT NEW FEATURE LAST MONTH WHICH LETS USERS SEND
LAST MONTH WHICH LETS USERS SEND
MONEY TO THEIR FAVORITE CREATOR.
>> Reporter: WITH NEARLY 11
MILLION FOLLOWERS ON TIKTOK AND
ALMOST 4 MILLION ON INSTAGRAM,
GRIFFIN JOHNSON KNOWS KEEPING
HIS SOCIAL MEDIA STARDOM MEANS
LOOKING BEYOND JUST ADS AND
BRAND DEALS.
>> I THINK THAT THE BIGGEST
THING THAT I DO IN THAT A LOT OF
SUCCESSFUL CREATORS DO IS THEY
ARE ABLE TO PIVOT.
>> ONE OF THE WAY HES
DIVERSIFIED?
JOINING PAIR POP, LAUNCHED LAST
OCTOBER WHICH ALLOWS FANS TO PAY
THEIR FAVORITE INFLUENCER OR
CELEB TO INTERACT WITH THEM ON
TIKTOK.
>> WHAT I MEAN BY THAT IS THEY
ARE ABLE TO CONTINUE TO KEEP
FINDING AND BUILDING THEMSELVES
AND THEIR VERTICALS AND
PORTFOLIO.
>> WHATS UP EVERYBODY.
>> Reporter: EVEN ROCK BANDS
LIKE PORTUGAL THE MAN UNABLE TO
TOUR THE PAST YEAR ARE LETTING
FANS MAKE THE CALL.
>> WE ARE GOING TO MAKE OUR OWN
CRYPTOCURRENCY.
IT IS GOING TO BE CALLED PTM
COIN.
THIS IS FOR YOUR.
THIS IS FOR OUR FANS.
>> THIS IS ESSENTIALLY LIKE
BUYING STOCK IN PORTUGAL THE
MAN.
IS THAT RIGHT?
>> I GUESS SO.
THE MORE SHARES YOU HAVE T MORE
DECISIONS YOU GET TO MAKE.
THE MORE STUFF WE PUT OUT LIKE
THE STOCK MARKET LIKE THINGS GO
UP.
AND IT HOLDS VALUE.
AND ITS JUST -- IT IS LIKE THEM
INVESTING IN US AND ALSO US
INVESTING IN THEM.
WE WANT GIVE SOMETHING BACK TO
THE FANS, SOMETHING THAT HOLDS
SOME KIND OF VALUE.
>> IT IS KIND OF CRAZY WHEN YOU
HEAR YOU CAN JUST CREATE THIS
CRYPTO CURRENCY.
BUT THEY DID.
HE TOLD ME THE FANS WHO BOUGHT
THE COINS HAVE ACTUALLY MADE
MONEY.
IT STARTED AT 17 CENTS.
AND LAST WE CHECKED IT WAS JUST
OVER $12.
>> I FEEL LIKE -- PEOPLE ARE
MAKING FACES WHAT HAVE YOU BUT
IT IS SO GOOD YOU ARE TELLING US
THESE THINGS.
MY 11 YEAR OLD.
IM GONNA HAVE TO REEL IN
TIKTOK.
HE TOOK HIS PHONE, MY PHONE.
AND PROPPED IT UP AGAINST THE
DISH TRAY WHILE HES GETTING
READY.
FOR TIKTOK.
>> MAKE MONEY?
>> -- ADDICTION IS THERE AND MY
LITTLE GUY IS 11.
YOU CAN ONLY IMAGINE BY THE TIME
YOU ARE 19.
>> ABSOLUTELY.
YOU KNOW, THANK YOU FOR
ENLIGHTENING US.
>> PEOPLE ARE INTERESTED IN
THIS.
>> I JUST STARTED INVESTING IN
WEIRD AL JANKOVIC.
>> -- YOUR POINT, HOW THIS IS
WORKING IS RATHER THAN A BRAND
PAYING THESE INFLUENCERS, THEIR
FANS ARE PAYING TO VOTE ON
THINGS.
LIKE YOU SAW ON THE PIECE.
WHAT THEY WANT TO EAT FOR
BREAKFAST.
EVEN THE ONES WITH FEWER
FOLLOWERS, THEY ARE MAKING QUITE
A BIT OF --
>> -- LITTLE BIT OF INTRIGUE.
SAVANNAH IS HERE AND SHES GOT A
BANANA.
AND CAKE.
WHICH SHOULD I EAT.
>> OKAY.
FOR A DOLLAR.
>> DONT CARE WHAT SAVANNAH
EATS.
>> SOME OF IT IS NOT JUST WHAT
THEY ARE EATING.
SOME OF IT IS LIKE, IM SERIOUS.
SHOULD I BREAK UP WITH MY
BOYFRIEND TODAY.
STUFF LIKE THAT.
>> --
>> THATS EXACTLY IT.
YEAH.
AND --
>> I LOVE IT WHEN YOU COME ON,
BECAUSE EVERY TIME YOU COME ON
WE DISCOVER SOMETHING NEW.
WOW, IVE NEVER HEARD OF THAT.
>> AND SOMETHING THAT SHOWS HOW
OLD WE ARE.
>> EXACTLY.
>> -- FOR YOUR KIDS.