- Last year on YouTube we made combined over $300,000.
That's crazy!
- We wanna show you how you can make
the same type of money this year on YouTube.
- Let's get into it.
(dramatic music)
So when it comes to YouTube,
the key to making money is diversifying your income,
and I'm sure you've heard about this on plenty of channels,
and plenty of places where you're learning
about how to make more money, but it is true.
You have to have different revenue streams.
And that's how you're able to make
a full-time living out of doing YouTube.
Guys, if you're new to this channel, my name is Jeven Dovey.
I do filmmaking tutorials.
I do product reviews.
I also do a lot of YouTube education.
- I'm Ian Corzine, your social media lawyer,
and I work with creators.
I help them protect their channel
and do good business on YouTube.
- This guy's helped me out a lot on my channel.
(laughing)
It' good to have someone like Ian around
because he's gonna help you make sure
that you don't get in trouble when it comes to the law.
(laughing)
So at the beginning of this year,
me and Ian sat down and had a conversation.
We were chatting about taxes, you know,
it's kind of an important thing that you gotta deal with.
We started talking about how much we made on the platform,
and it's pretty wild when you look
at just in the short amount of time
that we've been creating videos,
how much we've been able to make.
For me, my first year I started
like halfway through the year, I made like $48.
It was not a lot of money.
But then the second year I made 9,000.
That's a decent junk of money.
The next year I made 50,000.
Now that's a living.
And then last year I made well into the six figures.
So it's pretty wild when you look
at just in three to four years,
you could be making a ton of money off of this platform.
And we're not here to like brag about how much we're making,
we wanna just show you what it takes,
and show how you can actually make this happen
because anyone can make a living off of YouTube.
It just takes diversifying your income, like I was saying,
and it takes finding out your revenue streams
that work for the kind of content that you're creating.
- You know Jeven, that's a really inspirational story.
It reminds me of a client I once had
who grew up in the projects.
He was poor.
He had two brothers, a sister,
a mom with a thyroid condition that couldn't work,
and his dad left.
They didn't have enough money to be able
to put food on the table, but this client that I had,
had a history teacher in high school that inspired him.
Inspired him to do inspirational speeches on YouTube.
In three years he was able to get a channel
that was so profitable he could raise and be able to pay
for his whole family put food on the table.
Now you can do this too right now.
The getting is good.
YouTube is still out there to be able to make money
for you to go do some travel, to buy new equipment,
to be free from all the constraints of a typical life.
- All right, well let's jump into some ways
that we found that make sense for us to make an income
'cause we could tell stories all day.
We can say like, this person made X in this years,
or this person did this, but you know,
let's give you some tangible things to think about
and show the different ways that we bring in revenue.
It's not like we have 100s of streams bringing in revenue,
it's just targeted things that work for our audience.
So, I'm gonna start with Ian and he's gonna go through
his different revenue streams for his channel.
- So one thing that I do is I have templates on my website.
These templates are usually contract templates
or other legal documents, and I charge an amount of money
for people to come in and download those templates,
and be able to customize them for their business
to protect their business and maximize their revenues.
- Yeah, digital products are great
and I've used his templates so I know they're great
because as a creator, filmmaker, I'm not a attorney,
so there's things that I need
that I've got from him, which is great.
So what Ian is selling is a digital product
and there's a lot of opportunities to make digital products.
In the filmmaking photography space,
you could sell presets, you could sell LUTs.
I have one orange teal LUT that I use for some
of my cinematic looking footage, and it sells every day.
And that's just like a one-off sale.
Now you could also do things like courses.
Like Creator Film School.
That is a course that I have.
It's a membership site and that brings in revenue
week after week after week.
And it's something that I'm constantly building,
and it's constantly growing.
- And I wanna tell you, I'm a member of Creator Film School
and it brings value to me.
You know, sometimes we're worried about,
listen, we're just selling stuff, trying to make money.
Well, you have to bring value of course,
but it really can make you money.
And a good example on iancorzine.com is my membership.
I charge $22.95 for my members to be able
to go through my master class on copyright,
on business deals, on YouTube.
And also attend my live streams and I bring value.
I prepare for these live streams so that I can help people,
help creators out there, understand the law,
and protect their channels.
So a real good opportunity for you is to figure out
what is your expertise and then do a membership club
offering value for a small fee.
But you know what?
Over time more and more people join,
and that amount of money you make
gets bigger and bigger and bigger.
- The key here is deliver value.
I mean, that's what it comes down to.
This is just a simple thing that goes through
everything that you create on YouTube.
The more value that you can deliver,
the more that people are willing to trust you
and they're gonna open their wallets and make a purchase.
And it's not all about just making money.
But if you have these products in place that deliver value,
that are more than what people
are getting than on your YouTube channel,
then there's an opportunity for you
to get an income from that.
All right, so let's talk about
a few of the other revenue streams,
because it's not all digital products.
- Well Jeven, we always have to mention this
because this is I think, the Holy Grail for YouTubers,
and that is ad revenue.
Listen, it's not that much at the beginning
when you first start to be monetized,
but over time, it really does mount up.
I have a much smaller channel than Jeven.
I have about 50,000 subscribers or so,
but I'm pulling down between three and $4,000 a month,
just on ad revenue.
So it's really important that if you bring value
to your audience, your audience will grow,
and then you will have ad revenue.
- So on my channel, when it comes to the ad revenue,
I only made 4,000 last month, only made, I mean,
that is a good chunk of money to make off of ad revenue,
but this guy is getting the same amount for a lot less views
and so, it comes down to your CPM.
And that's one of the things you have to think about.
I've talked about this in one of my other videos
where I break down ad revenue,
but some people will have more opportunity
to make money off of ad revenue than others.
However, even if you have lower CPMs,
there still is opportunity to be able
to make a decent amount of money.
- Give me this thing.
I wanna tell the people, I'm a nominal vlogger.
I wanna tell the people about my real source,
the biggest source of income.
Way back when, I had a mentor who talked to me
about how you make money online.
And one of the biggest things he said is,
"You become an expert.
"You become an expert in a field
"that you're passionate about.
"People will pay you for your time
"if you're able to give value
"in the expertise that you have."
So it's really important that you start
and you narrow down what's your expertise
and then start doing consults.
Charge people for your time.
A real great way to do it is you use acuity.com.
It's a great website, I'm not sponsored by it,
but it puts together a calendar
and allows people to schedule appointments
with you on their calendar.
It takes the money that you charge for your appointments.
It also has forms, it's really great.
In my case I need waivers and releases
for people that come up on my channel
and you can do the same thing too.
You can do consults and help other people
that are passionate in your subject area,
help them with that subject area
and you can make money at the same time, it's great.
- Thanks for making me carry your bag, Ian.
(laughing)
One thing you really have to think about is your time.
Your time is worth money.
So when you think about different ways
that you're gonna bring in income off of YouTube,
you have to think what is gonna be the most valuable thing
that you can do that's not gonna
take away too much from your video?
So, he's talking about consults.
That's one thing that I haven't applied to my channel
because I just don't have the time.
So some of the other ways that I've been able
to bring in income is affiliate marketing,
which is massive for any sort of people doing products.
So like cameras, microphones,
SwitchPod, all the things that I use,
I make money off of 'em when I talk about 'em,
and I just share the things that I use
and if my audience is interested
they can go down to the description
and purchase one of those products.
And that's a big way that I make money.
Now I have friends who do more gear reviews
and they make a lot more money off of their affiliate sales.
It's not as big on my channel because I do a mix
of education and also products.
But honestly, one of the big ways that I made money
last year was actually off sponsorships.
And sponsorships are a great way
as you get bigger and bigger.
Now you don't have to have a massive channel
to get sponsorships, but the bigger that your channel gets,
and the more that you get per video,
the sponsorships do get bigger and bigger.
And there is opportunities to work with brands
where they will pay you to feature products
within your videos or do a commercial.
That's when you see those 45 second commercials
in the middle of a video, creators get paid to do that.
And that's a great way to make money.
And honestly, it's not schemey, it's not slimy,
it's not gross if you're doing sponsored products,
unless it's a product that you don't believe in.
So I'm never gonna take on a sponsorship on my channel
unless it's something that I already use
or it's something that I think is of value to you guys.
And so, it all comes back to what we've been talking about.
This whole idea of value.
Value in what you create and value
that you're bringing to your audience.
If you can make that happen,
then the different revenue streams
that fit that for your channel will make sense.
- You know, Jeven, we been talkin' a lot about money.
Money is not just about buying Ferraris
and have expensive things.
It is also something you can use to help your family,
your friends, to buy new equipment,
to help creators out there, to get the freedom that you need
to be able to live the life you want
and follow the passions you want.
- That's true, and you could also make
a bigger difference in the world.
Recently I went to Thailand.
If you haven't seen those videos,
I highly suggest checking it out.
But I spent a big chunk of my money
working with an elephant sanctuary
to help bring awareness to the issues with elephant tourism.
And the way that I was able to make this trip happen
was through sponsors.
And one thing that I don't talk about in my videos,
just because it's not something
that I really need to discuss,
is that I did make a sizeable donation
to the sanctuary on top of it.
And that's just something that I wanted to do
personally to help give back.
So when we were out filming the last clip of this video,
the last take just didn't record audio.
It's just an issue with the camera I guess.
So Ian put together the YouTuber's Business Tool Kit.
And this is completely free.
All you need to do is text Jeven
to the number that you see on the screen.
And this is gonna go through a bunch of different ways
that you can build your business on YouTube
and it's gonna go through a bunch of different ideas
on how to make money on the platform.
Also, make sure you head over to Ian's channel
'cause he has a ton of information
that's gonna help you out as a creator.
But guys, I did a video with Ian
and you can see it right here, I'll put a link to it.
I'll also put a link down below in the description.
And also, if you're looking
to get your first 1,000 subscribers,
I highly suggest checking out this series.
That's it, I'll see you on the next one.