- Hey, this is Overpass Insights.
My name's Eric and I make apps.
Now, today, I wanna share my app revenue from 2019.
(upbeat music)
Okay, so I've been getting
a lot of requests lately
to give you guys a summary of my app revenue
for all of last year.
So, I did the same thing,
last year in January,
where I, basically, took my daily revenue report
and I put it into a pivot table
so I give a month by month breakdown
of how much I made
through AdMob, ADSales,
though AppLovin, Facebook Audience Network,
in-app purchases, purchases on both Google Play
and on the App Store.
And I'm gonna do the same again this year.
In fact, one of the biggest videos
I have on this channels was,
how much money I make from apps,
where I showed my daily revenue.
And I think it was in early 2018,
it may have been in 2017,
but it was just basically to show you guys
that it is possible to make money from apps.
And it's really strange to do it
because some people would say, "I can't believe
"you make that much?
"What did you do?
"Which apps did you do?
"Give me specifics.
"Specifically what did you do?
"What's working, what's not working?"
Right, and so they say, like, "I can't believe
"you're making that much from it."
And other people are saying, "Dude, you talk
"about apps every single day
"and that's all you're making,
"that's it, that's all you're making from it?"
So, it's either gonna be way too much
or way too little.
So, all I'm gonna say is,
the reason I put this out is
'cause people getting in to the app market
might not be able,
they might say, "Oh, you used to be able to do it
"but you can't anymore."
And I'm just gonna share it.
So, last year I shared my 2018 revenue.
This year I'm gonna share my 2019 revenue.
And I have to tell you,
it's gone down a bit.
So, let me just, have a look at my screen here.
So, here's my 2018 revenue.
So, if you haven't seen
any of the other videos I've done on this,
everyday we have a daily revenue report
where Rowena, on my team, will go through
and she'll put on a daily basis
how much we make from AdMob.
So, this will be August, last year,
August 2018, rather.
How much on a daily basis we make on AdMob,
on Google Wallet, oh sorry, yeah Google Wallet
through Google Play sales,
how much money we make through Itunes,
how much we make from AppLovin
and Facebook Audience Network.
And, we kinda, I think, over the last couple of years
we kind of weened ourselves off of AppLovin
and Facebook Audience Network.
However, we will go back to that,
if we need to.
Like, if it starts to dry up.
So, the total for last year,
we broke it down month by month.
It was very consistent,
we're making about 3500 a month.
It kinda dropped off in June,
when I think my big app was suspended temporarily
and I got it reinstated.
And so, over 2018,
I made a total of £42000.
So, it was like, that same as if I had a full time job
except I wasn't actually working,
I was doing other stuff,
I was doing client stuff
and bringing other revenue.
But that's how much I made in 2018.
Now, this year is different.
This year, it started out pretty strong
and then my big app was removed again
and it has been removed for the last few months,
it was removed and reinstated.
And if you watched the daily videos
or previous videos,
you get the whole drama of all that,
so, I won't go into it too much.
But here it is, for this year.
So, basically, I've done the same thing,
where I've broken it down month by month.
And you can see here, in January,
it was pretty much the same.
So, January, 3150.
So, it has dropped a little bit this year,
just for the beginning.
So, most of it was through AdMob revenue.
AdMob has been the gift
that keeps on giving.
It was just, being able to do that, over time.
In-app purchases, 762, in-app purchases
and purchases on Google Play.
And on the App Store, 201.
So, now, the App Store,
I actually, in 2018, with the GDPR stuff coming in,
I ended up, and then also Apple
was stopped approving everything,
'cause I had too many apps on the App Store,
I did go through and remove most of those
that's why we don't have a lot of apps
on the App Store anymore,
for this year.
But, see here, we start of January, 3150,
2799 here and it all the way up, until July.
So, if you look at July here,
you'll see that my purchases went up.
At this point, we started to try something new
where we took our paid applications
and started running ads on them.
So, we started to, like, push the free apps
back into the background,
I mean, the free apps were still there
but we're running ads on the paid applications.
Because what I was finding was,
we were still getting the click throughs,
through Facebook ads,
but like, say if I had a cost per install
of £3 or $4,
the app was selling for $10,
it was still making a profit.
So, it was all of a sudden,
things were starting to look up.
And I started to look more at the in-app purchases
than I did on the AdMob revenue.
And then, on the first week of August,
my big application was removed, Ear Spy,
it was called Ear Agent at the time.
And, basically, Google Play came out
with a similar one for Android 10
and it was just, like, a big thing
and I appealed it and appealed it and appealed it,
they reinstated it
but that revenue never ended up coming back.
So, it was just, you know,
it was just what was.
So, I'm still not happy about it,
I might still be, you know, grudged,
might be grudged a little bit,
but that's what it is.
So, here, even with the big one gone,
even with the one, you know,
my star app, my favorite.
I love all my apps
but I love that one the most.
Even with that one gone,
the nice thing is I had
lots of apps on the App Store
so, it was still able
to keep the revenue going in.
And now, consistently, we get us about £1000 a month
which is again, to a lot of you guys,
it might seem like a lot,
every time I do this kind of video,
somebody says, "In my country,
"that would have set me up."
But like here, in England, not so much.
So, that's where it is.
You can see it breaking down
by App Store, in-app purchases.
Again, like I said, we used AppLovin in the past
but it kinda just, the whole year,
I was looking at it,
we didn't use AppLovin at all last year.
We have it set up through mediation
but we just didn't really bother turning it on.
So, that's where it is.
Now, every time we do this kinda video,
somebody says, "Yeah, but how many apps are there?"
So, let me just show you that, real quick.
First, I'll show on Google Play here,
we've got, let me just
filter out the unpublished apps.
So, Google Play, we have a lot of applications,
I've got three pages of apps here.
Some of 'em do better that others,
I won't go into the details
because every time I do that
there's, like, loads of copycats of 'em.
But, like, there's still a lot of apps
on Google Play.
So, Google Play, still is a big revenue earner for me.
But on the App Store, over here,
let me just go to,
my App Store account.
Most of them have been unpublished,
so, it's only like a few of them
that have gone through.
So, if I go through and show you this,
it is all statuses,
if I say, only show the ones that are ready for sale,
we only have 12 that are ready for sale,
so, it's kind of, most of the apps.
Well, we did have hundreds of apps
on the App Store,
they're not there anymore.
So, that's just it,
that's a summary of where we are
with app revenue.
It has taken a dive this year.
Whenever I talk about my app revenue,
I kinda whinge a little bit
and I kinda complain about it.
And some people will say, "You should
"consider yourself lucky because you still have
"the revenue coming in."
But we worked hard to build that up
over the years.
And we'll get it back up there again,
it's just, it's going through there,
we still have some things we could do
with the application to get
the downloads up again
or also other app ideas coming in.
But that's where we are
and I just wanted share that with you.
For those of you guys
who are willing to share you app revenue,
I would love to see you guys
do a video of that,
because for the community
and post a link to it in the description.
Or, if you don't wanna do a video,
just put some of your stats there
in the comments too
because, you know, it's always good to see how we do.
Now, we're not allowed to show
how much RPMs we're making from AdMob
so, I'm not able to tell you
how many presses we've had,
I'm not able to tell you a lot of things
because that's all secret.
But, in terms of the revenue,
I can show you my daily revenue report and that.
So, anyway, that's it for today.
We do have a live stream tonight at five o'clock.
Every Friday night we do our live stream,
we talk about a lot of this stuff,
we look at each others apps.
So, if you never joined us
on our live stream,
please do that.
Anyway, that is it for today.
I will talk to you guys again on Monday.
(upbeat music)