Hello, and welcome back to CZsWorld.
Today we’re gonna be talking about the new pre-roll ad for the Nun.
But you might want to turn your volume down because *SCREAM*.
OK, I’m sorry.
I’m sorry.
I had to.
People are losing their minds right now over this YouTube pre-roll ad for The Nun.
I assume you’ve probably seen it if you’re watching this video, but if not, it looks
like this.
And this was brought to my attention by a tweet going viral right now by a user named
apple, who says:
WARNING!
If you see an ad on youtube with the volume sign being turned down and nothing else, ITS
A JUMPSCARE for the new NUN movie coming out.
i advise you look away and/or turn down the volume if you have anxiety or just straight
up dislike jumpscares, pls rt to save a life
And that tweet has amassed over 100,000 retweets in just 24 hours.
There are articles being written about this and people are actually calling for YouTube
to take down the ad.
To which I have to say -- apple and whoever else is tweeting about this right now.
Why you gotta go and ruin the fun for everyone, like me, who hasn’t seen the ad yet and
would have enjoyed that little scare.
I mean people are acting like this is something like the public needs to be aware of.
It’s not like the Nun comes out of your screen and punches you in the face.
It’s a loud noise, not a safety hazard.
And don’t you dare call for this ad to be taken down.
We just got through the Adpocalypse, and it’s hard enough for horror creators, like myself,
to earn a living because many brands no longer consider horror content to be “safe” to
advertise on.
So now we finally have an ad that is tailor made, to run in front of horror channels,
and you are not going to take that away from us, just so that you don’t get startled
for two seconds.
Not to mention, that as long as you have ad personalization on in your Google settings,
which…
I mean why would you not, I mean if you have to see ads, you might as well see ones that
are relevant to your interests, but if you have this on, and you don’t like horror
movies, you probably won’t see the ad anyways.
My ads are personalized to include horror and I still haven’t seen this come up.
And to be honest, as much as I love the concept of this ad, and it reminds me of the classic
YouTube screamer videos from the mid 2000s that you never really see anymore… this
one’s not really fooling anybody.
First of all, it uses the Mac OS volume icon.
And I don’t know, maybe there’s a different version of the ad for Android or Windows,
but unless you’re on Mac, and you’re browsing full screen so that the icon is actually centered
on screen, you’re probably not going to fall for it.
But look at some of these responses.
“they need to display a warning before such ads!!!! i cannot stand watching or even listening
to anything related to the horror genre, my heart’s too fragile to take it and my mind
effs up bad & it ends up haunting me for the rest of my life!!!!”
Well no, if you put a warning, that completely ruins it.
The point of the ad is to catch you off guard to get your attention.
It’s marketing 101.
“I WATCHED IT MUTED AND IM STILL ON THE VERGE OF TEARS”.
Are we really that soft now that people are in tears over a 6 second advert?
I mean, I’m so sick of everything being watered down for my spineless excuse of a
generation.
Everything is constantly complained about to the point that those of us with common
sense can’t have nice things when Therese here cannot handle the sight of a fictional
character.
“Great, I am already having anxiety from knowing this exists.
@YouTube would you please revise this add?
It really isn't costumer friendly”
Well actually, the Nun costume is very well done.
In my opinion the costumers did a great job.
But if you feel like this ad is giving you too much anxiety, I’d recommend you crawl
back into the womb from which you came from which you came from, because you’re not
quite ready for the real world yet.
“I won't be watching YouTube videos for a while then , I hate jumpscares”
This is interesting because usually when someone says they hate jumpscares, it’s because
a movie relies on jumpscares too much and doesn’t build that suspense that you need
for a jumpscare to have a good payoff.
Personally I really like jumpscares when they’re done well, and in the context of this ad,
it uses the volume icon to throw off the viewer, so if the prerequisites of being on a Mac
and being full screen are met, I think it’s a clever advert.
But, it is a bit random theming wise… like what do computers have to do with a Romanian
Nun Demon?
It would have actually fit better for a horror movie about technology like Unfriended or
Friend Request… or…
Scary...
Friend...
Internet...
Movie……...?
And it looks like before I even had the chance to finish up this video and post it, YouTube
has already gone ahead and taken down the ad.
And they do point to this article on their ad policy where they do have rules against
violent and shocking ads in content.
Including promotions that are likely to shock or scare.
But then they say what they consider to be shocking factors in ads are.
Whether the video shows scenes containing violent and/or graphic imagery that can be
shocking or disturbing to viewers Whether the video shows the graphic aftermath
of a violent act Whether the shots of violence or gore are
the focal point of the scene in the video And whether the violence contained in the
video is realistic when posted in a dramatic context
And they also go on to say that other factors include the camera angle and focus, and the
clarity of the images in the video
So it looks like this Nun ad doesn't technically have of these factors that they consider to
be shocking.
But I'm sure we'll never hear a statement on it.
And my advertiser revenue will go down as a result of this.
So this is the perfect opportunity to say to check out my merch store and maybe pick
up an item or two to support the channel.
But if you are one of those people whose life was not ruined by this ad, then drop me a
like on this video.
I’m genuinely curious to see what the like to dislike ratio comes out to on this one.
And remember to subscribe to CZsWorld for more great horror content every week, ring
that deathbell for notifications… you know what?
Ring that thing loud enough to startle some complainer on the internet, and I’ll see
you in the next one.
Assuming we both survive.