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STEVE BAZYL: Hi, everyone.
And thanks for tuning in for this week's "Google Developers
Live" for Google Drive.
Today we are joined by Mike Borozdin from DocuSign, and
we're going to talk about their app.
You'll get a quick demo, talk about some of
the integration points.
There have been some really cool stuff with Google Drive
and Apps Script, so a lot of stuff to show.
We don't have any product announcements this week, but
we are going to spend a lot of time learning the ins and outs
of DocuSign, their APIs, and talk about all the cool stuff
you can do.
So Mike, why don't you tell people a little bit about
DocuSign, what you do, and then give a quick demo.
MIKE BOROZDIN: Sure, sure.
Thank you.
So DocuSign is an electronic signature service.
It basically allows people to sign documents and contracts
without having to print them out or use fax machines.
DocuSign's been around, actually, for quite some time.
It's closing in on 10 years.
STEVE BAZYL: How long have you been with DocuSign?
MIKE BOROZDIN: Actually, a long time as well.
It's going to be seven years next month.
So it's an eternity in tech world.
But it's been great.
It's been great.
The company has been doubling staff and the revenue, like,
every 12 to 18 months.
So always new challenges and always exciting, and it's been
fantastic to see the market adoptions.
STEVE BAZYL: And we've, I think, been working together
for quite a while, actually.
I think the first integrations you've had with Google Apps go
back probably two or three years.
And they keep getting better and better.
So why don't you give people a quick look at some of the
things that you've been doing?
MIKE BOROZDIN: Sure.
So oftentimes, actually, even though we have, like, 40
million users, I still see a lot of people that have never
seen electronic signature.
So when I have a chance to present our products, I always
start with signing.
A lot of people now when I talk to them say, like, oh
yeah, sure.
I have used DocuSign with my real estate transaction or
something along those lines.
But if you've never signed a DocuSign document, I'm going
to show you this on the screen.
You might get an email invitation saying, like, hey,
there's some documents for you to review and sign.
And there's a yellow button, and you click it.
And it basically tells you Mr. So and So, Ms. So and So
requested a signature.
You click that, and you see here a
rendering of a document.
And if you've never signed anything with DocuSign, what
you go through first is adopting
your electronic signature.
And you can just select a pre-defined one.
Or potentially you can draw one.
But I'm not so good at drawing it.
STEVE BAZYL: It's probably a lot easier on a tablet or a
phone, or something like that.
MIKE BOROZDIN: Yeah, yeah.
There, a lot of people really like it.
So once you actually adopt your signature, from that
point on what you can do is you can
apply it on a document.
So here you see I only had one place to
sign, so I signed that.
And then I confirmed that that was actually
my final step there.
And I'm done.
So on a very basic level, the people that receive DocuSign
documents see that flow.
And as you can see, in 30 seconds or less they're able
to sign a document and return it back to the sender.
But when it comes to the Google integrations, which
we've been working and iterating on and trying to
improve all the time and continuously try to improve,
just this morning you gave me some more pointers, I think
the most popular integration we have is with Google Drive.
So this is where if you have a document in Drive that you're
looking to send out to somebody for a signature, you
can very quickly open it with DocuSign.
And when you do that, DocuSign integration will go in and
grab the document.
And then you can put the sticky tabs in the places
where you want the signers to sign or initial.
And we support all of the form fields and regular expressions
and all of those conditional validation stuff.
And then you go and basically send it out and
then request a signature.
So once they sign it, it comes right back to Drive,
where it came from.
STEVE BAZYL: So if you have a library of prepared contracts
or templates for different topics, then you just quickly
generate a new version design.
And do you actually save the templates as well, where the
sticky tabs are?
MIKE BOROZDIN: Yeah.
There's a way for you to save the templates or create new
ones, so for people, they can save their workflow
themselves.
And oftentimes if it's a company and if they have an
administrator, that administrator can create
templates that just minimize the errors and just streamline
the workflow for people.
So all of that stuff is very possible.
Actions are important.
STEVE BAZYL: At Google I/O, you showed off what I thought
was actually a really cool demonstration of embedding the
document signature functionality
right in Google Docs.
Can you talk a little bit about that, and maybe show
what that's looking like?
I know it's not quite ready for broad use yet, but I think
it's a good indicator of kind of what the potentials are
going forward.
MIKE BOROZDIN: Yeah.
That's great.
So first of all, we love our Google
partnership, first of all.
It's been great in many different ways.
So any time there's something on the horizon from Google,
another integration point or another API, we always look
for ways to integrate it into our product.
So Google Docs is one of the most requested
features from our users.
Actually, Google Drive is our number one document source.
So when people select cloud-based document sources,
Google Drive is the top one.
So Google Docs, people oftentimes edit a document,
they want to maybe add something here or they want to
edit or delete a clause or whatnot.
And again, who likes to go through many, many steps to
just do a simple thing?
People prefer that everything is integrated.
And here you can see there's a DocuSign menu.
And when you click that menu we've got a
side panel open up.
So this is all written in Apps Script.
And the panel, the UI's popped up, this is all integrated
with Google Docs.
It obviously has all of the context.
This is the document you're working on, who you are, how
to pair you up with the right DocuSign account.
And in this express mode right here, what you can do is you
can say, I'm going to send this to somebody,
for example, Mike.
You fill this out and then you send it out.
So it's all about just making it super easy for people.
STEVE BAZYL: So you quickly update the contract that you
want to send, and send that out for a signature, and
shorten that process a lot.
You also have some mobile apps.
The mobile app is really nice.
MIKE BOROZDIN: Thank you.
STEVE BAZYL: Earlier, we were looking at this on a Nexus 7.
And it was a beautiful app, and a really nice experience.
And you also have some other integrations with Gmail as
well, right?
In terms of being able to sign attachments and so on.
MIKE BOROZDIN: Right, right, right.
Yeah, absolutely.
So Google Apps is another popular integration of ours.
So folks that use Google Enterprise applications like
Docs and Calendar and Gmail, can go to the marketplace and
install Docu--
don't know about DocuSign yet, but I can help them.
Right?
They send this.
And they said, hey, can you sign this doc, please?
Well, again, there's an easy button here.
I can go in and what happens in the background is actually
we get the context out of the email.
And we try to be smart all the time.
We'll try and say, like, OK.
You've got your email addresses there already,
you've got your documents already, so let's do the best
we can to bring all of that information together.
And it's probably the people that you want to sign
documents with, so we bring it into DocuSign.
And then you can lay out the workflow here and either sign
yourself or request a signature from somebody.
STEVE BAZYL: Very cool.
And actually, we were talking earlier, and this is maybe one
of the areas where--
actually, could you go back a screen?
Because there are a couple things on here that we were
talking about earlier that I think would be kind of useful
for developers to take a look at.
So you also have the ability to obviously pick from online
Cloud Storage, or choose an online document, [INAUDIBLE]
files.
MIKE BOROZDIN: Yeah.
Let's try that again.
I think now that I've requested it once, I probably
don't need to go through that again.
But yeah, there was that authorization screen.
STEVE BAZYL: Yeah.
And so one of the things that we covered here a few weeks
ago on our "GDLs" was, we've actually covered this topic a
few times, the difficulty of implementing file pickers,
particularly for a large corpus.
If you're hitting a very large enterprise with hundreds of
thousands of millions of documents, it can actually get
very difficult and expensive to build these types of UIs.
And also, just recently did some research to find that
users actually don't like when applications
access their full drive.
And actually, it's a pretty significant drop off.
It's about 10% additional drop off in acceptance.
Yeah, so there's a whole bunch of different options in terms
of file pickers.
And I know Dropbox as well has Filepicker widgets.
There's some third parties in terms of--
Filepicker.io, which we had on as a guest.
So for developers out there, if you are in a situation
where you do have to implement multiple cloud providers,
there are options rather than having to build each one of
them yourself.
And some this you've been working on for a while.
And some of these options weren't always available.
MIKE BOROZDIN: Right.
STEVE BAZYL: So it's certainly understandable.
But yeah, it's something that you can probably simplify a
lot and just make this a much faster--
MIKE BOROZDIN: It's a nice way of saying
it's time for a refresh.
I get it.
STEVE BAZYL: Yeah.
MIKE BOROZDIN: OK.
Yeah, no.
You're right.
STEVE BAZYL: It's just making it simpler for users.
MIKE BOROZDIN: Absolutely.
STEVE BAZYL: I know you could take advantage of our pickers
really fast.
You don't have to sit there and fetch pages and pages of
documents and so on.
MIKE BOROZDIN: You know where we do use your picker is in
our mobile app.
And there we see the difference is tremendous.
So when you use our DocuSign Ink product on an Android
tablet or your Google phone, when you use the native picker
from Drive, that is a noticeable difference.
You don't need to time it, because it's so obvious.
So I don't know.
I assume you guys do some caching of stuff.
STEVE BAZYL: Right.
In that case, you're calling into the native Drive app, if
it's installed.
And that has all the metadata cache.
And we can share that information a lot faster.
MIKE BOROZDIN: Yeah, super fast.
STEVE BAZYL: Yeah.
The mobile app is beautiful.
So great job on that.
MIKE BOROZDIN: Thanks.
STEVE BAZYL: It's a great app.
I've surprisingly only recently have started using
electronic signatures for all the things I need to do.
And it's a hard habit to get out of printing and signing
and scanning.
But it makes a huge, huge, huge difference.
MIKE BOROZDIN: Thank you.
STEVE BAZYL: So one of the things I also wanted to talk
about is you actually have a set of APIs as well.
MIKE BOROZDIN: We do, yeah.
STEVE BAZYL: And since we have a little bit of a similar
audience in terms of people that work with documents,
especially people with Google Apps, a lot of enterprise and
small business cases, anything about your API, what you have
to offer that you think would be interesting?
MIKE BOROZDIN: Absolutely.
So we actually put a lot of effort into our API.
I think platform is sort of like an abused term nowadays.
But I would say that when it comes to DocuSign, I really,
truly believe that we are a platform because about 50% of
all our transactions come through API.
STEVE BAZYL: Oh, wow.
MIKE BOROZDIN: So 50% of our business and our users don't
use our web interface directly, they use us from
applications like Drive and third party integrations.
So we put a lot of emphasis on making it easy for developers
to get going with electronic signatures.
So if you're taking notes, docusign.com/devcenter or
developer-center, either one, is a special part of our
website that's dedicated to developers.
And you can get a free development account and get a
sandbox and start kicking the tires.
Because we know that developers, they want to see
stuff work immediately.
So the faster you can get down to a working script or a
working program, the more successful you're going to be.
And we've got code samples in five different languages, and
an interactive way to exercise our APIs.
And it generates JSON for you.
And yeah, it's been great.
First of all, we love working with developers because the
type of genius that you come across--
sometimes you're like, wow.
You did that?
That is amazing.
And just working with smart people is
always, always a pleasure.
STEVE BAZYL: And you occasionally host meet-ups and
everything at your offices in San Francisco.
MIKE BOROZDIN: Yeah.
STEVE BAZYL: You have other offices as well, right?
MIKE BOROZDIN: Yeah.
STEVE BAZYL: I think you're up in Washington.
MIKE BOROZDIN: Seattle, Washington
we have a big office.
We have a big office here, right in
downtown San Francisco.
And we try to be engaged in the developer community.
And we also try to sort of give back to the community by
hosting meet-ups at least a couple of times a month and
just providing people with resources and doing hack
nights and whatnot.
STEVE BAZYL: Very cool.
MIKE BOROZDIN: It's really fun, actually.
It's really fun for us as well.
STEVE BAZYL: And one last question.
I know you mentioned earlier, Drive was your primary source,
or at least largest source, of cloud storage documents.
We were chatting a little bit earlier about the Chrome Web
Store and some of the leads that you're
generating from that.
And I imagine for a company that's largely come from the
enterprise space and more traditional sales cycle, it's
a nice addition to bring in some of these online sales and
different types of leads than what you would normally get
through your sales force.
MIKE BOROZDIN: Sure.
So both Drive and Google Apps are fantastic in terms of a
channel for us.
And this is all public information, you can go to
Chrome Web Store and you can see that we have close to
80,000 people that have signed up for DocuSign
through that channel.
And this is all, like with a lot of things that are
associated with Google, once you figure out how to properly
use the tools, you're kind of riding the Google wave.
And it's fantastic.
So Google Apps is another great channel where that's
more geared towards the enterprises and corporate
businesses.
And we get a lot of leads from that.
And that's been great as well.
And of course, being featured on the Android store--
STEVE BAZYL: Oh, nice.
Yeah.
MIKE BOROZDIN: --the Google Play store.
Yeah, that helped a bunch as well, so thank you.
Like I said, we just love our partnership here.
And to many more years.
STEVE BAZYL: Very cool.
I know you need to get back up into the city--
MIKE BOROZDIN: Yeah, thank you.
STEVE BAZYL: --for some meetings up there.
So but yeah, this has been great.
Thanks for the demos and the insights.
Next week, we will be here with floreysoft.
So Daniel Florey, the founder of that company, will be
joining us remotely.
And he's going to talk about some of the new apps that
they've been building, Editey as well as Ultradox and some
other cool stuff.
And yeah, we'll be back next week.
Again, Mike, thanks for coming and taking some time out of
your schedule.
MIKE BOROZDIN: Thank you, yeah.
STEVE BAZYL: And we'll see everyone next week.
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