ah all right then
let's see what's on tv we've all got a
lot on our plates right now
but here's something you'll want to make
room for
the story of a food so natural it takes
the rain from the sky
and the plants we humans cannot eat and
turns it into something wonderful
essential nutrients our bodies need to
help us stay healthy
meat and dairy enjoy the food you eat
eat balanced no
no no no no no this is just not
acceptable
i think i need to redo this advert
so the ahdb here in the uk have just
released a brand new campaign and part
of the campaign
involves an advert that is currently
being screened on british televisions
the advert is of course promoting meat
and dairy and it uses the tagline
we balanced to do that interestingly
enough
according to the hdb eating balance
doesn't mean eating dogs and cats and
dolphins and whales
and animals that are consumed in other
countries around the world
coincidentally and conveniently you
might say eating balance
just involves consuming the animals that
the animal farmers who fund the ahdb
actually farm but hold up who exactly
are the ahdb well the ahdb
is a levy board that farmers and growers
in the uk
absolutely have to pay into it's like an
extra tax for farmers and growers here
now the purpose of the funds is that the
ahdb is supposed to use them
for promotional campaigns such as this
we balanced one that we're talking about
today
if you live in the u.s think of it as
being similar to the dairy chekhov
program or the egg board
these are levy boards that farmers pay
into and then that money is used to
promote to consumers the product
that the farmers and growers produce now
the board members for the ahdb
have to be picked by the uk government
which is
very problematic when the head of death
row right now
defer being the department of the
environment food and rural affairs
is someone by the name of george eustis
now george eustis's family
own a farm where they raise and kill
cows and pigs
now why exactly is this important well
you may remember that last year i
released a video
talking about how the uk government was
paying for a promotional campaign
for the dairy industry it's called milk
cure moments now what's interesting
about the campaign is that the ahgb
spent 200 000 pounds on that campaign
but the uk government
spent 500 000 pounds defra spent five
hundred thousand pounds which is
taxpayers money
and so the uk taxpayer spent more money
promoting the dairy industry
than the levy board that uses money from
farmers
to promote their industry so the uk
taxpayer
was doing the job of the ahdb and so now
you can see
why it's problematic when the head of
defra is someone whose family
works in the farming industries now just
imagine what would have happened if the
uk government this january spent half a
million pounds promoting
veganuary or just promoting oat milk
there would be complete
uproar it would be a scandal and yet
half a million pound of uk taxpayers
money
is spent promoting the dairy industry
outspending the levy boards that exist
solely to promote these industries and
besides the uk government has no
business promoting an industry that is
killing
billions of animals contributing to so
much
suffering and destroying the environment
at the same time it's completely
outrageous
that the mps that have voted in to serve
the people
are serving the private financial
interests of an industry
that is crumbling all around us it shows
just how detached these industries are
but also more importantly how closely
connected these industries are
with the politicians that are supposed
to be serving the people
but are actually serving these financial
ventures instead but anyway back to the
business at hand which is
the advert of course and if we look on
the web page where the ahdb
are promoting their new campaign you'll
see this statement
we are embarking on a new marketing
drive to inform and educate consumers on
how eating a balanced diet which
includes red meat and dairy
is a sustainable way to enjoy food now
you're probably thinking ed why would
you
highlight that statement it seems so
obvious that that's something the ahgb
would say i mean it seems completely
in alignment with their messaging well
i'm glad you asked because last year the
ceo
of the ahdb jane king wrote a complaint
to the bbc
saying the bbc had overstated the
environmental benefit
of going vegan she challenged the bbc's
claims by citing a
2017 study that was produced by lund
university
in sweden now the purpose of the study
was to look at the best ways
that we can reduce our individual
greenhouse gas emissions
and they highlighted four main ways in
which we can do this
the first way they highlighted number
one was having
one fewer children the second best thing
that we could do is
be car free the third thing that we
could do is not to travel by planes
and the fourth thing we could do is
adopt a plant-based diet now strangely
enough the study itself actually
cites a plant-based diet as being a diet
that just avoids all meat it doesn't
mention anything
about dairy or eggs and so if you read
the study it sounds like they're talking
about
being vegetarian of course being vegan
as well encompasses what we wear which
has a huge environmental impact as well
so
there's a bigger mission in that regard
also the study doesn't look at the
carbon capture potential
of being vegan which according to this
study says that by the year 2050 we
could sequester 16 years worth of carbon
dioxide
by just adopting a plant-based diet the
study also doesn't look at things like
acidification and eutrophication and
land use and deforestation habitat
destruction and species extinction
because of course
going vegan doesn't just reduce our
emissions it reduces
all of these other problems as well but
anyway this is kind of all beside the
point because
what's really important to note is that
the ahdb
on their website have cited a study that
says that eliminating meat from your
diet is the fourth best thing that you
can do
to reduce your personal environmental
impact when it comes to greenhouse
gas emissions and that seems like an
awfully strange thing for a pro animal
farming
organization to tout in fact the ahgb
went one step further they said it was a
victory
that the bbc changed their original
statement to this
one of the biggest things that you can
do is go vegan
how is that a victory for a pro animal
farming organization
i hear victory victory victory victory
that sounds like a complete
own goal to me and not only is it an own
goal because
it contradicts their messaging but it
also reveals them to be
incredibly deceitful and also
manipulative because
they're saying with this advert and with
the statement that i just read out
that eating meat and dairy is a
sustainable way for us to live
and yet they cite and promote studies
that contradict
that very point so it's time for us
consumers to realize
that this information that we've been
given in this campaign indeed another
campaign to the ahdb have been a part of
it's pure propaganda it's misinformation
it's misleading and then knowingly
propagating
this misinformation they're knowingly
doing something that contradicts what
they're fully aware the science is
showing it's complete
propaganda it's such a poor advert that
does such a
bad job of getting across any
information to the consumer who is it
appealing to
it's not appealing to the youth it's not
appealing to younger generations
which are the generations they need to
appeal to these industries
are so disconnected and they are
scrambling to do
anything but whatever they do it just
doesn't work and it won't work because
they're propagating lies and because the
messaging
will always be at odds with how society
is progressing and look in the advert
they make claims about b12 and protein
we've been through this so many times if
this is all you can do as an industry as
talk about protein and b12 then you are
instantly showing yourselves to be
struggling
protein easy b12 most of these animals
are supplemented with b12 anyway
even the ones that are grazing outside a
lot of the soils in the uk are cobalt
deficient which means
a lot of these outdoor grazing animals
are given b12 fortified foods and
supplements as well it's just
a non-argument and a non-starter and the
whole thing about oh well it turns grass
into food we can consume
there doesn't need to be grass there
there doesn't need to be farms in that
land
we can reforest so much of the uk these
grasslands exist
because they're managed and manufactured
lands because animal farmers want to
graze animals
on these lands we can do whatever we
want with this land grazing animals on
it
is so bad for the environment and just
because we can't physically eat grass
doesn't justify the existence of animal
farming especially when animal farming
is the most violent and disgusting thing
that exists
the things that we do to animals every
single day and the justification that
animal farmers want to use
is well humans can't eat grass
themselves well i suppose that makes
slicing the throats of
animals perfectly morally justified then
because humans can't consume grass
this is it this is what you have in
retaliation to try and change the
consumer attitudes away from veganuary
something that is just so poor and so
irrelevant
and so i decided well look if the ahdb
can
release an advert in which they are
knowingly lying to the consumer
then it's only fair that i release an
advert that gives the consumer
a truthful and honest depiction of what
animal farming is actually like
for the animals and indeed of course for
the planet as well and so i've put
together this little advert which i'm
about to show now but i'll also put it
up as a separate video on its own
because
i'm paying for this advert to be put out
on a youtube ad
so hopefully for all the people who see
the ahdb adverts they'll also see this
advert as well so i hope you guys like
it and please do share it
around as well but thank you so much for
watching i really appreciate it
and let me know down below what you
think of this advert
we've all got a lot on our plates right
now but here's something you don't want
to ignore
the story of a food so unethical it
takes the life of an animal
destroys the environments we humans rely
on
and then in return create something
terrible
a product containing cholesterol and
saturated fat
that can cause disease meat
and dairy it's time to change the food
we eat
eat plant-based
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so
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you