Vanessa Lau: What's up everyone.
Welcome back to my channel.
In today's video, I want to share with you the four different types of business models
that you can start while having a YouTube channel so that you can make money without
relying on YouTube Ad Sense.
Now to give you some context, year to date for my YouTube Ad Sense revenue alone, I've
made approximately $10,000 which is not bad.
However, in my entire business where YouTube funnels a lot of the traffic to, I've made
over six figures.
So if you want to learn about the different business models that you can add on top of
having a YouTube channel so that you can make income, then keep on watching.
Now, before I dive right into the video and share with you the four business models that
I want to propose, a lot of people, including Roberto Blake and Sunny Lenarduzzi, really
amazing content creators here on YouTube have mentioned that many content creators end up
becoming starving artists.
Vanessa Lau: And the reason why a lot of content creators are starving artists is because they
don't see how YouTube can really open up a lot of doors to make more money online.
As I mentioned in a previous video right here, I talk about how relying on YouTube Ad Sense
really can't make you a living and the reason why a lot of content creators are starving
artists is because they only rely on YouTube Ad Sense revenue and not other streams of
income.
So that's why in today's video I really want to share with you or at least propose to you
four different types of business models that you can consider while having your YouTube
channel so that you can make more money online.
So, let's just get right into it.
Vanessa Lau: Now, the first business model that I want to share with you is a service
based business.
Having a service based business is one of the easiest type of businesses to start because
what you're selling is either your skills or your knowledge.
Vanessa Lau: For example, let's say you're a really great video editor, then maybe you
sell your skill as a video editor to potential clients.
Or let's say you are really smart in terms of business.
Maybe you become a business coach, just like me.
Regardless of what type of skill or piece of knowledge that you want to sell through
service, it's really cool to have a YouTube channel because your YouTube channel is basically
like your portfolio.
It's sharing what exactly you can offer to your audience.
Vanessa Lau: Let me give you an example.
A lot of my clients hire me because of my YouTube videos.
They see the amount of content that I give, they get a little sneak peek or a preview
of what I can offer, not only just on YouTube, they can see my face, hear my voice, and see
my mannerisms so they grow really familiar with my style.
YouTube has been a huge source of traffic for me when it comes to landing clients for
my business coaching.
Vanessa Lau: Another great example of this is YouTuber Karin Bohn.
Karin Bohn is an interior designer.
However, she's also a YouTuber and a lot of our content is centered around the work she
does as an interior designer.
I have no doubt that Karin Bohn has been able to book out her clients just because of her
YouTube channel.
Vanessa Lau: Not only this, if you look at YouTubers like Peter McKinnon, Peter McKinnon
is a photographer.
Obviously now he probably doesn't take clients because he's so big, but I guarantee in the
beginning, thanks to his YouTube channel, it has given him the necessary exposure to
book out his clients when he was starting out his photography business.
That's why YouTube is a huge traffic source for your service based business, so if you
have a skill that you can sell, make sure your YouTube channel reflects that skill,
really showcases your work and that you're constantly and consistently creating content
so that you can generate more leads into your service based business.
Vanessa Lau: The second type of business model that you can do while having your YouTube
channel is digital products.
Digital products are really great way to scale your business and also gain extra revenue.
For example, my mentor, Sunny Lenarduzzi, became a millionaire from selling her course
YouTube for Bosses.
Vanessa Lau: For me, I made multiple six figures off of my course, Bossgram Academy.
Not only this, my friend Tamara who does Amazon, she also became a six figure earner because
she sold a course about Amazon.
But I guarantee for all three of us, if we weren't making content on YouTube and we didn't
build a community on YouTube, we probably wouldn't have made the revenue that we made
through selling our digital products.
Vanessa Lau: What you need to realize is that on YouTube, it's not just about creating content,
but it also acts as a free advertising platform for you as the course creator, as the ebook
creator, as the service provider, whatever you want to call yourself because at the end
of the day, each video that you do is positioning yourself as an expert and each video that
you do, you're building know like trust with your audience.
Vanessa Lau: Not only this, what you need to realize is that the shelf life of a YouTube
video is extremely long.
It's not something like a Instagram story where you post something and it disappears.
Vanessa Lau: When you create a YouTube video, that video stays on the platform for as long
as you decide to delete it.
That being said, by simply just putting a link to some of your products or your services,
you're going to be able to generate passive traffic towards your business.
Now, if you're someone who's watching this video and getting super excited at the potential
of making a lot of money through selling digital products, what you also need to know is that
it's not a smart idea to sell to your audience right away.
Doing so takes a lot of time.
You need to be put in a position where you've done enough videos, where you actually have
an audience and have a community that is ready to buy from you and is willing to buy from
you, before you introduce your products or your services.
Vanessa Lau: That's why if you are a content creator and you're really interested in turning
this into a business, you need to be able to have the ability to see it from a bird's
eye point of view and have the patience to deliver continuous free value to your audience
in order to get to that level where they trust you enough to buy your products or your services.
Vanessa Lau: Rome was not built overnight and neither is a business.
That's why you really need to take this opportunity to own your craft on YouTube, give value,
create a community, and actually get to the level where your subscribers turn into real
potential clients or customers into your business.
Vanessa Lau: Now, if you're someone who is not interested in starting a service based
business or creating digital products for your audience, then the next step that you
can consider is starting a product-based business.
Vanessa Lau: What this means is that you can actually sell products to your subscribers
once you've gotten to the level where you actually have built a community and have built
interest from your audience.
A really great example of this is Jake Paul and Logan Paul.
They are constantly pushing their merchandise to their audience to buy.
They're not selling courses or ebooks and they're also not selling services.
What they're selling are products.
Vanessa Lau: Another really great example of this, of YouTubers starting their own product
based businesses is all the YouTube or is within the beauty community.
You see people like Jeffrey Star, Tati Westbrook, James Charles, all starting their own products
because of the exposure that they're getting from their YouTube channels.
Vanessa Lau: But very similar to the advice that I was giving when I was talking about
digital products, you personally need to be at a place where you actually have a genuine
community or raving fans that truly want to buy from you.
Vanessa Lau: It doesn't make sense when you are a new YouTuber with zero subscribers pushing
product to people who barely know you.
You're not going to be able to succeed that way and that's why by going this route, it
requires a lot of patience and sweat equity and actually growing your channel and growing
your audience.
Vanessa Lau: That's why the next business model that I want to propose to you is something
that most people, even if they have low following count, can actually start and that is advertising
and affiliate marketing.
Now, let's say you're someone who's not interested in starting digital products.
You also don't have enough capital to start your own products to sell on YouTube and you're
also not interested in becoming a consultant or a freelancer or someone who just sells
their skills.
Well, this option is perfect for you because by treating your YouTube channel as an advertising
platform, you're going to have the ability to sell other people's products and potentially
make some side income through that as well.
Vanessa Lau: A really great example of this are YouTubers within the fashion category.
A lot of them have brand deals with brands where they get paid to actually feature some
of their outfits.
Now obviously when you're starting out, most brands will give you products for free in
exchange for free advertisement and they don't compensate you, but over time as you grow
and as you show your results to these companies, you're going to be able to actually be compensated
for the things that you feature on your channel.
Vanessa Lau: Not only this, another great way to make extra income through other people's
products is becoming an affiliate.
Now what you'll notice, even in my description box, I'm an affiliate for Amazon and I actually
share a lot of the links of the equipment that I use for my YouTube videos and whenever
some of my subscribers or viewers click on that link and buy something on Amazon, I get
a percentage of that sale.
Vanessa Lau: Now, what you really need to realize with affiliate marketing or even working
with brands and getting compensated for it, it still requires patience on your end on
growing a quality YouTube channel.
For example, when you're working with brands, brands want to see that you actually have
an audience to sell to, and for affiliate marketing, you also need to realize that you
need to have the traffic necessary to convert those clicks into actual paid sales for either
Amazon or whatever affiliate program that you joined.
Vanessa Lau: That's why the moral of this video, even though I've given you four awesome
business models to consider when starting your YouTube channel, you need to make sure
that you have the longterm strategy in mind and that you are continuously focusing on
delivering value and making sure that you have a real tribe of people that care about
your content.
Vanessa Lau: However, I do not want you to be discouraged about vanity metrics.
Vanity metrics has nothing to do with the sales that you make on YouTube.
That's why in my next video, if you're interested in learning how I started my service-based
business, AKA the first business model that I shared with you, then make sure you hit
the notification bell.
Because in my next video I'm going to actually break down how much it costed to start my
coaching business and get my feet off the ground.
Vanessa Lau: So if you're interested in that video, make sure you hit that notification
bell.
Not only this, if you want to learn more about making money online, social media, business,
and life in general, make sure you also check out these two videos right here.
As always, guys, I hope you guys have a great day, a great week, and a great life, and I'll
catch you in the next one.
Bye guys.