well winning the hearts and minds of swing voters and specifically south korea's younger generation
could make all the difference in this tight tight presidential race our kimbo gang walks us through
what kinds of strategies the candidates formulated in a bid to appeal to these younger ones
the swing voters that is how the mz generation the millennials and generation z are being viewed in
this election millennials are those who were born from 1982 to 1997 and became adults in the 2000s
generation z are those born after 1998. according to the national election commission
around 14 million of the roughly 44 million voters are in the mz generation bracket that
is around one in every three voters not a small number the candidates can overlook
we have seen the huge impact these voters can have when they vote collectively
during previous by-elections so we consider them as key
swing voters who can change the course of the election if they support one specific candidate
the candidates have come up with campaign strategies to try to win over young voters
rather than just campaigning on the streets they are sharing their policies and proposals online
having their own online platform to appeal to digital friendly voters is a must
the ruling democratic party xi jinyoung has his own online platform champions village offering
hundreds of vertical short form videos yoon sagar from the main opposition people power
party has launched today's unzip filled with short video clips of his pledges and speeches
and wiki yoon inviting people to openly add suggestions for pledges they want
knowing about the mg generation's interests is important too
one of those interests is personality typology especially the myers-briggs type indicator
the mz generation have their own beliefs and pursue their own style of course candidates
can be popular by coming up with policies but the intimacy factor too is very important to those in
their 20s and 30s a candidate who has a similar personality as them could be very appealing
candidates strategies incorporated this he prepared a jmbti test presenting customized
policies to voters with different personalities and yoon introduced his mbti emphasizing he is
a just social activist type candidates no longer only appear on public tv networks
they are on ott platforms too local streaming platform coupon plays comedy sketch show saturday
night live korea has featured interviews with both yi jim young and yoon tsugyar asked them questions
that they hadn't seen beforehand and catching them off guard comedian huon jin young study
themed youtube channel studyking real genius even showed the presidential candidates teaching math
in the election it is important to improve favorability through intimacy eventually leading
to more loyalty when people vote in that sense format cannot be ignored getting closer to young
voters through ott platforms and social media makes the candidates look friendly and interactive
presidential candidates are not the only ones trying to use online channels to reach voters
these mg generation voters are also using social media this election casting a ballot and coming
out from the polling station is not the final step for savvy young voters celebrating their
participation they often rip out phones and share their balance selfies through social media
people post photos of their hands with ballast step marks on social media
i am proving that i voted and i can also encourage my friends to vote by doing this candidates and
politicians would know that those in their 20s and 30s are interested in voting and can
come up with policies for this generation using online platforms or going on youtube is one thing
but what could be key for these candidates to connect with young voters is whether they can
show their sincerity and if they can do that it could help them in the pulling boots kimbug