The term “growth hacking”
is a marketing approach
using both resource-efficient
and cost-effective tactics.
This marketing method helps companies to;
build and keep an active customer base,
sell their products,
and grow brand awareness.
Since the beginning of globalization,
companies have focused on
“growth strategies” trying to capture
new markets of consumers worldwide.
As you understand,
we should know
what Growth Hacking is.
So, here we go!
Hello everyone,
I'm Sara from Dopinger.
Today, I'm gonna explain
What Growth Hacking is.
Analyzing the term itself allows us
to understand its meaning
in more detail.
‘Growth’ refers to the real growth metrics
that can be easily measured,
such as; internet traffic,
the number of followers on social media,
or the number of active subscriptions
for your service.
‘Hacking’ refers to using little shortcuts
or “life hacks” to make things easier,
such as; using innovative new methods
to solve problems
and finding the most efficient way of
reaching your targets.
Moreover, it is essential to note that in this case,
‘Hacking’ does not mean cyber theft
where your data is attacked online.
So, who should use growth hacking?
It is most commonly associated with
start-ups and small businesses.
It means Organizations
that don’t have a lot of cash
but need results quickly.
But, this is a scalable concept
applicable to any online business
interested in growing and maintaining
an active user base.
Any business can employ a
growth hacking strategy
to grow its active user base and
brand awareness.
Well, now its time to learn
who growth hackers are.
They are usually
digital marketing experts with skills in;
Search Engine Optimization (SEO),
data analytics,
user testing,
social media plans,
and analyzing viral content.
The main difference
between an online marketer
and a growth hacker is that
the growth hacker analyzes
many different topics such as:
SEO, Google Analytics,
Content marketing, A/B testing,
Social media and viral marketing.
The best way to learn a topic is
to go over some of the instances
in real life.
There are some successful case studies
around the World
regarding Growth Hacking.
The first one is
Apple and Samsung
The automatic signature that
first became present on apple phones
stating that the email was
“sent from my iPhone”
has become a more common feature.
The second one is PayPal
Right at the beginning of PayPal,
a clever hack was implemented to win
new users cheaply.
They were incentivized
to invite other people to join the site.
For each new referral,
both the referrer and invited party
would receive 10 US dollars.
And the third one is Instagram
Long before Instagram
was acquired by Facebook,
it began allowing its users
to cross-post across
other popular social media networks
such as; Facebook, Twitter,
and other platforms.
By allowing users
to share all of their new posts,
photos, and videos
with just a few clicks gained Instagram
a great deal of attention
over a short amount of time.
Well, now I wanna make a little talk
about growth hacking strategies.
Areas of Content marketing,
advertising and product marketing
are the main areas for growth hacking.
Some product marketing ideas
include using psychology
and referral strategies.
You can use psychology tricks
to build your user base, such as;
Fear Of Missing Out or
using limited-time offers
to increase the perceived value of your product.
Also you can use referral strategies
similar to the PayPal examples given before.
These will increase your active user base
very effectively.
Alright, that's it for
Growth Hacking today.
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or learned anything,
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about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.