I heard about this magic Bell. It's found in a forest
this magic Bell
supposedly
guarantees people subscribe and hit the notifications button I
Have to go on safari to go get this Bell, and I'm going to show you it in a second
I
Woke up today a little frustrated
Because I want to grow this vlog right I want to grow my YouTube following
I want to grow my audience
And if you're watching this you probably want to do the same thing you want to grow your audience increase your impact
Reach more people help more people, and I'm doing research
YouTube's a new place right now if you want to grow you two boys it's new and people are saying you have to optimize your
Videos for keywords you have to do collaborations with other youtubers and in your videos you need to tell people
Like and subscribe to my channel, and then hit the notifications bell
And it feels weird to me. If everyone is telling you to like and subscribe
It's almost as if you won't even hear it anymore. It's almost as if me saying like and subscribe
It's just an opportunity for you to stop watching this video
It makes it boring
So I'm saying you're thinking like what can I do how can I really grow how can I get?
More people to my channel and more importantly what can you take from this so you can grow?
Your influence your impact your reach
So I've been doing some thinking and I realized something I've always told people
If it blends in it gets ignored if it stands out it gets remembered so I started thinking to myself
How can I make my youtube videos?
Stand out how can I?
Create something that feels different than what's being created in my space
And I've got some ideas the first idea is I heard about this magic Bell. It's found in a forest
I have to go on safari to go get this Bell, and I'm going to show you it in a second, but this magic Bell
supposedly
guarantees people subscribe and hit the notifications button, and I know it sounds a little
Fishy it sounds weird, but I heard about it. I'm gonna get one but first
Something else to think about if you've seen me release my videos
You might notice that my thumb nails of my videos
Look very unprofessional
It's got the red highlights. I use clickbait style headlines
It's very unprofessional now if you compare it to regular youtubers
It's not that unprofessional, but if you compare it to the other business vloggers the business videos. There's a stark contrast
If you compare it to my older videos
There's a stark contrast
You might be wondering why am I doing that well remember if it blends in it gets ignored if it stands out it gets
Remembered so when I'm thinking about launching this new YouTube channel
I want to create remarkable content
But guess what no one is going to see that remarkable content
If you don't first get their attention to watch it, so I wanted to make my thumbnail stand out immediately
I wanted my thumbnails to look different than every other
business video on YouTube take a look look at my old ones and
Then put it next to other business bloggers look at my new ones and put it next to other business bloggers
It's pretty different right that's on purpose
Now I don't know if it's going to work
but I know that I'm doing this on purpose because
When you want to create something it doesn't matter what it is you have to put yourself in your customers shoes?
What are they?
experiencing with your brand's the reality is I know you are watching this video right now and
Chances are you subscribe to a few different YouTube channels
If my thumbnails blend in with other people's channels you're not gonna click it you might think you
Will you might think you'll see it, but if you're subscribed to a hundred channels what happens?
Then what if you're just scrolling through the thing to find what's interesting I need to pop
That's why I used these crazy thumbnails, but now even take a look at this setting here
I'm in my living room on my couch. This is not an accident either. I used to do studio shoots. You've seen them
You've seen me on the white background you see me on a black background. You've seen me on set but this time
I wanted to feel more homely
I wanted to take you into my life
And show you what it's actually like I wanted to be authentic transparent, but now
2018 we are living in the year of
Transparency we've gotten so accustomed to seeing everyone else's highlight reels
That we forgot what things actually look like behind the scenes, so I'm trying to take you there
And show you it what blends in gets ignored?
What stands out gets remembered and that's why we're doing this video here
But still there's that magic Bell. I was telling you about
this magic Bell is
Going to help me take this one step further
I'm going to do something that no one has ever done before I'm excited to share it with you, so
If I'm going on Safari. I'm gonna need my trusty backpack. I'm gonna bring some water
Trusty knife
To cut through some some brush to bring these symbols with me so I can let all the wild animals know where I am to
Scare them away
Don't want to forget to trust the brush my hair is too. Good to not bring the brush and of course
I'm sure there's gonna be a lot of dirt everywhere, so I'm gonna bring my trusty Dyson to try and clean myself
And then if things go really poorly
Got my trusty flask from Moscow copper with D H in it here to let people know that you know derek halpern
Lies here, and he had a drink before he went
Think that's pretty much it. I'm ready to rock
Yeah
It's dance it's good thing I brought that knife
This bell supposedly guarantees a
Subscription and a notification. We're gonna. See if it works Pope
A little jumpy never been in a forest in Manhattan before we got to keep going
I think I see it
So this Bell when I ring it
I'm told you will instantly like this video you're gonna subscribe to my channel and you're gonna hit the notifications bell
Did it work
Did you hit the Bell
Did you subscribe
Good as I said earlier in the video
What blends in gets forgotten?
What stands out gets remembered?
It's an important lesson, and it's not always about what you do for your work
It's about how what you do looks in comparison to what your competitors do?
so if you like this video hit the like button subscribe to my channel and
Hit the notification bell