In 2022, the global activewear apparel market was valued at over $236 billion,
and it’s expected to grow by 48% by 2028.
So if you’re looking to start selling sportswear products, now it’s time to do it.
In this video, we’ll take a look at Printful’s print-on-demand activewear products you can sell
on your ecommerce store, and go over useful tips on how to get those sales rolling in.
From fully customizable windbreakers to all-over print yoga leggings—Printful’s
activewear product collection offers over 60 items you can choose from to create a fitness
clothing line with your designs. But, which products should you offer your customers?
Understanding the audience you’re selling to is the first step you should take before
choosing the activewear products you want to sell online. Get to know your customers so you
can offer them products that they’ll love. If you’re targeting self-care enthusiasts who
practice yoga and meditation, you can sell products like the All-Over Print Yoga Leggings
or the All-Over Print Padded Sports Bra. If your customers are more likely to get
their weekly exercises at the gym, you can offer them the All-Over Print Athletic T-Shirt or the
All-Over Print Recycled Athletic Shorts. These items can also cover a multitude of activities,
such as running, volleyball, and basketball. You can also offer sports accessories like
the All-Over Print Duffle Bag and Slides. Both are great choices if you
want to add cross-selling options to your fitness catalog, and if you want to offer
accessories for a wide variety of sports. If you want to learn more about Printful’s
fitness apparel options, make sure to visit the sportswear collection. I’ll
leave a link in the description below. Once you’re set on the products you want
to sell to your niche, your next step should be strategizing and
selling your sportswear collection. Test the product designs you offer on
your online store and focus on the ones that sell best among your customers.
Print-on-demand makes it easy to experiment with different design ideas so you can figure
out which designs your customers prefer. Test your designs by creating at least two
variants of the activewear collection you plan to sell in your store. Here’s how to do it.
First, create your designs and save them as product templates in your Printful account.
For this example, we’ve created a fitness collection aimed at yogis,
featuring the All-Over Print Yoga Leggings, All-Over Print Padded Sports Bra,
and All-Over Print Unisex Sweatshirt products. Now, let’s create a variant of your All-Over
Print collection using different designs. From your Printful account, go to Product
templates to find your products. Select one of the products here, click Manage product template,
and click Duplicate template. Go to your copied template and
click Edit to create a new product design using Printful’s Design Maker.
When you’re done, click Continue, name your product template, and click Save product template.
Make sure to add your newly created product variants to your store here and download product
mockups to create your product listings here. Publish both product collections on your website,
and test them to find out which product designs your customers like best.
Add promotional banners of your collections on your website and track which one gets the
most clicks from your store’s visitors Send a promotional email featuring both
product collections placed side by side. Track which collection generates the most clicks
Publish your collection mockups on your social media and track which designs
generate the most engagement Create product listings through
Facebook’s Commerce Manager and see which product generates more Product Page Views and Visitors
The data you get from these tests will help you make better-educated decisions about which designs
you should offer in your store, and which ones you should push with paid online advertising.
Major sporting events can help you understand what kind of sports apparel your potential customers
might be looking to buy at a given time. If your niche audience is interested in sports
championships, you can create a calendar with the most popular sports events happening throughout
the year and create sportswear collections based on them. Here are some ideas.
You can launch a jersey collection around the World Cup’s favorite national teams
that play during the championship. The fully customizable All-Over Print Recycled Unisex Sports
Jersey is a great option if you want to offer soccer-inspired apparel to your customers.
Retailers like Mango created apparel collections inspired by the 2022 World
Cup. With print-on-demand, you can create soccer apparel, too. The soccer fans among
your niche audience would love to see that your brand can quickly react to the World Cup
by offering a fresh collection of products. A most beautiful goal, if you asked me.
If your customers are interested in tennis, plan a marketing campaign with specific products in time
for the Wimbledon and the US Open championships during summer. The Men’s Champion T-Shirt,
All-Over Print Longline Sports Bra, Visor, and All-Over Print Headband products are great options
if you want to launch a tennis collection. Make sure you plan your new product collections
and campaigns 2 to 3 months in advance. It’ll give you enough time to prepare for the sporting events
you want to capitalize on during the year. And let’s not forget about New Year’s resolutions!
According to Statista, vowing to exercise more was the top resolution Americans made in 2022.
The end of the year is a great time to promote a sportswear collection to your customers,
they’ll be looking to get their hands on new apparel that’ll help
them achieve their fitness goals from January. The All-Over Print Duffle Bag and the Stainless
Steel Water Bottle are both high-rated accessories among Printful users that can be adapted to your
customers’ favorite sports. Try adding them to your store’s New Year’s resolution campaign.
According to a study by Allied Market Research, the plus-size clothing market is one of the
fastest-growing consumer markets in fashion as it’s expected to reach $696.7 billion by 2027.
There’s a large population of consumers who are looking for size-inclusive clothing options
and are willing to spend money on them. Many online brands have stepped up their retail
strategy to offer premium activewear for a wide range of body sizes.
If your brand celebrates body positivity and inclusivity,
make sure to offer activewear apparel to customers of all shapes and sizes.
Printful offers a wide range of sizes for activewear products. Check out our
All-Over Print Leggings, All-Over Print Biker Shorts, and All-Over Print Longline Sports
Bra—they’re trendy athleisure pieces that can be easily incorporated into casual outfits.
That’s all for today’s video! Let me know in the comments which Printful products
you’ll use to create your own sportswear collection. See you in the next video!