- Hello insiders, this video is all about monetization
but very specifically we're gonna go deep
into AdSense Guidelines.
So in the past, we talked about community guidelines,
we talked about monetization policies in general
now we're gonna go into AdSense specifically.
Now first things first,
one thing that you wanna remember is that
for the YouTube Partner Program to work,
we need advertisers who want to be associated
with the content that's in that program.
In order to do that,
there are these guidelines from AdSense
that you can keep in mind.
There are a lot of AdSense guidelines,
but there's two in particular
that are most relevant to you as a YouTube creator.
So the first one is called repetitious content.
This is where a channel has multiple video on the channel,
but the videos are so similar,
that a viewer may not even be able
to tell the difference between them.
And you may wonder why do we have this policy?
Mainly, we just wanna make sure
if we're gonna be monetizing content,
that that channel's providing a good experience to viewers
and if yours feel like it's the same video
over and over again,
or they can't tell the difference,
then that obviously doesn't give the viewer
the best experience possible.
Now before you get too worried,
let me give you some examples of what is allowed.
So one example would be,
lets say your videos have the same intro and outro
but the bulk of the content in the middle is different,
that is okay, that is not a channel
that has repetitious content.
You may have a channel that has maybe a series
all about related topics
and each video talks about specific qualities
or characteristics of that topic,
that's okay.
Now we can go into some things that are not allowed.
What is truly not allowed,
repetitious content.
First example, and I've actually seen some whoa, (mumbles)
(laughs).
So now lets go into some examples of repetitious content
that's not allowed.
The first one is if you have a channel
that features exclusively readings of other materials
that you did not create,
like if you had a channel that just took texts
from a website or news feeds,
and then you just added like and automated voice to it,
that would be considered repetitious.
Another example,
if you have a channel where all it is are songs,
where the pitch or the pace is slightly modified,
but other than that,
it's just a derivative product of the original.
Another one could be if you have a channel
where every video is templated
or it's even like programmatically generated,
that's considered repetitious.
The next is reused content.
The definition of reused content
is if you had a channel
that actually repurposes someone else's content
without adding any original commentary
or significant educational value.
So the spirit of the reuse content policy is,
it's okay if you have other content
as part of your video,
but you need to add original value to it,
you need to add your own take,
you need to provide some unique content around it
and throughout it so that it's substantially different
than the original work
that you are using as a basis of your new video.
So one thing to note is that
the AdSense Reuse Content Guideline,
and YouTube Copyright Enforcement,
they're related, but they're very different.
So as an example,
the person who created the original work,
may actually have given you full permission
to reuse their work,
but if you don't add sufficient new content
and narrative and educational value to it
so that substantially different to the original work,
while you may not be in violation
of YouTube Copyright Policy,
you still would be in violation
of the AdSense Reuse Content Policy.
Here's some examples of some reuse content
that does not violate the policies.
You could be using clips for a critical review
where you're adding your own thoughts
about what you think of this content
and why you think it's good or bad.
You could take a scene from a movie
but you've rewritten the dialog
and you've recorded a new voiceover.
You could take a clip from a sports game
and then you add commentary about the special moves
or the play that was selected
or the tactics behind what happened in that moment
in that sports game, that's okay.
Another example would be reaction videos,
where you comment on the original video
and you give your thought on what you think of it
and why you like it.
So now, what are some examples of reuse
that are not allowed,
one example is if you have your favourite show
and you take a bunch of clips from that show and you,
you favourite clips
and you string them together
with no or very little narrative,
that would not be okay.
If you made a video, or a short video lets say,
and all it is, is compiled from content
from other social media websites,
that would not be okay.
Another example is if you have collection of songs
from different artists,
even if you have their permission,
that still does not comply with the AdSense Reuse Policy.
Another example of something that is not okay
is of you upload content
that has already been uploaded by other creators previously.
Okay so you're probably wondering,
whoa that's a lot to think about, it is.
So one thing you should keep in mind,
we do periodically check,
to make sure that channels
that are already in the YouTube partner program
are still staying consistent
and are abiding by these guidelines,
and that's to protect all the other YPP members out there,
to make sure that the folks that are following the rules
are able to monetize as much as they can.
As a tip, our reviewers generally
are not going to look at every single video
when they do these sort of check-ins with your channel,
but what they will do,
is that they're gonna focus on a few things
like the main theme,
your most viewed videos,
the newest videos,
the videos with the highest proportion of watch time,
and then their gonna look at the video metadata.
So in summery, we talked about the AdSense Program,
which is kinda related
but different to out monetization guidelines
and different than our community guidelines
and different than our terms of service.
With regards to AdSense,
there's two things you really wanna focus on,
repetitious content, and reuse content.
And what you wanna also keep in mind
is even if your in the YPP program,
the YouTube Partner Program today,
we do periodic check-ins
to make sure channels maintain compliance
and when they do,
we're gonna look at the main theme of the channel,
the most popular videos,
the videos with the most watched time,
we're gonna look at the metadata
so keep in mind
that you wanna stay within all of those suggested guidelines
to maintain good membership in the partner program.
So hope that was helpful,
if you have any follow-up questions,
feel free to put them in the comments below
and maybe we can make a subsequent video
to go even more deeper into the details and the nuances.
But we know that a lot of people have been saying,
"hey, sometimes I don't know why I'm not admitted
"to the YouTube Partner Program,
"or why I was removed",
and we just wanted to give you a little more context
so that you can be as informed as possible.
Keep it real.