Speaker 1 (00:00): Recent college graduates listen up.
If you're not sure what to put in your LinkedIn headline to get noticed you're at the right
place.
In today's video, I'm going to show you the exact formula that you can use to create a
crazy effective LinkedIn headline that is going to get you noticed and lead to job offers.
Let's get started!
But, first for all the guidance that you need to get hired.
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I post weekly content that will help you along every step on your journey toward landing
that dream job.
Whether you're a recent college graduate or you're a senior professional, I have the tools
and tips that you can use today.
If you are new to my channel, welcome if you are returning, welcome back.
My name is Cindy Makita Dodd.
I am a career strategist and coach.
I'm also a LinkedIn career expert and I help driven professionals land their dream jobs
and accelerate to their next promotions.
Speaker 1 (01:00): I've helped hundreds of people revamp their
LinkedIn profiles to get found for opportunities online.
And today I want to help you do the same.
We're going to be looking at how do you build a LinkedIn headline as a recent graduate,
or maybe soon to be graduate, so that you can get noticed for opportunities.
So you may be trying to figure out what your next career steps are, and I'm sure you are
eager to land a job.
As a recent college graduate, you have to understand how important LinkedIn is, and
if you are watching this video, I'm pretty sure you have an idea.
In this video, I want to reveal how to build a LinkedIn headline step by step with the
templates and examples that you can use today to double, if not triple your chances of getting
noticed on the platform.
Your online presence is key.
Speaker 1 (01:53): And if you want to get hired and ultimately
land your dream job, you need to know how to brand yourself for the roles that you want.
If you have not yet watched my video on the five steps to build an outstanding LinkedIn
profile, click here to watch it, but be sure that you revamp your entire profile from top
to bottom to get found for opportunities.
Today, we're just going to look at the headline, but be sure that you revamped the entire thing
so that you can stand out.
What is a LinkedIn headline?
The LinkedIn headline is the text that people see right underneath your name before they
enter your full profile.
At the time of this video, LinkedIn gives you 220 characters of prime real estate to
create a headline that's going to get you noticed you have ample space to really sell
yourself and position yourself for the roles that you want.
Speaker 1 (02:48): If you did not already know this, everything
on LinkedIn is searchable by keywords.
So it is key that when you are building your LinkedIn headline, that you utilize specific
keywords that are going to get you noticed for the jobs that you want.
A very common mistake I see on LinkedIn is putting, recent college graduate or recent
gradas your LinkedIn headline.
This is a very big mistake and it's the wrong approach.
But today I want to show you how to fix this.
Why is this bad?
Writing recent college graduate as your headline does not make you searchable by recruiters.
No recruiter is on the platform typing in recent college graduates.
They're searching for specific keywords and key skills for the roles that they need to
fill.
And so this is really key.
You have to brand yourself for the roles that you want.
If you want to get into fashion design, brand yourself as a fashion designer, if you're
interested in software development, add these keywords to your headline, these keywords
are searchable on the LinkedIn platform.
Speaker 1 (03:55): And so you don't want to just use recent college
graduate because it's not going to get you anywhere.
Instead brand yourself for the roles that you want.
Add specific keywords that are career and industry related to your headline.
It's going to boost your chances of getting noticed, but it's also going to position you
as somebody that is serious about getting into that industry.
Okay.
So now I want to show you the exact formula that you can use to spruce up your LinkedIn
headline today as a recent college graduate.
So there's two things that are really important when you are building your headline.
Number one, as I mentioned before, it has to be keyword centered.
With 220 characters of prime real estate, make sure that you add career and industry
specific keywords as well as key skills.
And then number two, that's really important when you are building your headline is to
add something that's dynamic and value driven.
Employers hire people that are able to get or deliver results.
Speaker 1 (04:58): So I want you to think about this.
How can I add value?
When you are writing your headline.
So here is the formula: aspiring, and then you add the target job title.
You're going to use an industry specific keyword or hard skill, and then you're going to add
a passion or result.
Okay.
Are you ready to see this formula in action?
Let's see some examples.
Aspiring digital marketer, Google ads, Facebook ads, PPC, passionate about helping clients
use transformative marketing techniques to acquire new business.
So here you can see that this person used the word aspiring digital marketer, because
as a recent college graduate, they don't have experience necessarily in digital marketing.
So aspiring means that that's what I'm going towards.
This is what I'm passionate about.
This is the job that I want.
And then they went on to say, Google ads, Facebook ads, PPC.
These are specific career and industry related keywords.
Speaker 1 (06:02): And this is what this person specializes in
or is interested in.
Passionate about helping clients use transformative marketing techniques to acquire new business.
So not only did they add something that's dynamic, they showed what they were passionate
about and how they can add value.
This part is really key as well.
Example number two: aspiring UI Java and JavaScript developer.
Front and back-end, caring passion in every line of code I write.
This is awesome.
This person is obviously into software development and coding.
So they added very specific career related keywords and very, very specific keywords
because they want to get noticed and get found for these types of opportunities.
Remember you add aspiring and then the topic, job title, industry, or career specific keywords,
and then your passion or results.
And here they wrote that they're carrying passionate in every line code that they write.
That is brilliant example.
Speaker 1 (07:06): Number three, aspiring sales manager, sales
and marketing inside sales, passionate about helping businesses acquire their ideal customers.
Here, this person is an aspiring sales manager.
So they added sales manager because that is their target job title.
That is ideally what they want to go into.
This part of your profile is essential.
So you really want to brand yourself for the roles that you want.
Use this formula, as you are creating your unique headline and let me know in the comments
below once you do.
And so to recap, it is essential that you remember that your LinkedIn headline is prime
real estate, and it helps you get found for opportunities.
Your LinkedIn profile is an extension of your personal brand.
And so when somebody comes across your resume and they go and search you online and pull
up your LinkedIn profile, you want to make sure that they are telling the same story.
Utilize your LinkedIn headline as an opportunity to sell yourself to the potential employer
by showing how you can add value and what you are passionate about as a recent college
graduates, eagerness and enthusiasm for a career or industry really helps you stand
out.
Speaker 1 (08:23): I hope that you utilize the formula that I
gave so that you can spruce up your LinkedIn profile and ultimately get found for opportunities.
Your LinkedIn profile is just one step to landing your dream job.
And I want to help you gain all of the tips and strategies that you need to get them download
my free guide, the standout candidate toolkit so that you can get noticed for opportunities,
stand out among the masses of job seekers and ultimately get hired.
A link to the download is in the description of this video.
If you found this useful, please give it a like, don't forget to subscribe to my channel
for more advice and job search tips.
Leave me a comment below once you update your LinkedIn headline.
And let me know if you found this video useful, I will see you in the next video.
Bye for now.
Speaker 2 (09:30): [inaudible].