[MUSIC PLAYING]
MALE SPEAKER: Once you've built a quality app
and published it on Google Play, you've
got to start letting people know about it.
Users have lots of apps to choose from,
so you need to work to make yours stand out.
Here are 10 tips you should follow to get more users
to install your app.
Optimize your Play Store listing.
Your listing will most probably be prospective users'
first introduction to your app.
So, make it compelling.
Start with an eye catching icon and add graphics that
convey the value of your app.
Make your description apt and succinct.
Use the store listing experiments feature
to test the graphics and text that drive the most downloads,
and localize your text, images and videos.
Your listing needs to pop.
Take your app global.
Users prefer apps in their own language.
So, localizing your app can quickly
gain you installs worldwide.
Use the app translation service in the Developer Console
to request an affordable professional translation
of your app and store listing.
Reach new audiences.
Extending your app to new form factors like Android Wear,
TV and Auto opens it up to new users of those platforms.
Meet the quality guidelines and then
opt-in to each form factor on the distribution
page of the Developer Console so your app can be discovered.
And is your app suited to families, education
or enterprises?
Then reach those audiences too by meeting the guidelines
and opting-in when you publish your app in the Play Store.
Run app install ads.
AdWords is a powerful and effective way
to promote your app to interested users
when they spend time on phones and tablets.
With app install ads on Google Play, Google search, YouTube,
Gmail, within apps and across the web on the Google Display
Network, you can also use conversion optimizer
to automate your bidding, so that your ads
target users who are most likely to install your app.
Refine your marketing with Google Analytics.
Make every marketing dollar work harder.
You can understand which channels and campaigns are
driving the most visitors to your place or listing
and which campaigns are driving the most installs.
And, with post conversion tracking,
which campaigns are bringing in the most users who
take specific actions, whether that's
making a payment or something else.
And you can also link analytics with AdWords
to test which of your ads and creative work the best.
Get your app in Google search.
By implementing app indexing through Google search,
deep links to your Android app will
appear in the Google search results,
letting users get to your native mobile experience quickly
and landing exactly on the right content within your app.
If the user doesn't have your app installed,
there will be a link to the Play Store
so they can install your app.
Drive over-the-air installs from your site.
Let users install your app directly
to their devices from your website with one click.
Implement Google Sign In on your site
to make creating an account quick and easy.
Then, when users create an account,
you can offer them an over the air
install which will push the app to their device in just one
click.
Outsource for smarter app invites.
Add app invites your app to enable
simple, smart, personalized app invitations.
Once your user invites someone, they'll
receive an invite to install your app that's context
optimized on the best channel.
Whether that's a notification, SMS, or email.
You can also deep link them to a personalized on-boarding flow
that uses other products like Google Sign In and Google
Wallet.
By including an offer or incentive to share the app,
you can continue the cycle and drive more installs.
Add an app card to your YouTube videos.
Make your uploaded videos on your YouTube channel work
harder at driving installs.
Add a merchandising card with a link to your apps Play Store
listing.
More views could equal more downloads.
Earn word of mouth.
Recommendations are priceless.
They're one of the most powerful ways to drive installs.
Create a beta testing group and engage your app's
most passionate users.
Encourage a rating or review with
appropriate in-app messaging.
Build your social presence on YouTube and Google+ and other
networks.
And reach out to key bloggers and media.
As your user network builds, you should
take advantage of the community by releasing your app or app
update across smartphones, tablets, wear, TV and Auto
at the same time, so an excitement
builds around your launch.
Users can get in on all their devices immediately.
And remember, wherever you have a community or use
marketing, display the Google Play badge that
links to your store listing, so users
know how to find your app.
For more information on gaining users and driving installs,
head over to the distribute section of the Android
developer website.
If you want more tips on how to improve your app or game's
performance and how to build a better app business,
check out the other videos in this series.
And download the secrets to apps excess on Google Play.