Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as
part of the Heartbrand line of products in most countries.
History The ice cream today known as Magnum was launched
in Sweden in January 1989 as an upmarket ice cream for the existing Nogger brand, and it
was originally manufactured by Frisko in Denmark. The original Magnum consisted of a thick bar
of vanilla ice cream on a stick, with real chocolate coating. As there was no real chocolate
which could stand the temperature of −40 degrees Celsius, an ad hoc chocolate was developed
by Belgian Callebaut. The original Magnum had a weight of 86 grams and a volume of 120 mL).
The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich
in 2002. Varieties
Starting in 1992, the company added Magnum Almond, Double Chocolate, and other flavours.
In 2002, Magnum branched into frozen yogurt with their raspberry fruit swirl covered in
milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel,
chocolate, or hazelnut centres, followed later in the year by "mini", "crunchy", and "light".
Late 2002 saw the launch of Magnum Intense, a chocolate truffle center enveloped in ice
cream and covered with chocolate, and the limited edition 7 Deadly Sins series of ice
creams, whose flavours were named after the seven deadly sins. Sins was followed by another
limited edition range in 2005 in which each flavour was named after one of the senses:
Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste, and Magnum Sight.
In 2003, Streets, the brand under which Magnum is sold in Australia and New Zealand, brought
out a limited edition series of ice creams known as The Sixties Nine featuring sixties-related
names: John Lemon, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman on
the Moon, Cherry Guevara, Candy Warhol and Guava Lamp. Consumers who collected nine of
these ice cream sticks could send them off to gain a free Magnum T-shirt. The extreme
popularity of the ChocWork Orange resulted in Streets selling it as the "Chocolate Orange"
Magnum for some time after the remainder of the range was discontinued. Similarly, the
Peppermint Envy of the Seven Deadly Sins range became "Peppermint" and is still available
in Australia today. In Greece, the Magnum brand name is owned
by Nestlé, so the Unilever ice cream uses the name Magic.
In 2008, Magnum brought out new variants in the UK—Mayan Mystica, a chocolate ice cream
Magnum blended with cinnamon, nutmeg and honey flavours; and Magnum Minis available in a
variety of flavours. Eva Longoria was the face of Magnum in 2008. Also in 2008, Josh
Holloway, from television's Lost, was selected as the first male spokesperson of Magnum in
Turkey. Benicio del Toro and Caroline Correa starred in a television commercial for Magnum
Gold, directed by Bryan Singer. In 2009, Magnum Mini Moments were launched.
They came in three types of chocolate: milk, white and dark all with 5 different flavours
including almond, truffle etc. In China, the Magnum name is retained; however,
there are fewer varieties—as of 2009 there are only vanilla, cappuccino, and crunchy.
Mint and double chocolate were introduced in 2006/7 but were pulled from the market
in 2008. In 2011, Magnum ice cream was launched in
the US and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond,
White and Dark.[1] In 2011, actress Rachel Bilson became the
spokesperson for the ice cream brand. In 2014, The Philippines opened a "make-your-own"
or "do-it-yourself" Magnum dessert bar/cafe called Magnum Manila. First branch at SM Aura's
Sky Park, Taguig. Flavours
1989: Original Magnum, later rebranded "Magnum Classic"
1992: Almond 1993: Chocolate
1993: White 1994: Cone Classic
1995: Walnut 1996: Nougat
1996: Magnum White Chocolate Coconut 1996: Magnum Meat and Roasted Almonds
1996: Cone Almond 1997: Orange Choc
1998: Ego 1999: Double Caramel
2000: Double Chocolate 2001: Caramel & nuts
2002: Sandwich 2002: Yoghurt Fresh
2003: Seven deadly sins, Sloth, Greed, Gluttony, Jealousy, Revenge, Vanity
2004: Intense 2004: Intense
2005: Five Senses, Touch, Vision, Sound, Taste 2007: Ecuador Dark/Colombia AromaJava
2007: Mint 2008: Mayan mystica
2009: Moments 2010: Gold
2011: White Chocolate & Nuts 2012: Infinity
2012: Mint 2012: Mochaccino
2013: 5 Kisses 2013: Black Espresso, Pink Pomegranate
2014: Silver National variants
Australia Big Choc Bikkie
Magnum Gold Also sold in Belgium, Denmark, Finland, Germany,
Ireland, Malaysia, Malta, New Zealand, Poland, Portugal, Romania, Singapore, South Africa,
Spain, Sweden, the United Kingdom, and the United States.
Magnum Sandwich with Almonds Mini Honeycomb
Mini Pure Pleasures Mini White Choc
Peppermint Ultra Toffee Nut Crunch
Ultra White Berry Bliss France
Coco-chocolat noir Magnum Gold
Pakistan Magnum Classic
Magnum Almond Magnum Chocolate Truffle
Magnum Choco Cappuccino Magnum Chocolate Brownie
India Magnum Almond
Magnum Chocolate Truffle Magnum Classic
Indonesia Magnum Almond
Magnum Black Espresso Magnum Choco Cappuccino
Magnum Chocolate Truffle Magnum Classic
Magnum Chocolate Brownie Magnum Chocolate & Strawberry
Magnum Golden Hazelnut Magnum Gold
Magnum Infinity Magnum Mini
Magnum Pink Pomegranate Israel
Desire Range Desire - Chocolate Chunks
Magnum Gold Italy
Bomboniera Magnum Gold
Magnum Pistachio Temptation
Malaysia Magnum Almond
Magnum Choco Cappuccino Magnum Chocolate Truffle
Magnum Classic Magnum Chocolate Brownie
Magnum Chocolate & Strawberry Magnum Golden Hazelnut
Magnum Gold Magnum Mini
Mexico 7 Pecados
Almendras Pistache
2006: Deseos 2007: Miztica
Netherlands Magnum Gold
Philippines Magnum Almond
Magnum Classic Magnum Chocolate Truffle
Magnum Choco-Cappuccino Magnum Chocolate Brownie
Magnum Chocolate & Strawberry Magnum Gold
Poland Magnum Almond
Magnum Classic Magnum Mint
Magnum Yoghurt Magnum Mini's
Magnum Caramell Magnum Chocolate Brownie
Magnum White Magnum Double-Chocholate
Magnum Gold Magnum Pink
Magnum Dark Espresso Singapore
Magnum Almond Magnum Classic
Magnum Double Caramel Magnum Gold
Mini Limoncello Mini Irish Cream
Mini Chocolate Mini Strawberry
Thailand Magnum Almond
Magnum Classic Magnum Chocolate Truffle
Magnum Choco-Cappuccino Magnum Chocolate Brownie
Magnum Chocolate & Strawberry Magnum Gold
Turkey Beyaz Büyü
Magnum Gold Strawberry Cheesecake Magnum
Super Ego Winner
Sweden Magnum Classic
Magnum Almond Magnum Pints
Magnum 5 Kisses Magnum Hazelnut & Chocolate
Magnum Strawberry White Magnum After Dinner
Magnum Mini's Magnum Chocolate & Nut
References
External links Official Website